News & Events

Kia Design Presents Opposites United: Eclipse of Perceptions at Milan Design Week 2025

-     Kia Design returns to Milan Design Week for third consecutive year, providing a platform for artistic expression and cultural exchange

-     Works by artists Philippe Parreno and A.A. Murakami curated to reflect the brand’s ‘Opposites United’ design philosophy

-     ‘Marquee’, ‘The Cave’, ‘Beyond the Horizon’ and ‘The Eclipse’ deliver a sensory journey echoing the evolution of Kia’s design philosophy

-     Exhibition runs from April 7-13 at Museo della Permanente in Milan, Italy

Dubai, United Arab Emirates, April 14, 2025 – Kia Design has introduced the theme of its Milan Design Week 2025 exhibition, Opposites United: Eclipse of Perceptions, in collaboration with internationally acclaimed artists Philippe Parreno and A.A. Murakami (Azusa Murakami and Alexander Groves).

This year’s exhibition continues Kia’s commitment to cultural exchange and creative exploration. Focusing on the brand’s evolving transformation – rooted in its core cultural values and creative identity – the event sparks conversations that challenge and inspire both Kia Design and the global creative community.

By bringing together visionary artists such as Philippe Parreno and A.A. Murakami, alongside Kia Design and other prominent members of the global creative community, the exhibition aims to offer an interactive experience where visitors can engage with the ideas, philosophies, and expressions that shape contemporary creativity.

Since its first participation in Milan Design Week in 2023, Kia Design has sought to support art and culture by providing a platform for artists to express their interpretations of the brand’s design philosophy, ‘Opposites United’. Participating artists collaborate on experimental approaches, expressing the 'Opposites United' theme through their works or performances, creating resonant experiences for visiting audiences.

The Eclipse

A central stage for performances and talk sessions, ‘The Eclipse’ features tiered seating reminiscent of the Colosseum, with content projected onto a layered system of shades. In this space, the audience is encouraged to become active participants, immersed in the content and interpreting it subjectively, rather than simply remaining as observers.

Eclipses have held significant scientific, religious, and cultural meanings throughout human history. These celestial events have inspired us to dream, look beyond our own existence, predict the future and advance our technologies.

Opposites United: Eclipse of Perceptions uses the space to embody the story of Kia Design, and its ambition to evolve relentlessly, through dramatic staging and spatial transformations. The audience serves as witnesses to a rare and exceptional moment, joining as active participants at each instance of delight and contemplation.

Philippe Parreno

One of the most internationally influential French artists of the last 25 years, Philippe Parreno works across a diverse range of media, including film, music, sculpture, drawing, and performance.

Adopting languages and codes from a variety of media, Parreno’s work questions the boundary between reality and fiction, exploring the space where the real and imagined intersect. Parreno encourages audiences to reconsider how they engage with the real and the imagined, prompting a deeper reflection on the nature of experience itself.

Marquee

Located at the exhibition’s entrance, Parreno’s Marquee exemplifies the cultural vanguard by revitalizing the historical marquee concept in the context of contemporary art. By blurring the lines between architecture, design, and performance, the work transcends its origins as a cinema frontage, with the text-free work instead focusing on light and form.

Ephemeral light, spatial interaction, and performative illumination shape a dynamic experience, elevating the marquee from a mere object to a reflection on the evolving interplay of past and present.

A.A.Murakami

Established in 2020 by Azusa Murakami and Alexander Groves, A.A. Murakami creates immersive installations that blend science and art. The ongoing Ephemeral Tech series combines innovative technology with ethereal materials and states of matter to create sensory experiences and unnatural phenomena.

A.A. Murakami’s work has been featured at the Venice Art and Architecture Biennales and is part of permanent collections at MoMA in New York, the Pompidou Centre in Paris, Vitra Design Museum in Germany, and M+ in Hong Kong. Murakami and Groves’ experimental design practice, Studio Swine, has also received awards at major global festivals, including Cannes.

The Cave

A.A. Murakami’s The Cave fuses primal and technological elements to highlight humanity's enduring creative impulse. A large-scale automaton with robotic limbs, representing cutting-edge technology, interacts with ancient instruments crafted from replicas of ancient animal bones. The juxtaposition represents relentless exploration, with the limbs emerging from a pool of water before activating bellows to blow air through the instruments, creating an ethereal soundscape that fills the space.

The immersive red light and still water environment push sensory boundaries, reflecting the work's concept as a meditation on life’s defiance of entropy and sparking intellectual curiosity. The installation poses profound questions about the endurance of human creativity and meaning in the face of existential uncertainty.

Through its ephemeral performance, The Cave underscores A.A. Murakami’s pursuit of capturing a unique moment – not by replicating the past or present, but by relentlessly combining and reimagining elements to forge a new path.

Beyond The Horizon

Beyond the Horizon is the second work by A.A. Murakami featured within Opposites United: Eclipse of Perceptions. The display showcases giant, amorphous bubbles emerging from hanging automata and transforming into clouds. Pushing the boundaries of traditional sculpture and installation, the work explores ephemeral, performative, and interactive dimensions. 

The use of mechanical devices to create organic, ever-changing forms reflects a willingness to experiment with unconventional materials and technologies, a hallmark of creative risk-taking. The unpredictable nature of the bubbles – sometimes random, sometimes synchronized – introduces an element of chance, embracing the inherent risk in working with dynamic, uncontrolled systems.

The immersive environment, with its elevated walkway, hazy atmosphere, and floor covered with a thin layer of water to make it reflective, further amplifies the viewer's experience, creating a sense of wonder and encouraging interaction with the artwork’s unpredictability.

Opposites United: Eclipse of Perceptions runs from April 7-13 at Museo della Permanente in Milan, Italy.

Kia hosts UAE Tasman Roadshow, marking strong entry into the pickup truck segment

-       Kia and LG Electronics cooperate to present concept models for mobile professional and recreational spaces based on Kia’s Platform Beyond Vehicles (PBVs)

-       The PV5 Spielraum Studio concept for mobile work and the PV5 Spielraum Glow cabin concept for outdoor activities debut at the 2025 Seoul Mobility Show

-       Kia and LG are collaborating to launch the concept models in the second half of 2026

Dubai, United Arab Emirates, April 8 2025: – Kia Corporation and LG Electronics today announced a partnership to collaborate on the implementation of mobility space solutions based on PBV (Platform Beyond Vehicle) technology. 

The companies signed a Memorandum of Understanding (MOU) at the Kia pavilion at the 2025 Seoul Mobility Show, held at KINTEX in Goyang, South Korea, and unveiled concept models for mobile work and recreational spaces that incorporate advanced home appliances into Kia’s PBVs.

The MOU signing ceremony was attended by Won-Jeong Jeong, Executive Vice President and Head of Korea Business Division at Kia, and Lyu Jae-cheol, president of the LG Home Appliance Solution Company.

The agreement brings together Kia’s PBV technology and LG’s expertise in AI solutions. The companies aim to offer customized space experiences for users, tailored to different lifestyles and work needs, by integrating advanced home appliances into PBVs. This will enable users to transform the vehicle into a personalized office, studio, lounge, etc.

“By offering mobility space solutions that combine automobiles with home appliances, we aim to lead a transformative shift in customers’ lifestyles,” said Won-Jeong Jeong, Executive Vice President and Head of Korea Business Division at Kia. “This partnership with LG Electronics advances the core value of PBVs, contributing to a new mobility paradigm where vehicles evolve into personalized spaces for living and working.”

PV5 Spielraum concepts
Kia and LG are showcasing two PV5 Spielraum concept models at the Kia pavilion during the 2025 Seoul Mobility Show, held from April 4 to 13. The word ‘Spielraum’ – German for ‘play space’ reflects the concept of flexible mobility environments.

• Spielraum Studio concept: The Spielraum Studio concept is aimed at solo entrepreneurs who travel frequently, requiring both workspace and storage. It features LG’s AI-powered home appliances, such as its modular Stylers[1], smart mirrors, and coffee machines, which are integrated to optimize the PV5’s interior. The AI system can monitor the user’s business schedule, calculate the remaining travel time to the destination, and recommend appliance settings accordingly.
• Spielraum Glow cabin concept: The Spielraum Glow cabin concept is designed to cater to the growing demand for car picnic experiences. It includes appliances such as refrigerators, lightwave ovens, and wine cellars, seamlessly supporting a wide range of outdoor leisure activities. Each appliance has MoodUP™ panels[2] that adjust color based on the user’s preferences, providing a unique experience.

The two companies are working together to bring the concept models to market in the second half of 2026. With this agreement as a starting point, they also plan to cooperate in developing advanced home appliances and AI solutions that can streamline and enhance everyday tasks.

Kia RAMADAN CAMPAIGN - Kia Pegas Car Handover Ceremony

Congratulations to the winner of our 1st Ramadan draw 🎁🎉

 - Abdulaziz Ahmed Yousuf

 نبارك للفائز في سحب شهر رمضان المبارك الأول 🎁🎉

 - عبد العزيز أحمد يوسف

Kia and LG Electronics Partner to Showcase New PBV Concepts for Work and Play

-       Kia and LG Electronics cooperate to present concept models for mobile professional and recreational spaces based on Kia’s Platform Beyond Vehicles (PBVs)

-       The PV5 Spielraum Studio concept for mobile work and the PV5 Spielraum Glow cabin concept for outdoor activities debut at the 2025 Seoul Mobility Show

-       Kia and LG are collaborating to launch the concept models in the second half of 2026

Dubai, United Arab Emirates, April 8 2025: – Kia Corporation and LG Electronics today announced a partnership to collaborate on the implementation of mobility space solutions based on PBV (Platform Beyond Vehicle) technology. 

The companies signed a Memorandum of Understanding (MOU) at the Kia pavilion at the 2025 Seoul Mobility Show, held at KINTEX in Goyang, South Korea, and unveiled concept models for mobile work and recreational spaces that incorporate advanced home appliances into Kia’s PBVs.

The MOU signing ceremony was attended by Won-Jeong Jeong, Executive Vice President and Head of Korea Business Division at Kia, and Lyu Jae-cheol, president of the LG Home Appliance Solution Company.

The agreement brings together Kia’s PBV technology and LG’s expertise in AI solutions. The companies aim to offer customized space experiences for users, tailored to different lifestyles and work needs, by integrating advanced home appliances into PBVs. This will enable users to transform the vehicle into a personalized office, studio, lounge, etc.

“By offering mobility space solutions that combine automobiles with home appliances, we aim to lead a transformative shift in customers’ lifestyles,” said Won-Jeong Jeong, Executive Vice President and Head of Korea Business Division at Kia. “This partnership with LG Electronics advances the core value of PBVs, contributing to a new mobility paradigm where vehicles evolve into personalized spaces for living and working.”

PV5 Spielraum concepts
Kia and LG are showcasing two PV5 Spielraum concept models at the Kia pavilion during the 2025 Seoul Mobility Show, held from April 4 to 13. The word ‘Spielraum’ – German for ‘play space’ reflects the concept of flexible mobility environments.

• Spielraum Studio concept: The Spielraum Studio concept is aimed at solo entrepreneurs who travel frequently, requiring both workspace and storage. It features LG’s AI-powered home appliances, such as its modular Stylers[1], smart mirrors, and coffee machines, which are integrated to optimize the PV5’s interior. The AI system can monitor the user’s business schedule, calculate the remaining travel time to the destination, and recommend appliance settings accordingly.
• Spielraum Glow cabin concept: The Spielraum Glow cabin concept is designed to cater to the growing demand for car picnic experiences. It includes appliances such as refrigerators, lightwave ovens, and wine cellars, seamlessly supporting a wide range of outdoor leisure activities. Each appliance has MoodUP™ panels[2] that adjust color based on the user’s preferences, providing a unique experience.

The two companies are working together to bring the concept models to market in the second half of 2026. With this agreement as a starting point, they also plan to cooperate in developing advanced home appliances and AI solutions that can streamline and enhance everyday tasks.

Kia Middle East & Africa celebrates 80 years of quality and customer loyalty through real-life stories

-       Kia highlights inspiring stories of repeat buyers and high-mileage drivers who continue to choose the brand year after year for its reliability. •

-       The testimonials position Kia as a customer-centric brand that consistently evolves to meet customer needs. •

-       Kia’s positive customer experiences are a direct result of its commitment to quality, safety, and innovation.

Dubai, United Arab Emirates, April 7, 2025: At the heart of Kia Middle East & Africa’s success lies trust, loyalty of its customers, and an unwavering commitment to quality. To celebrate this enduring bond, Kia is spotlighting remarkable real-life stories from its community of devoted drivers.

One such story is that of Abdulmajeed Albadrani, an avid road-tripper from Madinah Saudi Arabia, whose 2017 Kia Optima has accompanied him on countless journeys, covering over one million kilometres across the region. From city roads to cross-border travels through Dubai, Kuwait and Qatar, his experience highlights the durability and dependability that define Kia’s vehicles. Albadrani fondly calls his Kia Optima “memories on wheels”, and for him, driving is “full freedom” and a “source of happiness”, with the vehicle being his trusted companion on long and short journeys.

For Sultan Al Harbi, CEO of Rotana Rental Group, Kia vehicles have become central to his thriving business. Managing a fleet of 17,000 cars that span over 85 branches across Saudi Arabia, Al Harbi values efficiency and dependability. Today, 40% of his company’s fleet consists of Kia models, a testament to their performance and reliability. His personal vehicle of choice, the 2024 Kia Sportage, reflects his continued confidence in Kia’s evolution.

“These real-life stories are a testament to the trust and loyalty that Kia owners place in our brand,” said Ahmed Soudodi, Vice President, Product, Marketing & Mobility at Kia Middle East & Africa. “At Kia, quality is more than just a standard that needs to be attained. It’s a promise we make to our customers every single day. Whether it’s repeat buyers who continue to choose Kia or high-mileage drivers pushing the limits of durability, these positive experiences reinforce our commitment to providing world class reliability, safety, and customer-centric innovation.”

For decades, Kia has evolved alongside its customers, continuously enhancing quality, safety, and technology across its lineup. Demonstrating a strong global presence, Kia operates state-of-the-art R&D centres and nine manufacturing facilities across 175 countries, ensuring that every vehicle meets the highest standards of quality and innovation.

Kia has earned numerous accolades from prestigious organisations worldwide that recognise its excellence in design, performance and sustainability. The brand’s commitment has made it the most awarded car brand in J.D Power history, reflecting its dedication to quality, innovation and customer satisfaction.

Kia remains dedicated to pioneering advancements as a Sustainable Mobility Solutions Provider, continuing to redefine what’s possible for drivers in the MENA region.

The full video is available to watch on Kia's YouTube channel: https://www.youtube.com/watch?v=kuRzU1jnluI

Kia EV3 named as ‘Top Three’ finalist in multiple categories in 2025 World Car Awards

-       Kia EV3 recognized in World Car Design of the Year, World Electric Vehicle and World Car of the Year categories for 2025

-       World Car Awards seeks to recognize, reward and inspire automotive excellence and innovation in rapidly changing industry

-       Nominees determined by distinguished jury of 96 international automotive journalists from 30 nations

-      Winners to be announced on April 16^th during a live World Car Awards ceremony at the New York International Auto Show

Dubai, United Arab Emirates, March 24, 2025 – The Kia EV3 has been named as a ‘Top Three’ vehicle in multiple categories in this year’s World Car Awards. The finalists for top honors in the 2025 edition of the prestigious recognition were announced virtually today via World Car TV, having been selected by a jury of 96 distinguished international automotive journalists from 30 countries.

In which categories was the Kia EV3 announced as a ‘Top Three’ vehicle?

The EV3 was selected as one of the top three vehicles from an initial list of 52 contenders in three separate categories. These included:

·         World Car Design of the Year

·         World Electric Vehicle

·         World Car of the Year (overall victory)

What are the Kia EV3’s key features?

The EV3 brings the cutting-edge innovation of Kia’s flagship EV9 to a wider audience than ever before, setting new standards in the compact electric vehicle (EV) SUV segment. The EV3 boasts a bold, progressive exterior and innovative, practical interior that maximizes space, functionality, and comfort.

The EV3 has a segment-leading range of up to 605 km and can charge from 10-80 percent in 31 minutes*, delivering impressive usability. The innovative interior design optimizes space, comfort, and accessibility, while Kia’s AI Assistant, advanced driver assistance systems (ADAS), and Over-the-Air (OTA) updates enhance the ownership experience with cutting-edge technology.

Designed to improve EV accessibility, the Kia EV3 accelerates Kia’s shift toward becoming a provider of sustainable mobility solutions.

What World Car Awards titles has Kia won previously?

Last year, the Kia EV9 secured a double win, collecting the 2024 World Car of the Year and 2024 World Electric Vehicle titles.

Prior to the 2024 event, Kia had already claimed three wins at the World Car Awards:

·         Kia EV6 GT – 2023 World Performance Car of the Year

·         Kia Telluride – 2020 World Car of the Year

·         Kia Soul EV – 2020 World Urban Car

When will the overall winners of the 2025 World Car Awards be announced?

Winners in all six categories will be announced on Wednesday, April 16th, 2025, during a live World Car Awards ceremony at the New York International Auto Show (NYIAS).

Editor’s note:

*Claimed 605 km range and 31-minute charging time apply to the 81.4 kWh version of the EV3 and are based on the standardized WLTP assessment.

Kia Takes Four Victories in 2025 iF Design Awards, Showcasing Design and Innovation Excellence

-       Kia receives four 2025 iF Design Awards across multiple categories

-       Kia EV3 praised for its innovative vehicle design

-       Kia CES 2024 booth and digital film recognized for design excellence

-       Kia Mobile App UI/UX awarded for seamless user experience and integration

Dubai, United Arab Emirates, March 20, 2025 – Kia has achieved four awards at the 2025 iF Design Awards, highlighting its leadership in design and technological innovation across various sectors.

Globally renowned for honoring outstanding design excellence, the iF Design Awards have recognized Kia’s cutting-edge vehicle designs and digital advancements, solidifying the brand’s reputation for innovation.

Kia’s 2025 iF Design Award highlights

• Kia EV3 – Automobiles Category
• CES 2024 Booth Design (A Place of Inspiration) – Trade Fair Category
• CES 2024 Film (A Place of Inspiration) – 3D Digital Animation Category
• Kia Mobile App UI/UX – Mobile Application UI Design Category

Why Kia’s achievements at the 2025 iF Design Awards matter

Kia’s recognition at the 2025 iF Design Awards underscores the brand’s commitment to delivering innovative, user-centered designs that go beyond the automotive industry and extend into digital engagement and customer experience.

Launched in 1954, the iF Design Awards is a highly respected global design competition. Each year, the awards celebrate exceptional designs across various categories, recognizing only the most groundbreaking and innovative creations. Winning an iF Design Award highlights the global impact and ingenuity of each design.

All award-winning entries are presented on www.ifdesign.com and published in the iF Design App.

Kia EV3: 2025 iF Design Award Winner (Automobiles Category)

The Kia EV3 was named Winner in the 2025 iF Design Awards Automobiles category thanks to its groundbreaking aesthetics. The all-electric compact SUV was celebrated for its bold, geometric exterior and innovative interior design that embodies Kia’s ‘Opposites United’ philosophy. The EV3 stands out thanks to its unique character, maximizing space and accessibility with a focus on a personalized driving experience.

Kia Design reflects on 2025 iF Design Awards victory

"It is a delight and tremendous honor for everyone at Kia to win the 2025 iF Design Award Automobiles category with the EV3 – and following on from the Kia EV9's triumph in 2024 makes it even more special," said Karim Habib, Head of Kia Global Design.

"Strong architectural graphics define faceted and folded surfaces, resulting in an emotional design, derived from logic, while its use of our 10 material solutions ensure a responsible approach to mobility. From the bold, progressive exterior aesthetics to the innovative living-space inspired interior, the Kia EV3 is a thoughtful product that we hope makes our customers’ lives easier and better."

How did Kia show its design leadership in the 2025 iF Design Awards?

Kia received multiple accolades at the 2025 iF Design Awards for its design excellence across a range of customer touchpoints, with three category victories.

·         CES 2024 Booth Design (Trade Fair category)

·         CES 2024 Film (3D Digital Animation category)

·         Kia App (Mobile Application UI Design Category)

Kia’s booth design at CES (Consumer Electronics Show) 2024, titled ‘A Place of Inspiration’, received recognition in the ‘Trade Fair’ category. The inviting, open layout of the stand enabled visitors to experience Kia’s Platform Beyond Vehicles (PBVs) through four unique lifestyle zones – Park, City, Home, and Factory – demonstrating how PBVs will shape the future of mobility by meeting users’ diverse needs with unprecedented levels of flexibility and customization.

Kia’s exhibition film, shown at CES 2024 and also called ‘A Place of Inspiration’, was named Winner in the 2025 iF Design Awards ‘3D Digital Animation’ category. The film creatively reinterprets Kia’s PBV vision and demonstrates how these vehicles will revolutionize daily life while reflecting Kia’s core brand values.

This double win follows the brand’s Red Dot Design Award last year and further highlights Kia’s strong capabilities in brand communication and design innovation.

The Kia app won a ‘2025 iF Design Awards Mobile Application UI Design’ for its seamless integration and user-friendly interface. The app consolidates multiple services and platforms, offering users easy access to Kia’s offerings while delivering a consistent, intuitive design.

Pioneering the Future of Design

Kia’s four wins at the 2025 iF Design Awards highlight the brand’s commitment to pioneering automotive and digital innovation. These achievements reinforce Kia’s leadership in cutting-edge design, sustainability, and user-centric mobility solutions.

Kia Middle East & Africa unveils new K8 facelift model

·         The new K8 stands as the flagship model in Kia’s sedan lineup, available in both ICE and HEV versions depending on country specifics.

Dubai, United Arab Emirates, March 5, 2025: Kia Middle East and Africa announces the launch of the new K8 facelift model, redefining the premium sedan segment. Available in both ICE and HEV versions, this flagship sedan embodies Kia's unwavering commitment to innovation, sophisticated design, and cutting-edge technology, reinforcing Kia's presence in the luxury sedan market.

The new K8 - the flagship model of Kia’s diverse sedan lineup - redefines modern luxury and innovation in the E-segment. Designed to elevate the driving experience, it combines sophisticated aesthetics, enhanced aerodynamics, and cutting-edge technology. The integration of Kia’s Opposites United Design philosophy, featuring the Star Map signature lighting and Digital Tiger Face on the exterior, creates a bold and distinctive presence on the road. With premium materials, advanced features, and seamless connectivity, the K8 reinforces Kia’s commitment to excellence - offering a harmonious blend of elegance, performance, and future-forward design.

The Dynamic Welcome/Escort Light enhances the user experience with three rhythmic lighting patterns, adding convenience while highlighting the vehicle’s futuristic appeal. Inside, the K8 offers a refined and immersive cabin experience. A curved dual 12.3-inch integrated display, powered by Kia’s next-generation infotainment system (CCnC), offers seamless connectivity and intuitive control. Drivers will also enjoy the Ergo Motion Driver’s Seat with memory function, while quilted Nappa leather seats and ambient mood lighting elevate passenger comfort to new heights.

To further enhance the premium ambiance, the K8 includes LED Foot Lamps and LED Door Spot Lamps, which illuminate the ground when the driver or passenger doors are opened.

Ahmed Soudodi, Vice President, Product & Marketing, Regional HQ, Middle East & Africa, Kia, added: “The K8 facelift redefines what a flagship sedan should be, combining sophisticated aesthetics, next-generation technology, and an unparalleled cabin experience. From its distinctive design language to its intelligent connectivity and advanced driver assistance systems, every detail has been meticulously engineered to elevate luxury, performance, and innovation, reaffirming our commitment to shaping the future of mobility.”

Equipped with ADAS (Advanced Driver Assistance Systems), the new K8 places a premium on safety with features such as Forward Collision Avoidance Assist (FCA 2), Lane Keeping Assist (LKA), Blind-Spot Collision Avoidance Assist (BCA), and a 10-airbag system for comprehensive protection, depending on country specifics

The K8 offers two advanced powertrain options: an ICE Smartstream 3.5L V6, paired with an 8-speed automatic transmission, delivering 296 horsepower for a dynamic yet smooth drive; and an HEV 1.6L turbo hybrid engine, coupled with a 6-speed automatic transmission, providing 177 horsepower with enhanced fuel efficiency.

The new Kia K8 is now available at Kia showrooms across the region. For more information or to schedule a test drive, please contact your local Kia dealer.

Kia Middle East and Africa Announces Partnership with Riot Games MENA for The Arabian League - League of Legends

●       Kia will be the title sponsor for the eSports event, a key milestone in the growth of competitive gaming in MENA.

●       Through its partnership with Riot Games MENA (The Arabian League), Kia will build further ties with the global eSports community in the MENA region, following successful collaborations in Europe, North America and Korea.

●       Kia will bridge gaming and the real world with on-ground activations, contributing to the gaming culture among youth in MENA through innovative ways.

Dubai, United Arab Emirates, February 25, 2025: Kia Middle East and Africa and Riot Games MENA announced their partnership for The Arabian League, the official regional league in the MENA region. This collaboration builds on Kia’s existing successful alliances with the League Championship Series since 2019 in Europe, 2021 in Korea and 2024 in North America, demonstrating its ongoing commitment to eSports. 

League of Legends (LoL), developed by Riot Games, is a cornerstone of the global eSports scene, known for its highly structured competitive ecosystem. Since its launch in 2019, the Arabian League has brought together the region’s top teams to compete for the MENA championship and a chance to represent the region on the international stage at the EMEA Masters, a key tournament that bridges regional talent with Europe’s wider competitive circuit.

SooHang Chang, President, Regional HQ, Middle East & Africa, Kia, commented: “Leveraging the success of our League of Legends partnerships in Korea, North America, and Europe, we are excited to expand this collaboration in the MENA region. Guided by our customer-centric vision, we are fostering these relationships to create meaningful and lasting connections with gamers and enthusiasts. We look forward to an engaging tournament and supporting the region's top talent.”

Tariq Al Kufiri, Head of Business Development at Riot Games MENA, commented: “eSports - aside solely being about electronic gaming - is a global movement that brings people together through passion, skill and innovation. Kia’s commitment to innovation and excellence aligns perfectly with our vision for the future of eSports and gaming. Together, we look forward to delivering great experiences to players across the region, further strengthening the eSports ecosystem and driving new opportunities for growth and engagement.”

The Arabian League, recognised as the largest of its kind in MENA with over 19 million minutes watched, is managed locally in the Middle East, with regional talent leading the broadcasts in Arabic. Eligible countries to play include Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia and the United Arab Emirates.

Kia Unveils New PV5 Exterior Design Redefining PBV Space and Mobility Ahead of World Premiere

-          Kia unveils exterior design of PV5 Passenger and Cargo models, the brand’s first dedicated PBVs

-          Highly diverse in nature, all PV5 models share consistent design values highlighting a shared boldness and capability

-          More details on brand’s PBV business strategy and PV5 offerings to be unveiled at the 2025 Kia EV Day

Dubai, United Arab Emirates, February 24, 2025 – Kia Corporation today unveiled the exterior design of its PV5 Passenger and Cargo models ahead of the brand’s second Kia EV Day, which will be held in Tarragona, Spain, later this month.

Previewed by the Concept PV5 at the Consumer Electronics Show (CES) in 2024, the mid-sized PV5 is the first model to make its debut under Kia’s new Platform Beyond Vehicle (PBV) global business strategy.

Designed to redefine the concepts of space and mobility, the PV5 will leverage Kia’s world-leading EV technology and fulfil the diverse needs of a broad customer base by providing unprecedented flexibility and customization through innovative modularity.

Kia will offer the PV5 in several configurations to meet a wide range of usage needs. The Passenger and Cargo models will be joined by further additions to the range, including specialized conversion options, set to be unveiled at the 2025 Kia EV Day.

The Kia PV5’s contemporary design transcends traditional light commercial vehicles, featuring a fresh aesthetic that emphasizes flexibility and customization through a modular approach.

“While the PV5 is offered in three different body styles to provide innovative solutions for a diverse range of customer needs, they all embody the same consistent design values inspired by Kia’s design philosophy, ‘Opposites United,’” said Karim Habib, Head of Kia Global Design. “Each model confidently expresses a solid, bold, futuristic character and a highly capable attitude.”

Kia PV5 Passenger Design

The PV5 Passenger’s refined geometric profile accentuates its contemporary look and delivers excellent visibility thanks to the large window area, made possible by a low beltline. The model’s window area is framed by striking black graphic glass surrounds that contrast with the PV5’s body color.

Robust black geometric wheel arch claddings and rocker panels give continuity with Kia’s SUV lineup and suggest an off-road character, confidently linking the high-tech upper cabin with the more rugged and purposeful lower body.

The bold signature lighting and sleek black accents on the main headlight units elevate the PV5’s modern appeal, while the parting line in profile enhances the geometric silhouette and contributes to a tough aesthetic.

The rear of the PV5 Passenger highlights the PBV’s robust, modern character and projects a functional, logical nature. The elegantly chamfered D-pillar line extends to the rear, enhancing the vehicle’s sense of volume.

The PV5 also features a single lift-up tailgate door, set above a strong bumper that mirrors the protective corners at the front. The body color stretches from the side to the rear, amplifying a horizontal stance and creating unified visual continuity of design.

Kia PV5 Cargo Design

While the PV5 Cargo shares the same geometric design as the PV5 Passenger, it features a boxier profile that reflects its enhanced space efficiency. Clean, modern aesthetics with a clear sense of order to each element elevate the PV5 Cargo’s design over traditional light commercial vehicles.

A key difference lies in the Cargo's twin side-opening tailgate doors, which provide optimal practicality and easy access for loading and unloading, allowing users to customize their experience to meet their specific needs.

The rear design complements the sleek side lines, providing a solid and modern look. This approach boosts load capacity and creates a more spacious, open feel.

Looking Ahead: 2025 Kia EV Day

Kia will host its 2025 Kia EV Day in Tarragona, Spain on February 24, where it will unveil the full PV5 product range, including derivative models and conversion options, alongside strategic plans for its PBV business. Official details of vehicle interiors and product offerings will be released on February 27, with the event video available on the Kia Worldwide YouTube channel in March.

The Kia EV4 Fuses Innovation and Exploration with Exterior Design Unveiling Ahead of World Premiere

-          Kia presents exterior design of the new EV4, unveiling sedan and hatchback variants ahead of 2025 Kia EV Day event

-          EV4 embodies Kia’s ‘Opposites United’ design philosophy, blending sharp lines with bold, technical details

-          Aerodynamic design features low hood, fastback profile, and unique roof spoiler

-          Progressive expression of electric mobility for customers seeking new technology and freedom to explore broadens appeal of Kia EV range

-          Kia EV4 set to make its world premiere later this month

Dubai, United Arab Emirates, February 20, 2025 – Kia Corporation today unveiled the EV4, showcasing both the EV4 sedan and EV4 hatchback models ahead of the brand’s second Kia EV Day event, which will be held in Tarragona, Spain.

Developed to enhance the appeal of Kia’s EV offering, targeting a broad demographic, the EV4 features a modern design and advanced technologies that resonate with lifestyle-focused buyers who are eager to explore.

“The Kia EV4 is a clear reflection of our commitment to rethink mobility, and expand the boundaries of what design can achieve. By offering both sedan and hatchback variants, we are bringing to our customers, the unique experience of modernity and practicality that defines the Kia EV family, in a way that suits their varied lifestyles and needs” said Karim Habib, Executive Vice President and Head of Kia Global Design.

“Offering a fresh take on the sedan, the EV4 sedan features a sleek, low nose and long-tail silhouette. The EV4 hatchback is a nimble, versatile all-rounder. Distinctive and clean, it is built to excel in any situation.”

What defines the Kia EV4’s design?

Rooted in Kia’s ‘Opposites United’ design philosophy, the EV4 typifies harmony achieved through contrasts in a manner not seen before in the compact segment. This ethos is highlighted in the vehicle’s dynamic profiles, which blend sharp, distinctive lines with bold, technical detailing.

The EV4 demonstrates Kia's vision for the next generation of electric sedans through its innovative silhouette, presenting a new typology in a uniform EV market.

Every element of the EV4’s design speaks to a forward-thinking character, embodying a sense of freedom and exploration that resonates with drivers seeking innovation and versatility. With both the EV4 sedan and the EV4 hatchback models, Kia’s unique design approach ensures both models are equally at home on urban streets or continent-crossing adventures.

What exterior design features characterize the Kia EV4 sedan?

The EV4 sedan and EV4 hatchback’s striking front-end design feature Kia’s innovative EV Tiger Face, complemented by vertically oriented headlamps and the brand’s iconic Star Map lighting signature. This dynamic combination accentuates the vehicle’s wide, sporty stance while underlining its refined, cutting-edge character.

The EV4 sedan reimagines sedan typology with a sleek, streamlined silhouette incorporating a low hood line that flows rearward to a long-tail design. A roof spoiler, unique to the EV4, reinforces the vehicle’s premium aesthetic, while machined 19-inch wheels with intricate technical stripe patterns highlight Kia’s ‘Opposites United’ design ethos. Together, these features deliver a progressive presence.

From the rear, the EV4 sedan continues this approach with a distinctive two-piece rear spoiler that works in combination with vertical light units to reinforce the vehicle’s wide stance and pioneering spirit. The clean bumper design, accented by a technical pattern where it meets the tailgate, underscores Kia’s attention to detail and advanced design.

What exterior design features characterize the Kia EV4 hatchback?

The EV4 hatchback has a contemporary, solid look, defined by its contrasting black vertical C-pillars and crisply executed lines. Robust fenders and machined 19-inch wheels add visual strength and a sense of dynamic energy, while geometric patterns applied to the car’s lower body sections emphasize its innovative nature.

The EV4 hatchback’s rear profile mirrors the strong proportions of its sedan sibling while adding its own unique character. Sharply sculpted lines, wide-positioned taillights, and a sloping rear window create a clean, robust look. The bold upright C-pillar trim provides a contrasting visual element, emphasizing the vehicle’s proportions and design identity.

What exterior design features characterize the Kia EV4 GT-Line?

The EV4 GT-Line features exclusive design elements in addition to the innovative base model, creating a more dynamic character. The wing-shaped front and rear bumpers provide a stronger, sleeker impression, while the triangular-motif 19-inch wheels enhance the vehicle’s futuristic, sporty feel.

Looking ahead: 2025 Kia EV Day

Kia will host its 2025 Kia EV Day in Tarragona, Spain, on February 24, where the Kia EV4 will make its debut along with the announcement of an expanded electrification strategy. Detailed design and product features of the EV4 will officially be revealed on February 27, and an event video will be released on the Kia Worldwide YouTube channel in March.

Kia Showcases Advanced Defense and Utility Vehicles at UAE IDEX 2025

-     Kia presents the KMTV Bonnet-Type Bare Chassis and KLTV 2-Seater Cargo model at the largest international defense industry exhibition in the Middle East and Africa

-     The company unveils the Kia Tasman, with specialized off-road features for the Middle Eastern and African market

-     Kia teases its plan for special purpose derivatives

ABU DHABI, February 18, 2025 – Kia Corporation is once again showcasing its cutting-edge military vehicles at the International Defense Exhibition & Conference (IDEX), the largest defense industry exhibition in the Middle East and Africa. The event, taking place from February 17 to February 21 at the Abu Dhabi National Exhibition Centre (ADNEC), will bring together over 1,350 companies from 65 countries.

At this year’s exhibition, Kia will present its Kia Medium Tactical Vehicle (KMTV) Bonnet-Type Bare Chassis, the Kia Light Tactical Vehicle (KLTV) 2-Seater Cargo model and the Kia Tasman. All three models offer versatile utility that can be tailored to customers.

With a water fording capability of up to one meter, the KMTV can navigate slopes of up to 60 percent longitudinally and 40 percent laterally, while accommodating up to 25 troops.

For the KMTV Bonnet-Type Chassis, its bonnet-style design positions the driver’s seat behind the engine, providing improved protection. With its platform structure, the KMTV Chassis can be developed for various purposes.

The KLTV 2-Seater Cargo model is designed for adaptability and resilience in diverse operational environments. It boasts water fording capabilities of up to 760mm, can climb 60 percent longitudinal slopes and traverse 40 percent lateral slopes, and functions reliably in temperatures as low as -32°C. Additionally, the vehicle is equipped with electromagnetic interference shielding (EMI), making it suitable for high-tech military applications. Built on a versatile platform, the KLTV can be customized for a variety of operational needs.

Recognized for their outstanding maneuverability and versatility based on its platform structure, the KLTVs are currently in service across the Middle East, Southeast Asia, and Latin America. They were also selected for Poland’s military vehicle replacement program, further validating their reliability and effectiveness.

As part of its presence at IDEX 2025, Kia will also introduce its first-ever brand-exclusive pickup truck, the Kia Tasman. Designed specifically for the Middle Eastern market, the Kia Tasman features a desert-colored matte finish, a snorkel system for improved off-road capabilities, and a front bumper bull bar for enhanced safety. Kia, with its experiences for over 50 years in developing special purpose vehicles, plans to expand into the pickup segment, reinforcing its commitment to providing specialized solutions for a variety of needs.

“We are honored to present a wide range of special-purpose vehicles, from medium duty trucks to pickups, all equipped with Kia’s advanced technology,” said Ik Tae Kim, Senior Vice President of the Special Vehicle Division at Kia Corp. “We will continue to develop military-specific vehicles to ensure safe and efficient mobility for defense forces, contributing to the future vision of military mobility.” Through its participation in IDEX 2025, Kia aims to highlight the future direction of its special-purpose vehicle development.

Kia to Present Global EV Leadership Strategy and Key Models at 2025 Kia EV Day

-          Kia to announce expanded global EV leadership strategy at 2025 Kia EV Day

-          The Kia EV4 and PV5 and Concept EV2 to be unveiled on February 27

-          First Dedicated Platform Beyond Vehicle (PBV) model – The Kia PV5 – and PBV business strategy underscore Kia’s first-mover leadership in PBV sector

Dubai, United Arab Emirates, February 17, 2025 – Kia Corporation’s 2025 Kia EV Day will take place later this month at Tarraco Arena in Tarragona, Spain. The event follows the first Kia EV Day in Korea in 2023 and will showcase the brand’s latest electric models, concepts, and technologies to advance Kia’s global EV leadership in sustainable mobility.

The second Kia EV day will also underscore Kia’s role as a Platform Beyond Vehicle (PBV) first mover. It presents a vision of a new paradigm in EV usability with vehicles that offer users exceptional flexibility through radical modularity.

Kia’s 2025 EV Day will mark the global debut of the Kia EV4, unveiled in concept form at the brand’s first EV Day, and the Kia PV5, the first of Kia’s dedicated PBV model, displayed as a concept at the 2024 Consumer Electronics Show (CES) in Las Vegas. Kia will also present the Concept EV2, a compact EV and the newest member of its dedicated EV model family.

Teaser images and video footage that hint at the concept’s styling, along with close-ups of the new models, offer a preview of Kia's innovative design approach. Each vehicle showcases aesthetics inspired by Kia’s Opposites United design philosophy, with the visual assets offering a glimpse into the unique characteristics of the Kia EV4, PV5, and Concept EV2.

These three models represent Kia’s bold new electric vehicle Strategy. The Kia EV4, Kia PV5, and Kia Concept EV2 feature the brand’s cutting-edge electric platform technology and demonstrate Kia’s clear determination to lead global sustainable mobility in the passenger and business sectors to satisfy customers' diverse needs everywhere.

Kia will share its overall PBV strategy, providing full details of the business, vision, product line-up, and launch to support the roll-out of the PV5. In addition, the company will also display its game-changing PBV platform. This dedicated battery electric skateboard architecture underpins the brand’s new PBV business by enabling the flexible combination of various types of vehicle bodies.

Key members of Kia’s senior leadership team will take to the stage throughout Kia EV Day. In addition to presenting the EV4, PV5 and Concept EV2, the leadership team will also reveal Kia’s expanded electrification strategy, which is set to transform the global EV market. The event video will be released on the Kia Worldwide YouTube channel in March.

Kia EV3 Wins Compact SUV Category at the 2025 Women’s Worldwide Car of the Year Awards

-       EV3 hailed for automotive innovation, performance, and value for money

-       Six category winners chosen by 82 female automotive journalists from 55 countries

-       WWCOTY Supreme Winner title, which the Kia EV9 took in 2024, to be revealed on March 6

Dubai, United Arab Emirates, January 13, 2025 – Kia announced today that the Kia EV3 has been named the winner in the Compact SUV category at the prestigious 2025 Women's Worldwide Car of the Year (WWCOTY) Awards.

A jury of 82 female motoring journalists from 55 countries across five continents evaluated the Kia EV3 on criteria including safety, quality, price, design, ease of driving, performance and environmental footprint against eleven competitor vehicles in the Compact SUV category. The Kia EV3, which is designed to broaden the appeal of electric mobility to a much broader global customer demographic, stood out for its excellence in terms of driving, technology, comfort, and value for money.

The EV3 provides a segment-leading range of up to 605 km (WLTP) and is equipped with 400V fast charging technology, making it possible to charge from 10% to 80% in just 29 minutes*. Up to 202km of range can be added in just 15 minutes, making the EV3 one of the most efficient EVs in its class.

Inspired by Kia´s ‘Opposites United’ design philosophy, the EV3 blends modernity with nature to deliver a striking yet harmonious exterior and interior design. Its 2.68-meter wheelbase and 4.30-meter length create a spacious, game-changing living-room-inspired interior. The EV3 features a 460-liter boot with a flexible two-tier floor, plus a 25-liter frunk.

The Kia EV3’s recognition in the 2025 WWCOTY Awards demonstrates Kia's dedication to creating vehicles that appeal to a wide range of perspectives and preferences. This award showcases the EV3’s global appeal and its resonance with women worldwide.

Along with five other category winners, including 4x4 and Pick-Up, Large SUV, Large Car, Performance And Luxury Cars and Urban Model, as the winner of the Compact SUV category, the Kia EV3 now progresses to the final round of judging to determine the overall WWCOTY Award winner. The WWCOTY Supreme Winner, a title which last year went to the Kia EV9, will be announced on March 6, two days before International Women's Day.

Editor’s notes:     
* 605 km range applies to the 81.4 kWh version of the EV3. The range is 436 km for the 58.3 kWh version. Consumptions and emissions are determined according to the standardized Worldwide Harmonized Light Vehicles Test Procedure (WLTP) measurement. The individual driving style and other external factors have an influence on the actual efficiency.

Kia to ‘electrify’ Australian Open 2025 with electric and hybrid vehicles

-       Kia supplies 130-strong vehicle fleet to AO25 tournament organizers, made-up entirely of award-winning all-electric and hybrid models

-       Kia to reaffirm its commitment to electrification, showcasing EV3, EV5, EV6 and EV9 throughout the tournament

-       New brand campaigns ‘What’s Your Next Move?’ and ‘What Moves You?’ to engage fans globally and locally

Dubai, United Arab Emirates, January 16, 2025 – Kia Corporation is once again supporting the Australian Open – the prestigious tennis Grand Slam event of the Asia-Pacific region – through the supply of a fleet of official tournament vehicles, including its all-electric EV5, EV6 and EV9 models, plus hybrid Carnival HEV, Sorento HEV and Sportage HEV models.

As the Major Partner of AO25, the brand held an official vehicle handover ceremony at Melbourne Park on January 8, attended by Damien Meredith, Kia Australia CEO; Craig Tiley, Australian Open Tournament Director; and Ash Barty, Australian Open champion. Following 24 years of support, Kia continues to be the Australian Open’s longest-running major partner.

Kia presented tournament officials with a fleet of 130 vehicles, featuring 25 units of EV9, 15 units of EV5, 10 units of EV6, 30 units of Carnival HEV, 25 units of Sorento HEV and 25 units of Sportage HEV. This is the first year that all tournament vehicles are electrified – either all-electric or hybrid. The vehicles will provide players, match officials and VIPs with safe, comfortable and sustainable transport around Melbourne during AO25 which runs from January 12 to 26.

“Our partnership with the Australian Open has always been about pushing boundaries and inspiring movement, and this year we are excited to take it further with our electrified fleet,” commented Ho Sung Song, Kia President and CEO. “By showcasing our EV and hybrid models, we reaffirm our commitment to sustainable mobility while supporting one of the world’s most prestigious sporting events.

“Through our AO25 campaigns, immersive customer experiences, and collaborations with Tennis Australia, we aim to celebrate the spirit of progress and empower individuals to embrace their ‘next moves’. Kia’s electric vehicles are at the heart of this journey, embodying the future of mobility and connecting fans worldwide to the energy of this superb event.”

Kia is taking the opportunity of AO25 to underscore its dedication to making all-electric and hybrid cars accessible to a greater number of people, with the official vehicle fleet and a series of fan engagements. The company is showcasing its full all-electric lineup (EV3, EV5, EV6 and EV9) throughout the tournament while offering fans the opportunity to engage with EV technology at major touchpoints across Melbourne Park.

“We are delighted to continue our close relationship with Kia, the Australian Open’s longest-serving partner and one of the most enduring sports sponsorships in Australia,” said Craig Tiley, Australian Open Tournament Director. “The Australian Open and Kia are both committed to cultivating and celebrating the spirit of progress – making us ideal partners.”

“We are delighted to share that this year’s fleet of 130 Kia vehicles is made up entirely of award-winning all-electric and hybrid models, demonstrating both Kia and the AO’s commitment to sustainability and innovation. When Kia’s iconic AO cars start appearing on Melbourne’s streets, the city knows that the AO has arrived, creating an unbeatable atmosphere and buzz.”

As part of AO25, Kia is introducing its latest brand campaign, ‘What’s Your Next Move?’, featuring the Kia EV3 globally and the EV5 locally, to engage tennis fans during the Australian Open. This campaign, aligned with Kia's brand ethos, "Movement That Inspires," showcases the energy and progressiveness of AO25 while encouraging audiences to take on new challenges. In particular, the documentary film ‘Rafa’s Next Move’ illustrates Nadal’s story at the Australian Open and his day-to-day interests outside of tennis.

Kia is teaming up with Tennis Australia again to produce an inspiring four-episode digital series titled ‘What Moves You?’. This series will explore the personal stories of current tennis players delving into what fuels their passion beyond the tennis court. Through candid interviews conducted inside the Kia EV5 and EV9, the series highlights how these athletes find inspiration in their lives and promotes Kia’s electric vehicles as symbols of innovation and movement.

Furthermore, Kia has launched a series of programs to create unforgettable experiences for its customers and fans during AO25. 90 Kia customers from around the world, selected through promotional activities after test-driving and purchasing Kia EVs, will join live match viewing and a special tour of Melbourne Park. Ten influencer teams will also attend the event as guests of Kia and create engaging content from AO25 as they drive through the city of Melbourne in Kia EVs.

In another initiative, 20 children in Korea have been selected as official Ballkids for AO25. These children will also enjoy once-in-a-lifetime experiences, such as being on the court with the world’s best players, engaging in tennis activities, and exploring Melbourne's rich culture and iconic attractions.

Bin Hindi Motors- Kia Bahrain is honored to receive the award for Best Launch Event for the Kia Sportage-L chosen from all Kia Middle East and Africa Distributors.

Bin Hindi Motors- Kia Bahrain is honored to receive the award for Best Launch Event for the Kia Sportage-L chosen from all Kia Middle East and Africa Distributors. This recognition reflects our commitment to excellence and innovation to our customers

Kia K4 Wins 2024 Good Design Award

-       K4 wins 2024 Good Design Award in Transportation category

-       Fourth-generation compact sedan singled out for “aura of authenticity, daring, vigor, and resilience” and “sense of power and dynamism”

-       Accolade extols Kia’s ‘Opposites United’ design philosophy

-       Kia seeks to inspire customers with products of innovative design

Dubai, United Arab Emirates, January 21, 2025 – Kia has announced today that the Kia K4 compact sedan has won a 2024 Good Design Award in the Transportation category. The latest accolade further validates Kia’s ‘Opposites United’ design philosophy and recognizes the brand’s dedication to inspiring customers with innovative, emotive products.

The Good Design Award judges singled out the Kia K4 for its “aura of authenticity, daring, vigor, and resilience” and “sense of power and dynamism. The judges also praised the innovative approach taken by Kia’s design team in the K4’s cabin, “where the conventional notion of a driver-centric cockpit converges with an unconventional layout, forging the distinct identity of the K4’s interior.”

“It is immensely gratifying for everyone at Kia to receive a 2024 Good Design Award for the Kia K4,” said Karim Habib, Executive Vice President and Head of Kia Global Design. “As a brand, Kia has redefined itself through innovative design, and we continue to strive relentlessly to create vehicles that truly inspire our customers, engaging them emotionally, while also fulfilling their practical needs.”

The Kia K4 combines class-leading technology with cutting-edge Advanced Driver Assistance Systems (ADAS) and exceptional interior space.  A strong powertrain line-up and standard multi-link rear suspension on the GT-Line provide a responsive driving experience.

Initiated in 1950, the Good Design Awards program is one of the longest-running design competitions in the world. Every year, the program selects a list of the very best product designs and graphics that have charted new directions for innovation and pushed the envelope for competitive products in the marketplace.

For more information about the Good Design Awards, please visit the official website: https://www.good-designawards.com/

Kia Wins First UK Award for PV5 Van Ahead of Launch in 2025

-       The Kia PV5 named the ‘One to Watch’ at What Van? Awards

-       Marks the first UK award for Kia’s forthcoming electric vans

-       Kia’s first electric van, the PV5, is due for launch in the UK in 2025

Dubai, United Arab Emirates, December 11, 2024 – The Kia PV5 has won the prestigious ‘One to Watch’ Award at the What Van? Awards 2025, ahead of the production-design reveal and ultimate launch of Kia’s first electric van next year.

The What Van? Awards celebrate the brands, businesses and organizations within the UK’s light commercial vehicle industry that have reached the pinnacle of their fields, with an appropriately business-focused event that took place on Wednesday, 4 December at the London Hilton Bankside hotel.

The What Van? Awards are assessed by an experienced panel of independent judges from across the light commercial vehicle sector. The ‘One to Watch’ award is only given to the most appealing and interesting vehicle set to change, invigorate or even disrupt the sector.

On behalf of the 2025 awards judging panel, James Dallas, Editor of What Van? commented: “Kia’s entry into the LCV market with this versatile, modular van promises to signal the shape of things to come for electric load carriers.”

Simon Hetherington, Kia UK’s Commercial Director said: “Kia’s entrance in the van industry is a ground-breaking moment for our brand and comes at a time of significant industry change. We’re confident with our starting place: 100% electric with a dedicated EV platform and the unique benefit of being able to tailor our commercial vehicle business to modern challenges. We gratefully accept What Van?’s ‘One to watch’ award and we are all very proud of this recognition.”

The Kia PBV story in brief

Kia PBV vans are a core part of the brand’s ‘Plan S’ global business strategy, first unveiled in January 2020.

In April 2023, Kia broke ground on a brand new dedicated electric van factory. The first PBV concepts, including Concept PV5 and Concept PV7, were unveiled in January 2024 at CES in Las Vegas, showcasing Kia’s pioneering intentions in the commercial vehicle space.

The Kia PV5 – Kia’s first dedicated electric van due for launch in 2025 – brings innovation to the light commercial vehicle sector, including a seven-year/100,000-mile warranty as standard and unparalleled technology such as V2L and incorporated fleet management solutions.

In early 2025, Kia will reveal the production version of the Concept PV5 van for the first time and soon after will introduce full specifications, pricing and UK business strategy.

Kia Middle East and Africa Marks Official Regional Launch of Kia EV5 in Morocco

·         Unveiled as the future of electric SUVs with impressive range, speed, and futuristic design

·         Regional event showcased Kia EV5's cutting-edge technology and commitment to sustainable mobility solutions

Dubai, United Arab Emirates, August 27, 2024: Kia Middle East and Africa announces the official regional launch of the Kia EV5, held in Rabat, Morocco. The event marked a significant milestone in Kia's journey towards advancing sustainable mobility solutions in the region, witnessing the presence of over 100 media representatives and fleet companies from 9 markets across the region.

The launch event in Morocco underscored the country's commitment to sustainable transportation solutions and its potential as a thriving market for electric vehicles (EVs). Attendees were given an exclusive test drive experience with the Kia EV5, a mid-size SUV that combines cutting-edge technology with an eco-friendly design, signalling a new era for Kia's electric vehicle line-up.

Developed around three core pillars - robust SUV design, zero emissions coupled with superior performance, and spacious interiors. Its sturdy, boxy design stands out as the only true SUV EV model in its class, offering a unique blend of practicality and style.

SooHang Chang, President, Regional HQ, Middle East & Africa, Kia, commented: "The successful launch of the Kia EV5 in Morocco is a testament to our dedication to becoming a Sustainable Mobility Solutions Provider. This launch signifies a major step towards a greener future, not just for Morocco but for all nine markets represented here today, and the many more where the EV5 will be available soon.”

The Kia EV5 boasts key features, including zero emissions and high performance. With a powerful 310 hp engine, up to 550km on a single charge, and a fast-charging capability that reaches 80 per cent in just 27 minutes, the Kia EV5 showcases its potential to transform the driving experience for EV enthusiasts.

The vehicle also features a spacious interior with numerous comfort and convenience features, including relaxation seats with massage functions, a bench-type front seat, a cooled and warmed trunk box, and a versatile rear table, marking a spacious and comfortable interior.

Chang added: "Kia is committed to developing a comprehensive EV lineup that caters to diverse lifestyles. The EV5 embodies this commitment, seamlessly blending practicality and eco-conscious design to offer an impressive combination of performance, sustainability, and style. It's the ideal entry point for many EV customers, providing an accessible yet advanced option for those transitioning to electric vehicles."

Kia EV5: Delivering advanced practicality and eco-conscious innovation

Built on Kia’s advanced platform, the Kia EV5 offers both 2WD and AWD configurations. It features two LFP battery options, 64.2 kWh and 88.1 kWh, delivering an estimated range of up to 550 km. The EV5's impressive acceleration allows it to go from 0 to 100 km/h in just 6.1 seconds. Additionally, the vehicle supports ultra-fast charging, allowing for a 30 per cent to 80 per cent charge in just 27 minutes, making it one of the most efficient and user-friendly electric SUVs on the market.

The newly launched vehicle is equipped with a comprehensive ADAS package, featuring advanced Forward Collision-Avoidance Assist (FCA) 2.0, Remote Smart Parking Assist 2(RSPA2), and 360° parking sensors and a double 12.3 panoramic display. It also offers the latest in safety and durability with its LFP battery and various interior and exterior colour options.

Jae Yeoun Park, Senior Exterior Designer at Kia, said: “The Kia EV5 is a pioneering design outcome of our dedication to innovation and development. Embodying a robust and boxy design, the Kia EV5 prides itself on being a unique SUV EV model in the MEA region today. The EV5 stands out with its distinctive, rugged shape, complemented by a spacious interior that elevates compact SUV standards. Our design approach emphasizes strength and reliability, making it an ideal choice for those seeking both style and performance in an electric vehicle.”

Kia’s dedication to sustainability is evident in the EV5's use of eco-friendly materials, such as Bio PP/PU and recycled PET, along with BTX-free paint. The high-tech interior includes a wide touch screen 30 inch, a new control layout, and wide mood lighting, creating a futuristic and comfortable cabin environment.

For more information on the availability of the vehicle, customers are advised to contact their local distributor.

Kia Middle East and Africa Unveils the Kia Sportage L A Bold New Leader in the Mid-Size SUV Segment, Offering Superior Space and Performance

·         A cornerstone of Kia’s diverse lineup for the past 30 years

·         Featuring enhanced performance and advanced safety technologies for superior driving experience

Dubai, United Arab Emirates, September 17, 2024: Kia Middle East and Africa is thrilled to announce the regional launch of the Kia Sportage L, the long wheelbase is a dynamic addition to its renowned SUV lineup. Unveiled at an exclusive test drive event in Salalah, Oman, this September, the Sportage L is set to redefine the mid-size SUV market with its impressive enhancements and innovative features.

The Kia Sportage has established a strong global presence with over 7 million units sold across five generations. As a key player in Kia’s lineup for 30 years, it has built a reputation for reliability, innovation, and value. The introduction of the Sportage L marks a pivotal moment, showcasing Kia’s dedication to addressing diverse customer needs and adapting to evolving market trends.

The Sportage L boasts enhanced performance with two best-in-class high-performance powertrains: a 1.5T engine delivering 197 hp and a 2.0T engine with 233 hp, both paired with an 8-speed automatic transmission for improved performance and fuel economy. Designed with a longer body and best-in-class wheelbase (+155 mm), the Sportage L offers superior interior space, ensuring greater comfort and practicality. The luggage compartment now offers an impressive capacity of up to 1,829 litres with the second-row seats folded, making it perfect for family adventures and everyday use.

SooHang Chang, President, Kia Middle East and Africa, commented, “The Sportage has heritage has long been a cornerstone of Kia's success, and while we continue to offer the model in select markets, the introduction of the Sportage L allows us to meet the growing demand for a larger vehicle with enhanced performance. This new model enables us to connect with an even broader audience and elevate their driving experience.”

Ahmed Soudodi, Vice President, Product & Marketing, Regional HQ, Middle East & Africa, Kia, added, “Our SUV lineup, including the Sorento, Sportage, Seltos, and Sonet, offers diverse options to cater to different customer needs and preferences. We are thrilled to introduce the Sportage L, which embodies Kia's commitment to innovation and quality.”

The Sportage L features a robust suite of advanced technology and safety features. It comes equipped with a dual 12.3-inch panoramic screen, Smart Power Tailgate, 64-color mood lighting, and a Surround View Monitor, providing drivers with a seamless and enjoyable experience. The state-of-the-art safety package includes Forward Collision-Avoidance Assist, Lane Keeping Assistance, and Smart Cruise Control, ensuring the highest level of safety for all passengers. Additionally, the new model offers improved interior space, making it more comfortable and practical for everyday use. With its enhanced performance and modern design, the Sportage L stands out as a top choice in the mid-size SUV segment.

The Kia Sportage L's exterior has been revamped with the X-Line styling package, highlighting a bold, rugged appearance. The new “Star Chain” grille—a sophisticated, large, blacked-out grille with a star-chain design—adds a dynamic edge, while the unique half-wrapped front bumper enhances the vehicle’s aesthetics and reinforces its sturdy SUV character. Inside, the horizontal layout and floating central console offer a sense of spaciousness and additional storage.

The Kia Sportage L model is now available at Kia showrooms across the region. For more information or to schedule a test drive, please contact your local Kia dealer.

Kia and The Ocean Cleanup celebrate partnership achievements and map out future for cleaning Great Pacific Garbage Patch

-       Ongoing support from Kia has enabled the removal of over one million pounds of plastic from the Great Pacific Garbage Patch (GPGP)

-       Partnership with The Ocean Cleanup aligns with Kia’s strategic transformation into a sustainable mobility solutions provider

Dubai, United Arab Emirates, September 11, 2024 — Kia Corporation and global partner The Ocean Cleanup are today celebrating a significant milestone in their joint strategy to tackle plastic pollution in the world’s oceans. Symbolically returning to the port of San Francisco from which the first-generation System 001 vessel embarked on its maiden voyage six years ago, The Ocean Cleanup's current System 03 has completed a significant haul.

Since the establishment of the partnership in 2022, Kia’s support has helped The Ocean Cleanup remove over one million pounds of plastic from the world’s largest accumulation of floating waste – the Great Pacific Garbage Patch (GPGP) – which has an estimated surface area of 1.6 million square kilometers.

In a significant step towards achieving its mission of ridding the world's oceans of plastic, The Ocean Cleanup has announced a clear timeline to clean up the GPGP. While data gathered during this season's operations suggests that the GPGP could potentially be cleaned within 10 years thanks to identified technological improvements, the global NGO is pushing boundaries and aims to halve the time needed to clean the GPGP to five years.

Charles Ryu, Senior Vice President and Head of the Global Brand & CX Division at Kia Corporation, said: “All of us at Kia extend our warmest congratulations to The Ocean Cleanup team for its continued dedication and hard work as the only organization actively tackling plastic pollution in the GPGP. We are honored to be a key supporter of its ocean cleanup activities and look forward to an even more ambitious chapter of our partnership as System 03 and operations are improved to shorten the timeline for cleanup.”

In 2025, The Ocean Cleanup will focus on deploying a new hotspot hunting initiative designed to map the “hotspots”, or areas of intense plastic accumulation in the GPGP, to increase the impact of future extractions.   

“The Ocean Cleanup is an international non-profit and our operations are reliant on our incredible partnerships”, said Boyan Slat, Founder and CEO of The Ocean Cleanup. “Our partnership with Kia is setting a new standard for how organizations can drive real change. Together, we’re proving that innovation and commitment can rid the oceans of plastic and inspire others to follow. The products born from this collaboration will symbolize our shared progress and the tangible impact of sustainable solutions.”

Over the past two and a half years, Kia and The Ocean Cleanup have worked together to reduce plastic pollution. In its first six years of operation, The Ocean Cleanup executed 23 operational trips and completed more than 100 plastic extraction missions. These efforts have removed more than a million pounds of trash, addressing approximately 0.5 percent of the floating plastic pollution in the GPGP.

As part of the collaborative vision to create a circular resource system for ocean plastic, Kia and The Ocean Cleanup have been working together to find new ways of turning plastic waste extracted from the GPGP into durable, useful products. The first item from this initiative, a car accessory for the Kia EV3, will launch in Q4 of this year.

Kia has also been integrating other recycled plastics and eco-friendly materials into its latest models. This includes Kia’s flagship all-electric SUV, the EV9, which utilizes recycled fishing nets in its interior carpet and recycled plastic bottles in its seat fabric. The EV6 also features cloth and matting made from recycled plastics.

To support its broader vision of becoming a pioneer in sustainable mobility, Kia is targeting 20 percent use of recycled plastics in its vehicles by 2030.

Kia Middle East and Africa Marks Official Regional Launch of Kia EV5 in Morocco

·         Unveiled as the future of electric SUVs with impressive range, speed, and futuristic design

·         Regional event showcased Kia EV5's cutting-edge technology and commitment to sustainable mobility solutions

Dubai, United Arab Emirates, August 27, 2024: Kia Middle East and Africa announces the official regional launch of the Kia EV5, held in Rabat, Morocco. The event marked a significant milestone in Kia's journey towards advancing sustainable mobility solutions in the region, witnessing the presence of over 100 media representatives and fleet companies from 9 markets across the region.

The launch event in Morocco underscored the country's commitment to sustainable transportation solutions and its potential as a thriving market for electric vehicles (EVs). Attendees were given an exclusive test drive experience with the Kia EV5, a mid-size SUV that combines cutting-edge technology with an eco-friendly design, signalling a new era for Kia's electric vehicle line-up.

Developed around three core pillars - robust SUV design, zero emissions coupled with superior performance, and spacious interiors. Its sturdy, boxy design stands out as the only true SUV EV model in its class, offering a unique blend of practicality and style.

SooHang Chang, President, Regional HQ, Middle East & Africa, Kia, commented: "The successful launch of the Kia EV5 in Morocco is a testament to our dedication to becoming a Sustainable Mobility Solutions Provider. This launch signifies a major step towards a greener future, not just for Morocco but for all nine markets represented here today, and the many more where the EV5 will be available soon.”

The Kia EV5 boasts key features, including zero emissions and high performance. With a powerful 310 hp engine, up to 550km on a single charge, and a fast-charging capability that reaches 80 per cent in just 27 minutes, the Kia EV5 showcases its potential to transform the driving experience for EV enthusiasts.

The vehicle also features a spacious interior with numerous comfort and convenience features, including relaxation seats with massage functions, a bench-type front seat, a cooled and warmed trunk box, and a versatile rear table, marking a spacious and comfortable interior.

Chang added: "Kia is committed to developing a comprehensive EV lineup that caters to diverse lifestyles. The EV5 embodies this commitment, seamlessly blending practicality and eco-conscious design to offer an impressive combination of performance, sustainability, and style. It's the ideal entry point for many EV customers, providing an accessible yet advanced option for those transitioning to electric vehicles."

Kia EV5: Delivering advanced practicality and eco-conscious innovation

Built on Kia’s advanced platform, the Kia EV5 offers both 2WD and AWD configurations. It features two LFP battery options, 64.2 kWh and 88.1 kWh, delivering an estimated range of up to 550 km. The EV5's impressive acceleration allows it to go from 0 to 100 km/h in just 6.1 seconds. Additionally, the vehicle supports ultra-fast charging, allowing for a 30 per cent to 80 per cent charge in just 27 minutes, making it one of the most efficient and user-friendly electric SUVs on the market.

The newly launched vehicle is equipped with a comprehensive ADAS package, featuring advanced Forward Collision-Avoidance Assist (FCA) 2.0, Remote Smart Parking Assist 2(RSPA2), and 360° parking sensors and a double 12.3 panoramic display. It also offers the latest in safety and durability with its LFP battery and various interior and exterior colour options.

Jae Yeoun Park, Senior Exterior Designer at Kia, said: “The Kia EV5 is a pioneering design outcome of our dedication to innovation and development. Embodying a robust and boxy design, the Kia EV5 prides itself on being a unique SUV EV model in the MEA region today. The EV5 stands out with its distinctive, rugged shape, complemented by a spacious interior that elevates compact SUV standards. Our design approach emphasizes strength and reliability, making it an ideal choice for those seeking both style and performance in an electric vehicle.”

Kia’s dedication to sustainability is evident in the EV5's use of eco-friendly materials, such as Bio PP/PU and recycled PET, along with BTX-free paint. The high-tech interior includes a wide touch screen 30 inch, a new control layout, and wide mood lighting, creating a futuristic and comfortable cabin environment.

For more information on the availability of the vehicle, customers are advised to contact their local distributor.

Kia Leads J.D. Power 2024 Automotive Performance, Execution and Layout (APEAL) Study with Most Model-Level Awards for Single Brand

-       Kia excels in the J.D. Power 2024 U.S. APEAL Study with five model-level awards

-       Study reveals Kia is third highest-ranking brand among Mass Market competitors

-       The K5 secured a model-level award for fourth consecutive year

-       Both EV6 and Carnival earned model-level awards for the third consecutive year

-       EV9 earns segment award in its first year on sale, while Forte completes Kia’s impressive tally

Dubai, United Arab Emirates, August 21, 2024 – Kia America leads the J.D. Power 2024 Automotive Performance, Execution and Layout (APEAL) Study with five Kia model-level winners, the highest number of awards received by a single brand in this year’s study. Additionally, the J.D. Power APEAL study reveals Kia is the third highest-ranking brand among Mass Market competitors.

For the fourth consecutive year, the K5 was the highest-ranked Midsize Car, while the all-electric EV6 (Compact SUV) and Carnival (Minivan) topped their respective segments for the third year in a row. Reflecting the J.D. Power APEAL study’s findings that excitement among legacy automaker’s BEV owners is at an all-time high, the EV9 earned its first segment award (Upper Midsize SUV) after its first year on sale. The Forte completes Kia’s award count in this year’s study as the highest-ranked Compact Car for the second consecutive year.

“We are thrilled to stand out in this year’s J.D. Power APEAL Study with the most segment-leading winners, particularly with the K5, EV6, Forte, and Carnival earning consecutive awards,” said Steven Center, COO & EVP, Kia America. “Moreover, the recognition of the EV9 in its debut year highlights our commitment to understanding and responding to our customers’ needs across various vehicle segments – be it a Compact Car, SUV, or all-electric vehicle.”

The J.D. Power 2024 U.S. APEAL Study is based on responses from 84,569 owners of new 2024 model-year vehicles who were surveyed after 90 days of ownership. The study was conducted from July 2023 through May 2024 based on vehicles registered from April 2023 through February 2024.

Mobis delegates Visit 25th July 2024

‏Mr. Jaeho Kim , Managing Director, Head of Middle East & Africa Regional H.Q., Mobis Parts Middle East Fze, visited Bin Hindi Motors – KIA showroom and the new premium Kia Service Center at Ma'ameer on Thursday 25th July 2024.

‏Mr. Jaeho met with the Bin Hindi Motors management team to discuss the company's plans for expansion in the Kingdom of Bahrain. He also visited the new Kia premium service centre, and he toured the showroom to view the latest KIA models displayed.

‏The visit was part of Mr. Jeaho’s ongoing efforts to promote Mobis Parts' products in the region

KIA NAMED AMONG TIME MAGAZINE’S WORLD’S MOST SUSTAINABLE COMPANIES OF 2024

Dubai, United Arab Emirates, July 24, 2024 - Kia is pleased to announce that it has been named among TIME magazine’s “World's Most Sustainable Companies of 2024.”

TIME Magazine collected a roster of over 5,000 of the world's largest and most influential companies, and then partnered with data firm Statista to develop methodology to assess sustainability. Companies were measured on external sustainability ratings. Key criteria included adherence to the UN Global Compact, alignment with the Science Based Targets initiative, inclusion in the S&P Global Sustainability Yearbook, participation in the UNFCCC Race to Zero, and MSCI ESG & SRI evaluations. The final step involved researching various environmental and social Key Performance Indicators (KPIs) from the companies' Corporate Social Responsibility (CSR) reports.

“Kia is honored to be recognized in TIME’s ‘World’s Most Sustainable Companies of 2024’ list,” said Steven Center, COO & EVP, Kia America.  “This accolade reflects Kia’s commitment to electrified vehicles. Kia is driving towards a future where mobility is sustainable, efficient, and accessible to everyone. This distinction from TIME motivates us to further accelerate our efforts in creating a sustainable future for all.”

Kia's sustainable mobility initiatives are guided by its comprehensive “Plan S” strategy. “Plan S” represents a bold shift for Kia, heavily focusing on electrification. Kia expects to build an EV lineup of 15 models globally by 2027, including the recently revealed EV3.

See TIME’s full list here: time.com/collection/worlds-most-sustainable-companies-2024/

*The 2025 or newer EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.

'One More Round' teaser previews Kia Tasman pickup truck

-       Behind-the-scenes documentary series showcases the creation of Kia's first pickup truck, Tasman

-       Series highlights more than 18,000 rounds of testing, emphasizing the vehicle's extreme durability and exceptional performance

-       Tasman set for world premiere in H2 2024, followed by global release in H1 2025, starting with Korea and expanding to Australia and Middle East/Africa

Dubai, United Arab Emirates, July 16, 2024 – Kia has released a teaser for its upcoming documentary series, ‘One More Round’, which provides an in-depth look at the rigorous development process behind the highly anticipated Tasman pickup truck.

The series will showcase the extensive testing and detailed honing that the brand’s first-ever pickup model has undergone in locations including the hostile terrain of the Australian wilderness to ensure optimum durability and performance.

‘One More Round’ will take viewers behind the scenes of the Kia Tasman’s exhaustive program of more than 18,000 rounds of testing, highlighting the pickup truck’s comprehensive capabilities and rugged reliability.

The first episode, scheduled for release on July 22, will focus on off-road testing. Subsequent episodes will feature deep-water wading, all-terrain durability and towing trials, on-track performance, ride and handling, plus interviews with the research and development team. The episodes will be released from July through October.

The series’ title ‘One More Round’ signifies the immense efforts and determination to set the highest possible standards during the Kia Tasman’s development. With 1,777 specific tests conducted over 18,000-plus rounds of evaluation, the title also encapsulates the spirit of Kia’s engineers to achieve the highest standards in bringing the Tasman to life.

"The Kia Tasman represents our unwavering dedication to innovation. Every aspect of our R&D Division’s capability has been channeled into creating a vehicle that not only lives up to its title as the first of its kind, but also delivers performance that surpasses expectations,” said Heui Won Yang, President of the Kia R&D Division.

The teaser and upcoming episodes of ‘One More Round’ can be viewed on Kia MEA’s official campaign website.

Release and Availability

The Kia Tasman is set to make its world premiere in the second half of 2024, followed by a global release in the first half of 2025. The Tasman will initially be introduced in the Korean market before expanding to Australia and the Middle East/Africa market.

Esteemed visit from Mr. Soohang Chang, President of Kia Middle East and Africa, along with Mr. Yaser Shabsogh, Vice President of Commercial Operations, and Mr. Ahmed Soudodi, Vice President of Product & Marketing at the Kia Middle East & Africa RHQ.

We were thrilled and honored to have an esteemed visit from Mr. Soohang Chang, President of Kia Middle East and Africa, along with Mr. Yaser Shabsogh, Vice President of Commercial Operations, and Mr. Ahmed Soudodi, Vice President of Product & Marketing at the Kia Middle East & Africa RHQ. They toured our Bin Hindi Motors - Kia Bahrain facilities and got a sneak peek at our new premium Kia service center in Ma’ameer, which will be opening soon. They also explored our brand new Kia showroom in Sitra. It was a truly exciting and memorable day for all of us at Bin Hindi Management, and we are grateful for the opportunity to showcase our commitment to providing top-quality service and customer care.

 Thank you for visiting us!

Kia Middle East and Africa Unveils New Sorento Restyled Model in the Region

·         The new Sorento model boasts a striking exterior design with a newly designed grille.

·         A clear statement of Kia’s innovative approach and dedication that enhances the driving experience.

Dubai, United Arab Emirates, May 29, 2024: Kia Middle East and Africa is thrilled to announce the launch of the new Kia Sorento restyled model, set to redefine the mid-size SUV market in the region. This launch marks a significant milestone for Kia, showcasing the brand’s commitment in innovation, style, and advanced technology.

The new Sorento showcases an eye-catching exterior design with a newly designed grille, vertical headlights, and L-shaped daytime running lights (DRL), giving it a bold road presence. The rear features a new star-map graphic that connects the vertical tail lamps, enhancing its modern look. The new model also offers rims up to 20 inches, catering to a variety of style preferences.

The Sorento’s redesigned interior is a testament to Kia’s dedication to luxury and comfort, equipped with a horizontal layout that emphasizes spaciousness. The new Kia infotainment platform features a 12.3-inch high-definition curved display screen, a 12.3-inch digital instrument cluster, and a 10-inch head-up display, along with wireless Apple CarPlay and Android Auto. Enhanced interior lighting with mood lamps creates a refined atmosphere, ensuring every journey is a premium experience.

Yaser Shabsogh, Vice President, Commercial Operations, Regional HQ, Middle East & Africa, Kia, stated: “This restyled model is a clear statement of Kia’s innovative approach and dedication to enhancing the driving experience. We invite all potential car buyers to visit our showrooms and experience the new Sorento first-hand.”

In terms of features, the new Sorento is equipped with a Digital Centre Mirror and advanced driving safety systems, including new driving safety (ADAS) such as Junction Turning, Junction Crossing, Lane–change Oncoming, Blind-spot Collision-avoidance Assist and 360-degree parking sensors. These technologies highlight Kia’s focus on safety and driver assistance, ensuring peace of mind for all passengers on the road.

Under the hood, the Sorento restyled is powered by a state-of-the-art 3.5L V6 engine, delivering 268 horsepower and 331 Nm of torque. This powerful engine ensures robust performance, making the Sorento a leader in its segment for both everyday driving and long-distance travel.

Ahmed Soudodi, Vice President, Product & Marketing, Regional HQ, Middle East & Africa, Kia, added: “The new Sorento restyled embodies Kia’s vision of combining bold design with cutting-edge technology. We are excited to bring this model to the region and confident it will resonate with our customers looking for a stylish, luxurious space, and high-performing mid-size SUV.”

The new Kia Sorento is now available at Kia showrooms across the region. For more information or to schedule a test drive, please contact your local Kia dealer.

Kia teases new EV3: compact electric SUV combining EV accessibility and robust design

-       Kia teases production EV3 ahead of global unveiling

-       First images showcase bold, geometric and robust styling of comprehensively equipped compact EV SUV

-       Design inspired by Kia’s award-winning ‘Opposites United’ philosophy

-       Global world premiere of new Kia EV3 to be live-streamed on Kia Worldwide YouTube channel on May 23rd at 19:00 KST (10:00 GMT / 12:00 CET)

Dubai, United Arab Emirates, May 8, 2024 – Kia Corporation (Kia) has released the first teaser images of its upcoming EV3, the brand’s new compact EV SUV set to enhance the accessibility of electric mobility from Kia.

The teaser images showcase the bold, geometric and robust aspects of the EV3’s exterior design while highlighting its dynamic styling. These qualities are emphasized by the boxy rear fenders and tailgate, as well as the EV3’s signature Star Map lighting, which imbue the vehicle with a strong, futuristic identity.

The EV3’s design stems from the same principles used to sculpt Kia's flagship EV9 SUV. Kia’s globally acclaimed ‘Opposites United’ design philosophy is the foundation for continuity throughout the brand’s model range and gives the freedom for each vehicle to express its unique character.

Aiming to broaden the accessibility of electric mobility following the introduction of the multi-award-winning Kia EV6 and EV9 models, the EV3 is a compact yet comprehensively equipped EV SUV that offers outstanding performance through its incorporation of innovative technologies.

Set to extend Kia’s EV offering and deliver the elevated customer experience from the brand’s flagship models to the compact SUV segment, the EV3 will accelerate the global EV transition by providing a more accessible solution for customers considering the switch to electric mobility.

The new Kia EV3 will go on sale later this year following the car’s global world premiere, which will be live-streamed on the Kia Worldwide YouTube channel on May 23rd at 19:00 KST (10:00 GMT / 12:00 CET).

Kia EV9 wins coveted Red Dot: ‘Best of the Best’ Award

-       Kia EV9 named 'Best of the Best' in Cars and Motorcycles category at Red Dot Award: Product Design 2024

-       Global design competition recognizes influential power of Kia’s ‘Opposites United’ design philosophy

-       Kia’s 29th Red Dot Design award since 2009 follows streak of award wins and critical acclaim for EV9

-       All-electric flagship SUV embodies Kia’s commitment to innovative design and sustainable mobility

Dubai,  United Arab Emirates, April 30, 2024 — The Kia EV9 has been recognized with the prestigious ‘Best of the Best’ award at the Red Dot Award: Product Design 2024 in the Cars and Motorcycles category. Success at the highest level of the global design competition acknowledges the contribution Kia as a brand, and the EV9 in particular, has made to setting exceptional standards of design innovation.

The Red Dot: ‘Best of the Best’ award, presented only to the most pioneering designs, further validates the success of the Kia design team in creating the EV9, the brand’s first flagship electric SUV.

“With the EV9, we created an EV with a bold and authentic SUV character that pushes the boundaries, not only of design, but also of usability, connectivity and environmental responsibility. Receiving the Red Dot: ‘Best of the Best’ design award is immensely gratifying, not just for the Kia design team, but also for all our global colleagues, and represents our continuous push to bring innovative and inspiring solutions,” said Karim Habib, Executive Vice President and Head of Kia Global Design. 

“The accolade is recognition of the inspiring power of Kia’s design philosophy, ‘Opposites United’, that has guided us at every stage of the EV9’s development. Reinforcing Kia's strong design identity, ‘Opposites United’ continuously inspires us to create products that are relevant and meaningful, and positively impact our customers' lives.”

The EV9 represents the essence of Kia's 'Opposites United’ design philosophy, presenting a harmonious combination of futuristic design, highly advanced technology, and sustainable values. Harnessing the creative tension generated by the divergent values of nature and modernity to deliver a harmonious whole, ‘Opposites United’ provides Kia’s designers with a framework through which to fuse a unique combination of sleek, sculptural shapes and assured, assertive geometry, delivering a strikingly contemporary yet graceful aesthetic.

The exterior radiates confidence, clarity, and serenity through its upright stance, defined lines, and smooth surfaces. Signature features such as the Digital Tiger Face, Digital Pattern Lighting Grille, and vertical headlamps further accentuate the design and imbue the vehicle with a visionary and futuristic appeal.

The EV9 also represents Kia’s strategic commitment to becoming a leader in sustainable mobility. When it was launched in 2023, the flagship SUV was the first model to embrace the brand’s three-step Design Sustainability Strategy, initiated to gradually phase out the use of animal-sourced leather, apply ten ‘must-have’ sustainable items to all new Kia models, and commit to ongoing research into the development of natural and bio-based materials.

The Red Dot Design Award is one of the most highly sought-after seals of design quality. Each year, a jury of international experts examines the submissions for design quality and degree of innovation. This year, the jury acknowledged the creative influence of Kia’s ‘Opposites United’ design philosophy, highlighting the EV9’s successful exterior design, contemporary character, and strong classic lines.

The Red Dot Award ceremony will take place on June 24, 2024, in the Aalto Theatre in Essen, Germany. The presentation of the Red Dot Design: ‘Best of the Best’ will represent Kia’s 29th success at the globally acclaimed awards ceremony since 2009. This latest success follows the 2024 iF Design Awards, where the EV9 received a coveted ‘Gold’ award.

Since its launch in 2023, the Kia EV9’s design values and customer appeal have been critically acclaimed on numerous occasions. Earlier this year, the flagship SUV achieved double success at the World Car Awards 2024 as the overall winner (‘World Car of the Year’) and the best electric vehicle (‘World Electric Vehicle’). Other awards include: ‘Women's World Car of the Year 2024,’ ‘German Luxury Car of the Year 2024,’ ‘Golden Steering Wheel 2023’ (Family Cars category), TopGear.com Awards ‘Family Car of the Year 2023’ as well as the titles ‘UK Car of the Year 2024’ and ‘North American Utility Vehicle of the Year 2024.’

Kia unveils unique camouflage for its first-ever Tasman pickup truck

-       Bespoke design developed in collaboration with artist Richard Boyd-Dunlop will cloak the Kia Tasman until the vehicle’s unveiling

-       Short film reveals design inspiration and artist interview for Tasman's camouflage concept

-       Kia’s first C-segment pickup truck slated for 2025 launch, with phased rollout across key markets including Korea, Australia, Africa, and the Middle East

Dubai, United Arab Emirates, April 24, 2024 — Kia has revealed an Australia-inspired camouflage wrap for the Kia Tasman, the brand’s highly anticipated new pickup truck. Kia names its first-ever pickup model after the rugged beauty and pioneering spirit of Tasmania, the island at the southernmost tip of Australia.

Developed in collaboration with renowned artist Richard Boyd-Dunlop hailing from Australia and New Zealand, the unique wrap – themed around ‘The Path Never Taken’ – underscores the Tasman’s adventurous spirit.

Influenced by the untamed beauty of Australia’s diverse landscapes, the unique graphics visualize a journey of inspiration encountered while driving along the coast and across the outback. The exterior wrap's eye-catching design draws on Boyd-Dunlop’s adventures, hitching rides in the back of pickup trucks across Australia.

“Our Tasman pickup truck embodies Kia’s commitment to design and innovation, as well as its spirit of adventure. Artist Richard Boyd-Dunlop crafted an exclusive camouflage design, with the support of the Kia design team, that depicts a journey and reflects an essence of adventure that is unique to the Tasman,” commented Karim Habib, Executive Vice President and Head of Kia Global Design.

The concept of ‘The Path Never Taken’ embodies the adventurous spirit of the Kia Tasman, which will inspire customers to embark on journeys filled with discovery and adventure in a vehicle that prioritizes reliability and performance. Through this theme, the Kia Tasman will lead people towards unknown and beautiful landscapes.

“This design resonates as it evokes my own personal experiences travelling across Australia and the encounters that I had,” said Boyd-Dunlop. “These experiences are influential to my work, and the Tasman enabled me to create a continuation of this, depicting the connection, joy, and sheer sense of adventure that is inherent to Australian culture.”

Known for his unique artistic style and ability to blend various media to create visually bold and powerful collaborations, Boyd-Dunlop captures elements of land and sea with his exclusive design for the Kia Tasman camouflage wrap. The finish combines the fiery hues of the outback with commanding blues that pay homage to Australia’s influential surf culture.

Scheduled to make its debut in 2025, the Tasman marks Kia's inaugural entry into the C-segment pickup truck arena. The launch strategy will be phased globally, including key markets such as Korea, Australia, Africa, and the Middle East. In addition to effortlessly fulfilling the role of a work-orientated pickup, the Tasman is designed to meet customers’ diverse personal needs. Suitable for a demanding 24/7 lifestyle, Kia’s versatile truck will support even the most extreme leisure activities. 

Kia has produced a short video showcasing the intricate details and design inspiration behind the Tasman’s camouflage concept in celebration of the pick-up truck’s camouflage design unveiling.

-       Kia Design honored with internationally recognized award at ceremony during Milan Design Week

-       Success is latest recognition of aesthetic value delivered by Kia’s ‘Opposites United’ design philosophy

-       Executive Vice President and Head of Kia Global Design, Karim Habib, collects accolade on behalf of Kia

Dubai, United Arab Emirates, April 18, 2024 – Kia Corporation (Kia) has been honored at the 2024 Car Design Award ceremony, receiving the prestigious accolade for ‘Brand Design Language’.

As part of its much lauded brand relaunch, Kia unveiled its revolutionary new design philosophy, ‘Opposites United,’ in 2021. The design philosophy harnesses three energies - tension, harmony, and dynamism - to create fresh perspectives and develop new ideas inspired by the contradicting forces experienced in daily life.

Kia has been recognized for communicating consistent design directions by launching differentiated product designs under the ‘Opposites United’ design philosophy. In line with its vision to provide sustainable mobility solutions, the philosophy consolidates the design ideas and customer value throughout the Kia’s market-leading vehicles.

“With its Opposite United philosophy, Kia design has taken a non-conformist approach with the aim of inducing change, unafraid of taking risks. Unexpected at first sight, Kia’s new models break the mould with long-established aesthetic parameters to introduce a totally new and modern formal language. A relentless innovation to establish a new identity,” the juries of Car Design Award 2024 stated.

Among the Kia’s new vehicles that have recently been honored for their excellent design, EV9 won two of the world's top three automobile awards, including the ‘2024 World Car of the Year’ and the ‘2024 North American Car, Utility and Truck of the Year’. Kia also won the iF Design Awards with EV9 taking prestigious Gold.

“Embracing the spirit of Opposites United, Kia Design tries to harness the power of design to shape a future of mobility that is both innovative and sustainable; one that tries to make people’s lives easier and better,” said Karim Habib, Executive Vice President and Head of Kia Global Design.

“This award is a recognition of the motivation and dedication of countless members of our global team who are driven to impact the industry with relevant and meaningful design. We are thankful that we are a brand that recognizes the profound influence that design can have, as we prioritize sustainable, user-centered design,” Karim said.

Since its inception in the 1980s, the Car Design Award has served as global recognition for the design teams responsible for the best concept cars, production vehicles, and overall design language on offer. The jury, comprised of journalists from internationally renowned automotive and design magazines, selects only 10 production car and 10 concept car projects from the past year, as well as the design language of just five brands, for consideration as finalists.

The winners of the 2024 Car Design Award were announced at a ceremony in on at the ADI Design Museum in Milan during this year’s Milan Design Week. Head of Kia Global Design and Executive Vice President, Karim Habib, attended the ceremony on behalf of Kia Design to receive the award.

During Milan Design Week, from April 15 to 21, Kia is presenting a Design Cultural Communication Project inspired by its Opposites United design philosophy.

Kia EV9 secures double win at the 2024 World Car Awards

-       Kia collects prestigious 2024 World Car of the Year and 2024 World Electric Vehicle titles

-       EV9 earns Kia its fourth and fifth wins at the World Car Awards since 2020

-       The 2024 EV9 delivers modern refinement and all-electric capability

Dubai, United Arab Emirates, April 3, 2023 – The 2024 Kia EV9 has achieved a remarkable dual victory at the 2024 World Car Awards. Revealed during a live announcement at the World Car Awards ceremony at the New York Auto Show, the EV9 secured prestigious titles for both World Car of the Year and World Electric Vehicle.

Selected by a jury of 100 distinguished automotive journalists representing 29 countries, the World Car Awards recognized the Kia EV9’s innovative design, spacious seven-seat interior, and competitive price point. Based on the E-GMP platform, the EV9 is the first Kia to feature fourth-generation battery technology for improved performance.

Established in 2003, the World Car Awards are renowned globally as a premier standard for automotive excellence and leadership, celebrating remarkable accomplishments within a rapidly changing automotive industry. Prior to the 2024 event, Kia had already claimed three wins at the World Car Awards – the Telluride as World Car of the Year and the Soul EV as World Urban Car in 2020, along with the Kia EV6 GT taking World Performance Car of the Year in 2023.

“We are hugely honored that the 2024 EV9 has been named the World Car of the Year and World Electric Vehicle. This triumph is a testament to our unwavering commitment to pushing the boundaries of technology and design excellence. The Kia EV9’s continued success will drive us to keep delivering exceptional vehicles that redefine the driving experience for customers around the world,” Ho Sung Song, President and CEO at Kia said.

Two wins in the World Car Awards add to an already impressive haul of accolades for the 2024 Kia EV9. Since its introduction as Kia’s first dedicated three-row EV SUV, the EV9 has collected a number of prizes, including winning the ‘Family Cars’ category of the Golden Steering Wheel Awards, the 2024 North American Utility Vehicle of the Year, and 'Best

Premium SUV' at the 2023 Newsweek Autos Awards.

“EV9 is a clear representation of Kia’s vision, and further evidence of our dedication to quality. This award cements Kia’s standing as the frontrunner in sustainable mobility solutions that go beyond conventional automobiles. We share this honor with our global teams who contributed their utmost efforts to drive EV9’s success,” said Sean Yoon, President and CEO of Kia North America and Kia America.

Kia honored with dual accolades at 2024 Newsweek World’s Greatest Auto Disruptors Awards

Kia honored with dual accolades at 2024 Newsweek World’s Greatest Auto Disruptors Awards

-       Head of Kia Global Design, Karim Habib, named ‘Designer Disruptor of the Year’ for groundbreaking ‘Opposites United’ design philosophy

-       Kia EV9 awarded ‘Research and Development Disruptor of the Year’ for innovative applications of advanced technologies

-       Newsweek awards, now in their third year, recognize those driving fundamental, transformative change with measurable real-world results

-       Awards are latest in long line of recognition for innovative Hyundai Motor Group products and personnel

(Dubai, United Arab Emirates) April 1, 2024 – Kia is celebrating victory in two key categories at this year’s Newsweek World’s Greatest Auto Disruptors Awards, with the all-electric EV9 winning ‘Research and Development Disruptor of the Year’ and its Head of Kia Global Design, Executive Vice President Karim Habib, named ‘Design Disruptor of the Year’.

These latest accolades follow on from previous Hyundai Motor Group successes, including 2022 wins in the ‘R&D Team of the Year’ and ‘Powertrain of the Year’ categories, as well as individual honors for Executive Chair Euisun Chung - named ‘Visionary of the Year’ in 2022 – and Chief Creative Officer Luc Donckerwolke – named ‘Designer of the Year’ in 2023.

Announced during an event at Newsweek HQ in New York, the World’s Greatest Auto Disruptors Awards recognize those driving fundamental, transformative change with measurable real-world results.

A central figure in Kia’s success since his arrival in 2019, EVP Karim Habib is the driving force behind the brand’s award-winning Opposites United design philosophy. Taking inspiration from the contrasts found in nature and humanity, Opposites United shapes the exterior, interior, color, and materials employed across all new Kia models, and is particularly evident in the striking styling of the all-electric EV9.

Speaking upon the announcement of his award, EVP Karim said: “It makes me extremely happy that Kia is seen as pushing the boundaries when it comes to design, and I believe that it is essential for designers to consistently take creative risks.

“It is important that design remains authentic and true to our brand values. At Kia, an innovative and forward-thinking mindset is an intrinsic quality, essential for providing relevant and meaningful products and experiences. We want our brand to provide environmentally responsible mobility for all; and we want our brand to be a symbol of innovation and progressive solutions.”

Winner of Kia’s second award of the evening, for ‘Research and Development Disruptor of the Year’, the Kia EV9 features multiple innovative R&D features including 800V architecture, Over The Air (OTA)[1] update technology, and a drag coefficient of just 0.28 - despite its available 7.8 inches of ground clearance and seven-seat capacity. With an affordable entry price and an EPA-estimated 304-mile range on the Light Long Range RWD[2], the Kia EV9 brings next generation technology, luxury, and efficiency to more buyers than ever before.

Heuiwon Yang, President and Head of Kia R&D Division, said: “Kia R&D is driven by process, but not limited by it. At Kia, that means our engineers have the agency and trust to accelerate development, continue to pioneer new technology, and deliver improvements faster than the industry average.

“The EV9 was designed to reshape expectations in the segment, but affordability is a defining factor in the three-row mainstream segment—especially for growing families. We wanted the EV9 to offer the best of everything, without passing on those costs to the consumer.”

A key vehicle for the North American market, the EV9 recently followed in the footsteps of the EV6 in being crowned North American Utility Vehicle of the Year™. The success of the model has also prompted the expansion of Kia’s West Point assembly plant in Georgia, which is expected to allow the three-row all-electric vehicle to become the first Kia EV to commence US assembly later this year.

Receiving the award on behalf of Kia, President and CEO of Kia North America and Kia America Seungkyu (Sean) Yoon added: “The recognition of Newsweek’s editors is of particular significance to Kia, which strives to disrupt the status quo through innovative products which enrich the lives of their users.

“These dual awards demonstrate that the visionary leadership offered by our senior executives is having a real and meaningful impact on the vehicles which we create, delivering on Kia’s goal to become the leader in sustainable mobility solutions.”

− END −

※ Editor’s note:. Product specifications and availability may also vary depending on the region and country.

Kia EV9 Named Supreme Winner of the 2024 Women’s Worldwide Car of the Year

-       Kia EV9 voted 'World's Best Car for 2024' in the WWCOTY awards after rigorous evaluations by 75 women motoring journalists from 52 countries

-       Judges laud the EV9's innovative design, advanced technology, and versatility

-       Following the footsteps of the Kia Niro, the EV9’s achievement adds to Kia's growing list of accolades

(Dubai, United Arab Emirates) March 12, 2024 – The Kia EV9 has been named the ‘World's Best Car for 2024’ by an esteemed panel of judges at the Women's Worldwide Car of the Year (WWCOTY). Fittingly, this recognition coincides with the celebration of International Women's Day.

Following in-depth evaluations by 75 women motoring journalists from 52 countries across five continents, the Kia EV9 emerged triumphant from a field of 63 contenders. The EV9's latest critical accolade underscores the all-electric SUV’s unparalleled versatility and exceptional ability to meet the diverse needs of consumers globally.

With a seven-seat capacity and innovative design, the Kia EV9 sets new standards in the electric SUV segment, showcasing advanced technology and exceptional performance. Noteworthy features include bidirectional charging and ultra-fast charging capabilities, which set benchmarks for convenience and efficiency.

The judges praised the EV9 as a groundbreaking addition to the electric vehicle market, citing its affordability, user-friendliness, and widespread appeal. Kia's innovation in crafting a large SUV with outstanding aerodynamics and advanced technology, as well the SUV’s family-friendly interior and familiar driving experience, was commended. The versatility and performance of Kia’s flagship model, especially in challenging winter conditions, were highlighted, alongside its spacious interior and robust performance. In addition, Kia was lauded for delivering a future-proof, multi-purpose electric vehicle with exceptional energy efficiency.

This year’s recognition for the EV9 follows the triumph of the Kia Niro last year, which was named the 'World's Best Car for 2023' in the 2023 WWCOTY awards.

The Kia EV9 continues its impressive streak of award wins, which include being named a ‘Top Three in the World’ finalist contender for the 2024 World Car Awards. The SUV also clinched the ‘Family Cars’ category at the Golden Steering Wheel 2023 and was named German Luxury Car of the Year 2024, showcasing the model’s wide spectrum of capabilities.

For more information about the Women's World Car of the Year, please visit the official website: www.womensworldcoty.com.

Kia EV9 selected as a Top Three in the World finalist in twin 2024 World Car Awards categories

-       Kia EV9 named as a Top Three in the World finalist for the World Car of the Year and World Electric Vehicle titles

-       Panel of more than 100 esteemed automotive journalists recognized appeal of Kia’s flagship all-electric SUV

-       World Car Awards winners to be crowned at New York International Auto Show, March 27, 2024

Dubai, United Arab Emirates, February 29, 2024: The 2024 Kia EV9 has been named as a Top Three in the World finalist in two categories for the upcoming 2024 World Car Awards. The selection places the all-electric EV9 as a contender in the final round of judging for the World Car of the Year and World Electric Vehicle titles.

Inaugurated in 2003, the World Car Awards are renowned globally as a benchmark for excellence, celebrating outstanding achievements in the automotive industry. Recognition for the Kia EV9 in this year’s competition comes from a jury of more than 100 accomplished global automotive journalists.

The 2024 Kia EV9, named as a Top Three in the World finalist in the World Car of the Year and World Electric Vehicle categories, is Kia’s first dedicated three-row EV SUV. Embodying bold and modern design, the flagship SUV offers the latest in EV technology as well as exceptional versatility and generous space for all occupants.

A potential double victory for the EV9 this year would mark yet another significant milestone for Kia, following wins at the World Car Awards with the Kia Telluride in 2020 and the Kia EV6 GT in 2023.

The final winners will be announced live at the World Car Awards ceremony during the 2024 New York International Auto Show (NYIAS) on March 27, 2024.

Kia Middle East and Africa unveils 'Platform Beyond Vehicle' business, redefining the future of mobility in the MEA Region

·         Set to be available in the MEA region from 2026, the Platform Beyond Vehicle (PBV) business will combine fit-for-purpose EVs with advanced software technology, going beyond traditional automobiles.

·         An event will be held on February 20 and February 21 at Banyan Tree, Bluewaters Island, Dubai.

Dubai, United Arab Emirates, February 21, 2024: Kia Middle East and Africa announces the forthcoming introduction of its revolutionary ‘Platform Beyond Vehicle’ (PBV) model in the MEA region, scheduled for 2026.

To celebrate the announcement, Kia is hosting an event to introduce the modular vehicles on February 20^th and 21^st, 2024, at Banyan Tree, Bluewaters Island, Dubai. Guests, including media representatives, governmental entities, fleet customers, and business owners from key markets across the region, will be in attendance to witness the unveiling of Kia's latest total mobility solution.

Kia’s PBVs represent the brand’s vision to be a Sustainable Mobility Solutions Provider beyond the traditional concept of automobiles. As such, PBVs are a powerful combination of fit-for-purpose EVs with advanced software technology designed to open the door to new businesses and lifestyles – by reimagining the concept of space thanks to advanced, tailored interiors that provide flexibility and freedom.

The newly established model aims to address the unmet requirements of a diverse customer base within the MEA fleet vehicle segment. It will provide tailored mobility solutions optimized for the region’s specific market and business conditions, helping to overcome challenges related to limited transportation options and one-dimensional product offerings that currently exist.

SooHang Chang, President, Kia Middle East & Africa, commented on the new model: “The introduction of Kia’s PBV to the Middle East and Africa signifies our commitment to pioneering future-forward mobility solutions for fleets across the region. Operating on a customer-centric model, the PBV business is dedicated to delivering freedom and flexibility through modular, customizable vehicles catering to the diverse needs of businesses and individuals alike. Above all, Kia’s aim is to ensure all PBV vehicles are simple to operate and intuitive to engage with, regardless of where, when and how they are used.”

“The debut of this product marks a significant milestone for Kia Middle East and Africa since our brand relaunch in 2021, and we will continue to meet the rapidly evolving needs of the market reiterating our position as the leading sustainability mobility solutions provider in the region,” he added.

Simplifying user journeys: Kia PBVs

Utilizing ‘Easy Swap’ technology to flexibly address the diverse demands of customers, a single vehicle chassis can be utilized to fulfill multiple mobility needs. The PBV can operate as a taxi during the day to a delivery van at night with the integration of a variety of interchangeable upper bodies or life modules. Further customization is possible with the PBVs ‘Dynamic Hybrid’ weldless body structure assembly, which permits adjustments according to the required vehicle purpose.

The brand has plotted three distinct phases that make the Kia PBV roadmap to offer tailored solutions according to customer usage patterns. Phase one will oversee the introduction of Kia PV5, a versatile EV for major domains such as hailing, delivery, and utilities. Phase two will see the completion of the dedicated PBV line-up, with PBVs evolving into AI mobility platforms that interact with users using data, consequently ensuring vehicles are always up to date. Finally, phase three will oversee Kia PBVs evolving into highly customizable, bespoke mobility vehicles that integrate the future mobility ecosystem; this will lead to the nurturing and thriving of an automated environment for driving, advanced air mobility, and more.

Kia PBVs will be available in the MEA region from January 2026. For more information, visit https://worldwide.kia.com/int/pbv-intro.

Kia Middle East and Africa announces the official launch of its all-new Kia K3

·         The all-new K3 is on display within an art space at Hay Jameel, a Jeddah-based art gallery.

·         The all-new Kia K3 is the latest progressive sedan, set to meet the growing demand of customers in the C-sedan segment.

Dubai, United Arab Emirates, February 14, 2024: Kia Middle East and Africa has announced the official launch of the all-new Kia K3 during an event in Jeddah. Following its recent debut at the Riyadh Motor Show 2023, this innovative sedan is set to address the evolving needs of customers in emerging markets across the MEA region.

The launch event captured the attention of visitors with a branded, immersive cinematic set-up within the Hay Jameel art gallery – an atypical venue that demonstrates the brand’s ‘Movement that Inspires’ slogan. Attendees, including local and regional media and fleet companies, had the exclusive opportunity to test drive the all-new Kia K3 in Jeddah, through prominent locations.

With the K3, Kia has tapped into the demands of buyers within the sedan C segment and fleet companies seeking all-rounded functional vehicles that deliver on tech, and design and safety. The car’s interiors ensure advanced connectivity and utmost passenger comfort with its central resolution touchscreen, two-zone touch climate control, rear air vents, among other features. Its exteriors play on a bold and futuristic appearance that maintains a high-tech character for adopting bold lines and shapes, while maintaining the traditional tiger nose grille.

The K3 is also equipped with safety features, providing front and rear end protection, demonstrating Kia’s commitment to safety across all its vehicles by increasing driver awareness.

Ahmed Soudodi, Vice President, Product & Marketing at Kia Middle East & Africa, stated: “It is an exciting time for us in Saudi Arabia as we host Kia’s second regional launch event in the Kingdom, this time in Jeddah for the role model in design, technology, performance and space, setting a benchmark for state-of-the-art vehicles in the C-sedan segment. The all-new Kia K3 boasts sporty exteriors, preserving the traditional tiger nose grille with a futuristic twist, and interiors that seamlessly blend advanced connectivity with maximum passenger comfort. Positioned to be the preferred choice for the ultimate driving experience in emerging markets, the all-new Kia K3 emerges as a new-age sedan.”

Soudodi added: “After having successfully launched the all-new Kia K3 at the Riyadh Motor Show, we are pleased to host the regional launch event at Hay Jameel in the heart of Jeddah which underscores our profound understanding of the importance of the C-sedan segment to customers in Saudi Arabia.”

Hongseok Choi, Chief Designer, Head of Kia Next Design Europe, commented: “I am thrilled to be witnessing the K3 make its mark in the Middle East, embodying Kia's unwavering commitment to innovative design and a progressive driving experience. The all-new K3 represents a shift in the sedan segment, blending bold and futuristic design elements in line with our ‘Opposites United’ design philosophy. Its striking exteriors harmonize with meticulously designed interiors featuring a central resolution touchscreen and two-zone touch climate control, setting a benchmark for comfort and connectivity.”

The all-new Kia K3 is now available at your nearest Kia showroom across the MEA region.

Kia granted Official Match Ball Carrier Program at FIFA Beach Soccer World Cup 2024

Kia takes twin awards for Platform Beyond Vehicle business exhibition at CES 2024

(Dubai, United Arab Emirates) January 30, 2024 – Kia has successfully concluded its participation at the 2024 Consumer Electronics Show (CES) in Las Vegas (January 9-12), where the brand presented its Platform Beyond Vehicle (PBV) future strategy.

Kia received two prestigious awards at CES for its five PBV concept models, and its multi-phase plan to revolutionize the mobility industry while helping to advance Hyundai Motor Group’s ambitions in software-defined everything (SDx), including robotics, Advanced Air Mobility (AAM), and autonomous driving.

Digital Trends hailed Kia’s vision for future mobility with the presentation of a ‘Top Tech of CES 2024’ award, which recognizes the best and most innovative announcements at the show. “Kia has been one of the most influential companies in terms of the transition to EVs. The PBV Concept shows it’s ready to also take a fresh step into a futuristic vision of what vehicles can be,” commented Digital Trends. “Modular and easy-to-build layouts, external informational displays, and the incorporation of accessibility features are all the little touches that make the PBV Concept so interesting.”

The Verge named the Kia Concept PV5 ‘Best car’ at CES 2024. Alongside the Concept PV1 and Concept PV7, Kia presented several different variants, including Basic, Van, High Roof, and Chassis Cab. Thanks to Kia’s ‘Easy Swap’ technology, a range of body modules can be quickly and simply interchanged on the PV5 chassis cab to repurpose the vehicle to suit customers’ needs. The Verge praised the PV5 for its ability to serve as a blank slate for businesses to imprint their own identities on while hailing Kia’s PBV strategy as a potential game-changer.

Kia’s presence at CES 2024 marked a return to the industry-leading Consumer Electronics Show after a five-year absence. The brand’s attendance was part of Hyundai Motor Group’s largest-ever participation at CES, where HMG showcased a comprehensive future vision encompassing the entire group’s business.

This year’s show reached an even greater global audience with a 12 per cent increase in media attention over 2023, with around 150 countries and 4,300 companies participating and a record-breaking attendance of over 130,000 visitors. Artificial Intelligence (AI), alongside sustainable technology, was the core theme permeating CES with Kia and Hyundai leading high-level discussions on these topics.

Automotive brands, including Kia, received substantial attention during CES, highlighting the event as a key platform for mobility technology. This spotlight underscored the global media appeal of Kia’s PBV business strategy, PBV concept models, the Kia Concept EV3 and EV4, as well as the EV6 GT and EV9 production models.

Kia launches Platform Beyond Vehicle business at CES 2024 to go ‘Beyond Mobility’

-     Kia’s Platform Beyond Vehicle (PBV) goes ‘Beyond Mobility’, with adaptability that stands ‘Ready to Answer Every Question’

-     Customized vehicles and solutions will enhance versatility and open up limitless possibilities, catering to both businesses and individuals

-     Five Kia PBV concept models unveiled at CES 2024 – three Concept PV5 derivatives, Concept PV7 and Concept PV1

-     Kia Concept PV5 to enter mass production in 2025

-     PBV platform offers users a blank canvas to redefine how space and mobility can adapt to their needs by providing exceptional flexibility through radical modularity

-     Three-phase PBV road map will transform the mobility landscape, with more models, advanced software and bespoke services to come

-     Concept EV3, Concept EV4 and EV6 GT and EV9 production models showcase an ‘EV Life for Everyone’

Dubai, United Arab Emirates, January 11, 2024 – Kia has revealed its Platform Beyond Vehicle (PBV) future strategy at the 2024 Consumer Electronics Show (CES) in Las Vegas. Kia’s PBV business will initially be based around the introduction of an all-new, modular vehicle, previewed by the Kia Concept PV5.

This future vision was presented alongside a multi-phase plan that will see PBVs revolutionize the mobility industry while helping to advance Hyundai Motor Group’s ambitions in robotics, Advanced Air Mobility (AAM), and autonomous driving.

Kia PBVs are a total mobility solution that combines fit-for-purpose EVs with advanced software solutions based on the Hyundai Motor Group’s software-to-everything, or SDx, strategy. As a Platform Beyond Vehicle, Kia PBVs will open the door to new businesses and lifestyles by redefining the concept of space thanks to advanced, tailored interiors that provide ultimate freedom and flexibility.

“Kia’s PBV business represents our vision of going beyond the traditional concept of automobiles by fulfilling the unmet needs of diverse customers and communities through optimized vehicles and services catering to specific market and business circumstances,” said Ho Sung Song, Kia President and CEO.

“Kia PBVs will be an enabler of business innovation thanks to our customer-centric management system, EV mass production expertise, and the Hyundai Motor Group’s rapidly developing SDx strategy and related future businesses. We are excited to show that we are fully prepared to become the first mover in the global PBV market,” he added.

A vision for future mobility

The launch of Kia’s PBV business will see the brand commit to providing a varied range of customized vehicle types to meet customers’ individual requirements. Determined to overcome all existing restrictive and one-dimensional industry product line-up offerings, Kia believes its new approach to PBVs can help solve the mobility challenges encountered by individuals and organizations with limited transportation options.

Kia’s PBV offering is the embodiment of a genuine customer-centric approach and will be built around a dedicated business system, integrating vehicles, software, and future technologies to deliver added value.

The brand's PBV roadmap, divided into three distinct phases, illustrates how Kia PBVs will be pivotal in realizing the Group’s SDx vision as devices that offer tailored solutions according to customer usage patterns.

Phase one will see the introduction of the Kia PV5, a versatile EV optimized for major domains such as hailing, delivery and utilities that features conversion capability for diverse customer needs. Enhanced data connectivity between vehicles and external data such as route or delivery information will enable convenient operation of multiple vehicles as a software-defined fleet. This emergence of customized business fleets and PBV-specific solutions means less downtime and enhanced cost-effectiveness.

Phase two will see the completion of the dedicated PBV model line-up, and PBVs will evolve into AI-based mobility platforms that use data to interact with users and ensure that the vehicles are always up to date. An integrated PBV solution will provide a customized, seamless experience across devices and software. Meanwhile, new forms of business linked with robotics and other future technologies will emerge.

In phase three, Kia PBVs will evolve into highly customizable, bespoke mobility solutions by integrating with the future mobility ecosystem. This is where Kia PBVs will ultimately become life platforms that turn any inspiration into reality. Connected self-driving vehicles will be managed as part of a single smart city operating system. With the emergence of a hyper-connected world where people, PBVs and social infrastructure are seamlessly linked, we will open the door to completely new lifestyles by creating a robust PBV ecosystem based on the Hyundai Motor Group’s future technologies for autonomous driving, advanced air mobility, robotics, and the energy grid.

Designed to make users’ lives easier

Utilizing ‘Easy Swap’ technology to flexibly address the diverse demands of customers, a single vehicle chassis can be used to fulfil multiple mobility needs. Behind a fixed cab, or ‘driver zone’, a variety of interchangeable upper bodies, or ‘life modules’, can be connected to the base vehicle via a hybrid electromagnetic and mechanical coupling technology, turning the PBV into a taxi during the day, to a delivery van at night, and a personal recreational vehicle on weekends.

Modularization is further made possible thanks to ‘Dynamic Hybrid’ weldless body structure assembly, which enables the length of moveable members to be flexibly adjusted according to vehicle use purpose. Comprised of high-strength tubular steel and engineered polymers, typical parts are reduced by 55 percent with no loss in rigidity. Shipped in standardized, convenient kit form, Dynamic Hybrid technology will allow for the quick and simple in-field transformation of a Kia PV5.

The design of Kia’s PBVs is inspired by robust, simple and clever tools and goes far beyond mere aesthetics. Kia’s primary mission is to ensure that the brand’s PBVs are simple and intuitive to operate and engage with, regardless of where, when or how they are used.

Whether the purpose of the vehicle is to transport people, move goods, or meet logistics or personal mobility needs, each PBV shares a consistent quality of design that reflects its solid, robust nature and projects a dependable and highly capable attitude. There are no unnecessary adornments, with each feature designed to serve a useful function which makes the lives of vehicle users easier, as clearly demonstrated by the concepts unveiled at CES.

A combination of a simple yet robust surface language combined with expressive graphics seamlessly unifies the PV5 models, despite their diverse natures. On each vehicle, large doors open out to reveal an exceptionally accommodating pillarless opening that provides effortless ingress and egress. Inside, the extended wheelbase and electric platform ensure wide, flat open spaces to offer near-endless stowage and usage possibilities. The driver's experience is also enhanced, as the cockpit provides a desk-like surface, and the steering wheel can be folded to serve as a desk lamp, creating an office-like environment.

Sustainability sits at the core of Kia’s PBV design strategy. Extensive use of materials such as bio plastic, Post Consumer Material (PCM) plastic, bio paint, recycled PET fabric, felt and yarns, and bio-PU foam not only limits environmental impact today and tomorrow, but also delivers a unique visual and tactile appeal that leads to the creation of new aesthetic values.

Inspiration becomes reality

While ensuring consistency in design across all vehicles, Kia will create an ecosystem that fosters interaction between PBVs. With extensive modularity — including the ability to share features across all vehicles — PBVs will enhance versatility, opening up limitless possibilities to cater to the needs of both businesses and individuals.

In line with Phase One, various versions of the PV5 will be available, including Basic, Van, High Roof, and Chassis Cab versions. In the future, Kia also plans to introduce a Robotaxi model developed with Motional (a joint venture between HMG and Aptiv), which aims to provide a revolutionary autonomous hailing experience for passengers.

During Phase Two, symbiosis of the PBV ecosystem will be complimented by two further models, the ‘PV7’ and ‘PV1’, utilizing cabinet and frame systems to enhance interaction and connectivity among vehicles based on the modular concept.

1)    PV7 — The largest product in the line-up, defined by more interior space, greater driving range, and enhanced functionalities.

2)    PV1 — The smallest product in the line-up, PV1 is optimized for agile and short-distance logistics transportation, using driving modules to minimize turning radius even in narrow spaces.

3)    PBV modularity — An integrated rail system on the vehicle's ceiling, floor, and side panels, as well as on the exterior, enables effortless customization of the vehicle to meet individual customer needs. This system enables seamless transfer of goods and items between vehicles, using cabinets and frames. The 'rails' within this ecosystem simplify the movement of items between vehicles, while the modular design of the 'tiles' and functional accessories, such as speakers and shelves, offer limitless flexibility for a wide range of scenarios.

“Kia PBVs will initiate a new era of seamless everyday business and lifestyle solutions. We hope to make our customers’ lives easier and better, whether they’re stationary or on the move, offering exceptional flexibility and customization through radical modularization,” said Karim Habib, Executive Vice President and Head of Kia Global Design.

“Untethered to any fixed place, and unbounded by the traditional restrictions of space, Kia PBVs offer users a blank canvas to reimagine their lifestyles and workstyles,” he added.

‘Ready to answer every question’

To take full advantage of the opportunities enabled by PBVs, Kia will launch a dedicated business system, encapsulating every aspect of the process, from the product line-up to integration of software solutions, and global partnerships.

The product line-up outlined above will be augmented by the introduction of a customer participation-based development process, utilizing customer input and feedback to create more tailored, mission-specific solutions.

Kia is taking significant steps to meet the diverse demands of customers by constructing a PBV-dedicated EVO plant in Autoland Hwaseong, Korea. This factory will implement a hybrid production approach, combining conveyor and cell-based methods. Through collaboration with global conversion partners, Kia will be able to offer conversion models for various PBV line-ups, catering to different customer preferences. The factory is set to become operational in 2025 and will have an annual capacity of 150,000 units.

The brand’s solutions for In-Vehicle Infotainment (IVI), Fleet Management Systems (FMS), and charging will leverage vehicle software-based data and AI technologies, further enabling customer-centric solutions, predictive maintenance suggestions to minimize downtime, and charging programs tailored to the customer's business operating environment.

Kia's PBV IVI solution aims to enhance daily life by recognizing user preferences in real-time and providing relevant contextual data. It offers access to the Kia PBV App Market and third-party apps, ensuring customers have the latest information and entertainment content on the go. By connecting with business-specific apps previously limited to mobile devices, it improves service convenience and information reliability, providing a holistic user experience across different hardware form factors.

The fleet management solution for Kia PBVs allows customers to efficiently oversee multiple vehicles. It provides insights on sales, inventory, and deliveries, benefiting mobility and logistics businesses. Features include inventory monitoring, temperature control, and intelligent route planning for efficiency. The solution streamlines fleet management with real-time data and AI integration for predictive maintenance and optimal operational efficiency.

Kia's EV charging solution optimizes charging schedules for maximum efficiency. It considers battery charge levels, routes, schedules, and breaks. Additionally, Kia aims to provide a total energy solution by utilizing advanced charging infrastructure, allowing high-density energy batteries to power mobile devices and emergency equipment. This is made possible through innovations like Vehicle-to-Everything (V2X) technology.

This integration of IVI, FMS, and charging systems will be delivered via unified software, enabling packaged solutions adaptable to various business environments. Kia has established partnerships with companies like Uber, Coupang, CJ Logistics, Kakao Mobility, and Dubai Taxi Corporation to further enhance its PBV-dedicated business system.

“The Kia PBV business is the pinnacle of our customer-centric business approach. With the aim of developing PBVs and solutions tailored to their business environments, we are confident that these strong partnerships will be a driving force on the road to becoming a sustainable mobility solutions provider,” said Pierre-Martin Bos, Vice President and BDM Director of Kia PBV Business Division.

Future business and affiliate partnerships will serve to strengthen the integration of robotics, AAM, and autonomous driving to ultimately complete a PBV mobility solution within smart city environments.

1)    Robotics — Kia is leveraging robotics, including Boston Dynamics' Stretch and Spot robots, to enhance logistics automation and round-the-clock quality control at their smart factories. These efforts aim to uncover new business opportunities through collaborations and drive innovation.

2)    AAM — Kia is collaborating with Hyundai Motor Group affiliate Supernal, to expedite the development of smart cities by introducing multi-modal services and mobility hub businesses based on advanced air mobility.

3)    Autonomous driving — together with Motional, the Group will expand beyond personal autonomous driving technology into the business phase. This is already underway with plans for the development of a software based PV5 Robotaxi. This collaboration aims to combine Kia's competitive strengths with Motional's advanced Level 4 autonomous driving technology to expand global business opportunities.

As such, Hyundai Motor Group's software capabilities transcend beyond vehicles and extend to various areas of mobility, such as robotics, aircraft, and autonomous driving, aiming to enable operation, control, and management, fostering an era of hyper-connectedness between people and things.

Going ‘beyond mobility’, sustainably

By enabling unprecedented levels of flexibility, Kia’s PBV models will redefine how customers can live their lives. Boundary-pushing design will create new vehicle interiors for a better future and will expand to both mobile and stationary spaces, enhancing daily life, work, and leisure.

Since the brand’s relaunch in 2021, Kia has embarked on a journey to adapt effectively to the rapidly changing market through its Plan S strategy. With award-winning models including the EV6 and EV9 having helped to successfully establish the company as a leader in the design and manufacture of EVs, Kia aims to solidify its position as a top-tier sustainable mobility solutions provider by 2030 through the launch of subsequent vehicles, such as the EV3, and EV4. In pursuit of achieving its vision and meeting diverse customer needs, Kia’s brand relaunch has led additionally to a transition towards a sustainable customer-centric management system.

During the course of this transformation, Kia has achieved a number of significant sustainability goals on its roadmap to becoming a sustainable mobility solutions provider, including the implementation of 10 must-have sustainability items to be applied to all new Kia lines to achieve sustainability at scale.

Kia’s PBV strategy further facilitates the brand’s climate objectives by allowing PBVs to distribute responsibly generated hydrogen and electricity directly to infrastructure. This not only reduces the environmental impact associated with traditional power plants and fossil fuels but also ensures a cost-effective and reliable supply of electricity throughout the city.

Leading the way

Kia’s presence at CES 2024 marks a return to the industry-leading Consumer Electronics Show after a five-year absence.

The brand will be presenting two exhibitions at the event. Located in the LVCC West Hall, Kia’s PBV exhibition is based on the theme ‘Place of Inspiration’. The exhibition showcases the diverse ways in which PBVs can inspire and shape individuals' lives through a range of lifestyle and experience displays and features five PBV concept vehicles, including three variations of the Concept PV5, as well as the Concept PV7 and Concept PV1.

The four display areas take the form of visual representations of a park, city, home and factory bathed in four visually distinctive colors. Together, the displays highlight the multiple applications and benefits of Kia’s PBV technology in addition to showcasing Kia's brand values and ‘Opposites United’ design philosophy.

Kia’s second exhibition is located in the CES Central Plaza, under the theme of ‘All-set EV Life for Everyone.’ Featuring a futuristic Kia connected home, the display showcases the Kia Concept EV3, Concept EV4 and the EV6 and EV9 production models, in addition to an exciting EV9 driving technology simulation, a 10 must-have sustainable items exhibition, and Vehicle-to-Home (V2H) power supply and Vehicle-to-Load (V2L) camping demonstrations in real life scenarios.

Hyundai Motor Group Executive Chair Euisun Chung Outlines ‘Sustainable Growth through Consistent Change’ in New Year’s Message

KIA National skill contest 2023

Bin Hindi Motors - Kia Bahrain technicians have recorded their best ever results at the Kia National Skill Contest 2023.

The Kia National Skill Contest Finals took place in Bin Hindi Motors – Kia Service Center at Salmabad on Friday 22^nd December 2023, promoting technical excellence and encouraging healthy competition among colleagues.

The winners were awarded by Mr. Ahmed Bin Hindi , CEO and Vice Chairman in presence of Mr. Gurdeep Multani, Chief Automotive Officer.

KIA National skill contest 2023

Bin Hindi Motors - Kia Bahrain technicians have recorded their best ever results at the Kia National Skill Contest 2023.

The Kia National Skill Contest Finals took place in Bin Hindi Motors – Kia Service Center at Salmabad on Friday 22^nd December 2023, promoting technical excellence and encouraging healthy competition among colleagues.

The winners were awarded by Mr. Ahmed Bin Hindi , CEO and Vice Chairman in presence of Mr. Gurdeep Multani, Chief Automotive Officer.

Kia to Announce Future PBV Vision and Model Lineup at CES 2024

Dubai, United Arab Emirates, December 18, 2023: Kia has announced it will redefine the term PBV as ‘Platform Beyond Vehicle’ and officially launch its global PBV business at CES 2024 in Las Vegas, USA. The brand is set to introduce its future PBV product lineup and business vision, along with physically showcasing several PBV concept models. Kia PBV is a total mobility solution combining fit-for-purpose EVs with advanced software solutions that will open the door to new businesses and lifestyles.

Marking its first return to the CES in five years, a series of keynote speakers will expand on the brand’s future PBV business strategies and vision for the future, including dedicated hardware such as Easy Swap and Dynamic Hybrid modularization technologies, digital solutions developed under the Hyundai Motor Group’s advanced software capabilities, and plans for global partnership integration. Kia will also operate an indoor PBV exhibition in the LVCC West Hall and an outdoor EV exhibition in the LVCC Central Plaza between January 9 - 12.

The Kia PBV exhibition will feature five concept models, including its first PBV scheduled for mass production starting in 2025, a range of Kia-exclusive PBV technology, and a PBV-dedicated presentation and demonstration highlighting the company’s software-defined vehicle strategy and plans for partnership integration.

The brand’s EV exhibition will introduce Kia’s vision of ‘EVs for All’ by displaying the EV3 and EV4 concept cars alongside the EV9 and EV6 GT, while showcasing the numerous lifestyle benefits customers can enjoy from Kia’s rapidly expanding EV lineup.

Kia’s CES 2024 press conference will be held at Mandalay Bay at 3pm (PST) on Monday, January 8 and will be livestreamed on worldwide.kia.com.

Kia EV9 shortlisted for 2024 Car of the Year

Dubai, United Arab Emirates, December 11, 2023: The Kia EV9 has been shortlisted for the final round of the 2024 Car of the Year (COTY) in Europe award. The all-electric SUV was provisionally listed among 28 new models launched this year and has now been selected by the 59 COTY jurors from 22 countries for the seven-strong shortlist. The overall COTY winner will be announced on Monday, February 26^th at the Geneva International Motor Show. 

Like the multiple award-winning electric crossover, the Kia EV6, the all-electric Kia EV9 is based on the dedicated E-GMP platform. One of the first seven-seater electric vehicles on the market, the EV9 offers a spacious interior with lounge-like comfort. In terms of range, the EV9 is the perfect companion for family trips, as it can cover up to 563km on one battery charge. Thanks to 800V technology, the 99.8-kWh battery receives 249km of battery range in 15 minutes, offering exceptional efficiency for its class.  

Jason Jeong, President at Kia Europe, commented: “Today we are proud of making it, for a third consecutive time, onto the shortlist of the Car of the Year in Europe award with the Kia EV9. The Kia EV9 follows in the footsteps of the award winning EV6, the 2022 Car of the Year, proving our ambition to establish ourselves as a leading EV brand in the European market.” 

Kia Unveils its All-New K3 for the first time in the Middle East at Riyadh Motor Show 2023

Dubai, United Arab Emirates, December 6, 2023: Kia Middle East and Africa has announced the 
official launch of its all-new model, the Kia K3, at the Riyadh Motor Show in Saudi Arabia. 
Alongside this unveiling, Kia as a sustainable mobility solutions provider will be showcasing seven of 
its most impressive vehicles for the public which are EV6, EV9, K8 HEV, K5 HEV, Seltos, Sportage, 
between December 5 to 9, 2023.   
 
The Riyadh Motor Show serves as a platform for Kia to showcase its automotive innovation, 
emphasized through its ‘Movement that Inspires’ commitment. With all eyes on the K3, Kia is set to 
make a remarkable entry into the C-Sedan segment, raising the bar setting new standards in design, 
technology, performance and space. 
 
Enhanced safety features 
 
The all-new K3 is equipped with cutting-edge Advanced Driver Assistance Systems (ADAS), 
exemplifying Kia's dedication to safety.  
 
The suite includes Forward Collision-Avoidance Assist (FCA), providing an extra layer of protection 
against potential frontal collisions, Blind-Spot Collision-Avoidance Assist (BCA) to help detect and 
monitor approaching vehicles in the driver’s blind spot area, Safe Exit Warning (SEW) for added 
safety during vehicle egress, High Beam Assist (HBA) to optimize visibility, and the Rear-View 
Monitor (RVM) for heightened awareness of surroundings.  
 
Additionally, the Forward/Reverse Parking Distance Warning feature ensures precision and safety.  
 
Interiors that meet design, comfort, and technology needs 
 
The all-new Kia K3 is a masterful combination of modernity, pleasure, and comfort. Blending 
smoothness with functionality, the vehicle is a step ahead of its class automotive market with a 
panoramic infotainment screen that connects the digital cluster to the infotainment screen, a newly 
designed steering wheel, and a modern dashboard.  
 
 
Ensuring advanced connectivity even in a subcompact vehicle, Kia’s K3 offers a central high-
resolution touchscreen of up to 10.25” with Apple CarPlay and Android Auto capabilities, with 
Bluetooth capabilities of simultaneously pairing two devices.  
 
Moreover, the K3 ensures utmost passenger comfort with a two-zone touch automatic climate control, 
digital instrument cluster, rear air vents and ambient lighting offering can be customized from 64 
different colors.  
 
Advanced exteriors with a bold and futuristic appearance 
 
Contrary to ordinary design opted by most vehicles in the C-sedan segment, the K3 embodies Kia’s 
new design philosophy “Opposites United” and one of its five pillars, “Power to progress.” The K3 
has given it a high-tech character with its aggressive and powerful design. The K3’s exteriors stand 
out for adopting bold lines, unique shapes, distinctive colours and extraordinary textures. With a 
fastback-style silhouette, aggressive front end, sharp design cues, and a distinctive LED DRL light 
pattern, the K3 brings technology and nature together for a stunning look on the roads or wherever 
parked. 
 
The vehicle’s front continues to maintain the traditional Tiger Nose grille with a slightly more 
purposeful look. Its fastback-style roof drop lends a form of sophistication while sporting a thin line 
of LED lighting, thus standing out for its signature Kia design that connects the taillights.  
 
Ahmed Soudodi, Vice President of Product and Marketing at Kia Middle East and Africa, 
stated about the Kia K3 at the show: “The unveiling of the Kia K3 at this prestigious event 
symbolizes our commitment to being an active participant in shaping the future of mobility within the 
region, aligning seamlessly with the transformative goals set forth by Saudi Arabia. The Riyadh 
Motor Show takes on added significance in line with Saudi Arabia's ambitious 2030 Vision. As the 
country actively pursues economic diversification and a transition toward a more sustainable and 
technologically advanced future, events like these become crucial showcases for the automotive 
industry.” 
 
Soudodi added: “It is therefore a timely opportunity for us to debut our latest model, the Kia K3 – a 
new addition which delivers promptly on innovation, comfort, efficient use of space, and industry-
leading design led by our ‘Opposites United’ design philosophy – a prompt reflection of our attitude 
towards evolution and change. Through the K3, we are committed to further enhancing the emotional 
appeal for customers in the C-sedan vehicle market – showcasing that entry-level vehicles have the 
capability to deliver a gratifying experience comparable to that of higher-category vehicles.” 
 
The all-new Kia K3 will be available in the MENA region. For more information on the Riyadh 

KIA EV9 NAMED ‘FAMILY CAR OF THE YEAR’ AT 2023 TOPGEAR.COM AWARDS

Naseej BSC (c) signs MoU with Bin Hindi Motors

Wednesday, 15 November 2023:

Sakhir, Kingdom of Bahrain: - Naseej BSC (c) announced the signing of a Memorandum of Understanding (MoU) with Bin Hindi Motors – the sole distributors of KIA in Bahrain to support the Electric Vehicle charging stations at Naseej’s latest residential project located in Arad. The new project, “Nasayim Arad” is featured as Naseej’s latest residential offering, featuring the delivery of Smart-Enabled homes to the affordable housing market.  
The MoU signing ceremony took place during the first day of the Cityscape Exhibition, at Naseej's stand between Mr. Amin Al Arrayed, Chief Executive Officer of Naseej, and Mr. Ahmed Bin Hindi, Vice Chairman & CEO of A. A. Bin Hindi and in the presence of representatives from both companies, as well as the attendance of officials from Smart Way Consulting, Naseej's advisor for the development of smart cities and communities.

With this partnership, which is considered the first of its kind between a real estate developer and an automobile provider to support the new homes with EV charging stations within the garage spaces of these homes. The new Nasayim Villa project is set to equip these units with electric charging technology for electric vehicles, thus blending affordable modern housing with the latest advanced technology in the field of low-cost electric vehicles.

With its participation at Cityscape Bahrain, Naseej has showcased an “Experience Zone” within its promotional stand located in Hall 9 at the Bahrain Exhibition World. The area has been set up to showcase the latest technologies which will be included in these Villas and also allowing potential homeowners with the opportunity to experience the concept of the Smart Homes with the new Nasayim Villas. The experience zone showcases the latest technologies that are built into the homes as well as the EV charging stations.  

On the occasion of the signing of the MoU between the two companies, Mr. Amin Al Arrayed, Chief Executive Officer of Naseej BSC, said: "We are pleased to sign this unique agreement with our new partner Bin Hindi Motors, the sole distributors of Korea's KIA Corp, which is a pioneer in the automotive field in the Gulf and the wider region. This partnership will certainly contribute to serving the development goals and our ambitious strategy in building sustainable communities in the Kingdom, as well as being a market mover in making these smart-enabled villas available within the affordable housing sector."

Mr. Al Arrayed added: "Our main objective is to serve the current and future needs of our customers. We have a clear vision to build the Nasayim Arad homes today that are future ready. We believe in the importance of harnessing advanced technology in these homes and making them ready and provisioned for future enhancements like adding elevators, solar panels and electric charging stations within the homes. We aim to deliver these homes as Smart Villas that serve the homeowners for years to come, eliminating additional financial expenses and construction renovation to incorporate additional requirements that are needed to serve the requirements of the homeowner." 

Mr. Ahmed Bin Hindi, Vice Chairman & CEO of A. A. Bin Hindi, said: "We are delighted to sign the MoU with Naseej BSC c as one of the leading real estate development companies in the Kingdom, which proves day after day the excellence of their projects and their vision to develop sustainable communities in the Kingdom of Bahrain. With our joint collaboration, we will work on preparing these homes to include built-in charging stations for EV vehicles. We look forward to a successful partnership with Naseej in supporting them to deliver these unique features with its villas within the Nasayim Project.”
Mr. Bin Hindi added: "We expect to receive the new generation of electric vehicles in 2024 from KIA with the all new EV9 KIA line, which will be the affordable Electric Vehicle care, which is good news for companies and individuals in providing the opportunity to purchase electric vehicles at an affordable price. We at Bin Hindi Motors look forward to receiving this new batch of vehicles soon, which we expect to be very popular. These vehicles will be unique in their energy-saving features and reduced emissions to the environment, and we want to meet customer requirements while observing sound environmental practices."
Under the signed MoU, both teams will work closely to equip these homes with all cutting-edge technologies to make them sustainable, practical, and efficient. Naseej and Bin Hindi Motors collaborated to create a pilot area at Naseej's pavilion at Cityscape Bahrain to allow potential customers to experience the features of Nasayim Arad homes on the ground and give them a clear idea of how these smart homes deliver and operate for electric chargers in the home.

Naseej will work with Bin Hindi Motors to prepare the villas for sale in 2024, and those wishing to view them can visit Naseej's stand at Cityscape Bahrain from 14-16 November at the Bahrain International Exhibition World from 12noon to 10pm. Naseej's team will be present at the stand to showcase smart homes through the "Nasayim Arad Experience Zone” where visitors can experience the latest features. For more information, customers can call +973 16 51 11 11 or visit the website www.naseej.bh

Sh.NASSER CYCLING EVENT

Bin Hindi Motors is a Proud Sponsor of The third Nasser Bin Hamad Cycling Tour for Amateurs, which kicked off on Wednesday November

1st, 2023, under the patronage of His Highness Shaikh Nasser bin Hamad Al Khalifa, His Majesty the King’s Representative for Humanitarian Work and Youth Affairs.

The tour sought to achieve several goals in its third edition, such as promoting the culture of cycling in the community and highlighting the positive impact of this sport on public health, in addition to expanding the base of national amateur cyclists and discovering new talents, and shedding light on the Kingdom’s beauty and iconic landmarks.

KIA EV9 stand was on display showcasing the stunning features of this stunning electrical car. As well as the KIA Military Vehicle was displayed.  

Mobis Parts training in Dubai

Mr.Clifford Sequeria , Spare Parts Supervisor from Bin Hindi Motors, attended the Mobis Parts training in Dubai from 17^th – 19^th October.

His team secured 2nd place in the Ice-breaker and Case study sessions. Here's a snapshot of Mr. Clifford's group photo and graduation certificate.

2023 Korean National Day Reception 31st October

Bin Hind Motors, the exclusive distributor of KIA, joined the Reception of The National Foundation Day of the Republic of Korea which was hosted By the Korean Ambassador , His Excellency Mr.HeonSang Koo at the Diplomat Radisson Blu. 

KIA EV9 stand was on display showcasing the stunning features of this stunning electrical car.

The senior management of Bin Hindi Motors also extended their best wishes to His Excellency the Korean Ambassador at the Reception.

Kia EV6 GT Named Amongst TIME Best Inventions of 2023

·         All-electric Kia EV6 GT recognized within the Transportation category by TIME editors

·         Kia EV6 GT combines long-range capability, spacious interior, and sophisticated design with 576 HP for thrilling 3.4-second 0-60 MPH1 acceleration time

Dubai, United Arab Emirates, November 6, 2023: Today, the Kia EV6 GT was recognized amongst the TIME Best Inventions of 2023 within the Transportation category. The annual list, which has been compiled for over two decades, features 200 extraordinary innovations, including new products and ideas, that TIME editors have identified as “changing our lives.”  

“The EV6 GT defied expectations by combining Kia’s ‘Opposites United’ design philosophy and focus on sustainable mobility with supercar power and performance,” said Steven Center, COO & EVP, Kia America. “Building on the momentum from Kia America being the only automotive company in the U.S. named in the 2023 TIME100 List of Most Influential Companies, we are honored by this latest recognition for the most powerful Kia production vehicle ever.” 

To compile the list, nominations are collected from TIME’s editors and correspondents around the world, and through an online application process, paying special attention to growing fields such as AI, green energy, and sustainability. The editors then evaluate each contender on a number of key factors, including originality, efficacy, ambition, and impact. 

“The result is a list of 200 groundbreaking inventions (and 50 special mention inventions) including the world's most powerful supercomputer, a game-changing entertainment venue, and a new shape—that are changing how we live, work, play, and think about what’s possible,” said the TIME editors. 

Earlier this year, the Kia EV6 GT won the coveted 2023 World Performance Car award. With 576 HP, a 3.4-second 0-60 MPH acceleration time and a top speed of 161 MPH[i], the all-electric EV6 GT’s long-range capability, spacious interior, and sophisticated design saw it beat stiff competition from more traditional petrol-powered sports cars. 

See the full list of 2023 TIME Best Inventions at time.com/best-inventions-2023. 

Kia launches upgraded Seltos SUV in Jordan

·         Now bigger, bolder, and muscular compared to its predecessor, the reinvented Seltos will be available across the MENA region.

·         Kia’s new Seltos promises customers elevated performance, high-tech design, and advanced safety features.

Dubai, United Arab Emirates, October 19, 2023: Kia Middle East and Africa has launched its latest redesigned Kia Seltos in Jordan. A bigger and bolder iteration of its predecessor, the reimagined five-seater compact SUV will be available across all markets in the MENA region from October 2023.

The highly anticipated launch event and test drive left attendees impressed with the new Kia Seltos’ unique combination of enhanced performance, bold new design and ergonomic safety features, a premium choice for power and supreme comfort. A reinvention of the highly regarded Seltos, the latest model sports an exciting range of innovative features and benefits that deliver an enhanced driving experience.

Yaser Shabsogh, Vice President, Commercial Operations, Regional HQ, Middle East & Africa, Kia commented: “With the launch of the latest Kia Seltos, our customers in the MENA region can now experience upgraded performance, enhanced comfort, and drive confidently with advanced safety features. Our initial Kia Seltos launch in 2019 gained much popularity for its seamless and convenient driving experience; now, with the reinvented version, each element of the vehicle is bigger, better and bolder for an enjoyable, tech-savvy retreat. At Kia, we’re always working to pioneer new vehicles alongside refining our existing high-tech lineup. This allows us to stay committed to our global vision of bringing enthralling innovative experiences beyond our customers’ expectations.”

Ahmed Soudodi, Vice President, Product & Marketing, Regional HQ, Middle East & Africa, Kia added: “At Kia, our unwavering commitment to innovation and excellence drives us to continually enhance the automotive experience for our valued customers. The new Kia Seltos stands as a testament to this commitment, redefining the SUV landscape in the MENA region. With its robust exterior design exuding strength and a spacious, comfortable interior, the Seltos delivers a superior driving journey. Our dedication to delivering performance, excellence, and innovation will only continue from here, providing our customers with an unparalleled driving experience.”

Futuristic and hypermodern design

The new Kia Seltos is designed to impress with its futuristic and sporty appearance. Its front and rear end headlights feature signature star-maps that add a hypermodern look to the Seltos when lit, as well as a front fog lamp. The new Kia Seltos boasts two brand new exterior hues including Pewter Olive, and Pluton Blue — in addition to the already existing Clear White, Sparkling Silver, Aurora Black Pearl, Vivid Red, Snow White Pearl, and Gravity Gray.

The interior’s new panoramic display presents high-tech imaging and design with a 10.25-inch cluster and 10.25-inch audio, video, and navigation - AVN display. The model also boasts a high-tech integrated controller where air conditioning and infotainment features can be easily navigated. The new Kia Seltos makes significant advancements in its design and features compared to its predecessor.

Notably, the previous Seltos had a single tilt sunroof, whereas the new model boasts a panoramic sunroof, providing an expansive view and enhancing the overall driving experience. The panoramic sunroof can slide open or close within a single touch for safety when driving. Passengers can also control their comfort with five-degree recline rear seats.

For a more comfortable driving experience, if the driver prefers a different temperature setting from the passengers, the new Kia Seltos' Dual Auto Climate Control proves invaluable as it seamlessly allows for separate temperature adjustments.

Twice the safety

The latest Kia Seltos is re-engineered to provide maximum safety through the integration of ADAS (Advanced Driver Assist Systems) to ensure maximum safety on the road including: Forward Collision Avoidance Assist (FCA), Lane Keeping Assist (LKA), Lane Following Assist (LFA), and Smart Cruise Control (SCC). These systems actively monitor the road and provide alerts to the driver to prevent potential collisions, enhancing overall road safety.

In addition, the new Kia Seltos is equipped with an electric parking brake, a significant improvement compared to the previous Seltos’ manual brake. The electric brake aids by stopping the car to a stationary position, assisting with emergency braking, as well as assisting with seamless parking.

Kia’s new Seltos will be available in the MENA region from October 2023 across Kia showrooms.

Partnership with LBCC & Cafeina Agency for the month of October ( Breast Cancer Awareness Month)

Bin Hindi Motors, the official dealer of Kia Motors in Bahrain, and Enaya Professional Car Care Center (EPCC), a subsidiary of Bin Hindi Car Care, announced a unique initiative to raise awareness about breast cancer, in celebration of Breast Cancer Awareness Month in October. This initiative is being carried out in collaboration with the London Breast Care Centre (LBCC) and the marketing agency Cafeina.

The aim of this initiative is to increase awareness about breast cancer, which leads to the death of many women around the world, and to educate people about the symptoms of the disease and early diagnosis methods. As part of this campaign, Bin Hindi Motors has wrapped a Kia Sorento car in pink color at EPCC and will be driving it on the roads of Bahrain throughout the month of October to raise awareness about the disease. A QR sticker has been placed on the car to be scanned electronically by the public interested in experiencing driving a Kia car.

Customers who test drive any Kia car will receive a free voucher for a breast examination at the LBCC during the month of October 2023. Dr. Sara AlRifi, a general consultant in breast cancer surgery at LBCC, will drive the car for several days as part of this initiative, followed by several prominent women in various fields, such as social media influencers, writers, actresses, and others.

Kia announces its participation at the 2023 Geneva International Motor Show

·         A press conference will be held to unveil the all-new Kia EV9 and Kia EV6 all-electric models at the show, showcasing the brand’s vision to become a sustainable mobility solutions provider.

·         Kia will display a total of nine vehicles at the show, including its hybrid models the K8, K5, and Sorento, in addition to the Telluride and Sportage.

Dubai, United Arab Emirates, October 4, 2023: Kia Middle East & Africa is thrilled to announce its participation at the Geneva International Motor Show, which will take place at the Doha Exhibition & Convention Centre in Doha, Qatar, from October 5 to October 14, 2023. The sustainable mobility solutions brand is set to showcase its latest vehicle-line up in a dedicated 1,372 sqm booth spanning across two levels. This immersive display will feature the Telluride and Sportage, the hybrid models including the K8 HEV, K5 HEV and Sorento HEV, and the highly anticipated EV models – EV6, EV9 and the concept EV5.

Kia will be hosting a press conference at the show on October 6, attended by regional media, VIP customers, and industry experts to unveil its all-electric models: EV9, EV6 and concept EV5, marking a historic milestone for the brand as the first dedicated EVs to be introduced in the Middle East. This significant introduction underscores Kia's positioning as a premium and aspirational EV brand in the region, aligning with Kia's vision to become a 'Sustainable Mobility Solutions Provider.'

Kia's booth at the Geneva International Motor Show, designed using natural plants, promises an immersive experience for visitors featuring reflective surfaces that create four distinct sensory visual environments – Light, Air, Earth, and Water.

SooHang Chang, President, Kia Middle East & Africa, commented: “Participating in the Geneva International Motor Show in Doha is yet another remarkable achievement for us at Kia, signifying our growth and expansion within the Middle East. As one of the top five brands in the region, our current and latest vehicle lineup showcased at the Kia booth during the motor show represents our future vision of becoming a ‘Sustainable Mobility Solutions Provider.’ This includes our EV lineup including EV9, EV6 and concept EV5. Kia's commitment to sustainability goes beyond electric vehicles, we are also proud to introduce our 10 must-have sustainable items, a significant aspect of our overarching Design Sustainability Strategy. These materials, meticulously integrated into the Kia EV9, exemplify our vision for a greener and more environmentally responsible future. We remain committed to developing futuristic, innovative, and sustainable ways of transportation and hope to inspire our customers and ourselves in creating a carbon-neutral reality."

For more information on the Geneva International Motor Show and Kia’s participation, please visit: https://youtube.com/live/OzIJSW_Rzq0?feature=share.

Hyundai Motor Group to Donate USD 1.1 Million for Moroccan Earthquake and Libya Flood Recovery

·         Hyundai Motor Group (the Group) donations will be delivered to the International Federation of Red Cross and Red Crescent Societies (IFRC) through the Korean Red Cross

·         The Group also plans to provide emergency relief necessities, discounts on damaged vehicle parts, and free inspections

Dubai, United Arab Emirates, September 17, 2023: Hyundai Motor Group (the Group) has announced a USD 1.1 million contribution to aid Morocco and Libya in their recovery efforts following severe earthquakes and floods.

The donations come from the four affiliates of Hyundai Motor Group (Hyundai Motor Company, Kia, Hyundai Engineering & Construction, and Hyundai Engineering). These funds -- USD 500,000 for Morocco and USD 600,000 for Libya – will be channeled to the International Federation of Red Cross and Red Crescent Societies (IFRC) through the Korean Red Cross.

In addition to the financial contribution, Hyundai Motor Company Middle East and Africa Headquarters, in cooperation with its Moroccan distributor, is providing transportation for government-led initiatives for school supplies, provision of psychotherapists, and blood donations. Furthermore, they are offering discounts on damaged vehicle parts and free inspections.

In cooperation with its Moroccan distributor, Kia Middle East and Africa FZE will also donate ambulance vehicles to the Moroccan government and offer support vehicles for local NGOs.

Hyundai Motor’s Libyan distributors have so far supported 30 truckloads of relief supplies, such as food and blankets, while Hyundai Motor Company Middle East and Africa Headquarters has initiated a special program to provide discounts on parts and free inspection of damaged vehicles.

Kia's Libyan distributor also plans to deliver daily necessities such as water, food, and medicine to the affected areas and carry out relief activity including the provision of temporary shelters. Furthermore, Kia Middle East and Africa FZE plans to provide free vehicle maintenance services in Libya.

Hyundai Motor Group has provided donations and daily necessities to several previous major international disasters, including the earthquake in Türkiye in 2023, Hurricane Ian in the U.S. in 2022, the devastating earthquake and tsunami in Indonesia in 2018, and heavy rains in Peru/Colombia in 2017.

Kia’s Green Light Project to Deliver Life-Enhancing Skills to Communities in Zimbabwe and Mozambique

•  
•   - Kia announces the Republic of Zimbabwe and Mozambique as the latest locations for its global Green Light Project (GLP)
•  
•   - GLP to boost agricultural productivity and mining safety in Zimbabwe, while supporting musical education in Mozambique
•  
•   - This year, GLP launched three new initiatives and celebrated ten years of support for a total of 15 sites in 11 different countries

(Dubai, United Arab Emirates) August 24, 2023 – Kia Corporation has reached the latest milestones in its Green Light Project (GLP), with the 14th location in Zimbabwe to enhance agricultural productivity and mining safety, and the 15th location in Mozambique to support musical education.

The company celebrated the new additions with ceremonies to mark the completion of the first agricultural and mining hub in Zimbabwe on August 16th, in the presence of Zimbabwe’s First Lady Auxillia Mnangagwa, and the inauguration of the first GLP music education center in Mozambique on August 22nd. 

“We are delighted to introduce our newest GLP initiatives in Zimbabwe and Mozambique, aiming to invigorate local communities across various areas for an improved quality of life,” said Duk Hyun Lee, Head of Sustainability Management Group at Kia. “Through our resolute dedication to GLP, Kia will persist in tackling a spectrum of global challenges while empowering future generations with self-reliance.”

Agriculture and mining are crucial sectors in Zimbabwe, playing a significant role in the nation’s GDP and employing the majority of the workforce. Kia’s two-year infrastructure development initiative will run until the end of 2025 to equip locals with mining and agricultural abilities that can improve their economic prospects in a safer working environment.

Kia is focusing on establishing critical economic infrastructure in 18 vulnerable regions in collaboration with World Vision and Korea Food for the Hungry International. This includes the installation of solar-powered wells and greenhouses, as well as the supply of commercial vehicles and mining equipment to improve these communities’ agricultural and mining structures.

In parallel, Kia is also extending its GLP operation to boost musical education in Mozambique’s Maputo region. This collaboration with World Vision, scheduled for four years starting in 2023, seeks to enrich local music culture and bridge cultural divides.

The initiative includes establishing music education centers, facilitating school transportation, and offering vocational training to expand employment opportunities. Collaborating with the local art organization, they plan to establish a strong local network and regularly organize music performances to boost the vitality of the regional music and arts scene.

Since 2012, Kia has achieved significant GLP milestones in 15 locations across 11 countries in Africa, Asia, and Europe. This year celebrates Kia's ten-year dedication and the successful transfer of GLP healthcare center management in Ghana to local authorities. Furthermore, Kia has initiated new GLP initiatives in Albania, Zimbabwe, and Mozambique, underscoring the company’s commitment to impactful endeavors.

Guided by the core pillars of social contribution – environment, mobility, and challenge – Kia’s unwavering commitment spans various domains. The GLP underscores commitment to the ‘challenge’ area, while the company is also deeply involved in marine protection through collaboration with The Ocean Cleanup. Lastly, the ‘Green Trip’ project emphasizes Kia’s steadfast commitment to enhancing mobility solutions for individuals with disabilities in Korea.

Kia drives forward with bold innovation, embracing the vision of becoming a ‘Sustainable Mobility Solutions Provider’ by demonstrating a commitment to environmental and social responsibility.

Kia takes double Red Dot win for ‘Opposites United’ design philosophy exhibition and ‘Ki’ infotainment design system

•  
•   - Kia receives distinctions in the Red Dot Award – Brands & Communication Design 2023
•  
•    - ‘Opposites United’ design philosophy exhibition awarded in the Exhibition Design category for its exhibitions and events
•  
•    - ‘Ki’ Connected Car Navigation Cockpit (ccNC) acclaimed in the Interface & User Experience Design category for the infotainment system on the EV9

(Dubai, United Arab Emirates) August 21, 2023 – Kia Corporation today announced it has secured two wins in the Red Dot Award: Brands & Communication Design 2023 for its design philosophy exhibitions and events and Connected Car Navigation Cockpit (ccNC). 

Kia was recognized for the continuous endeavours the brand has taken to communicate its ‘Opposites United’ design philosophy through a series of creative exhibitions and events.

The company’s daring ‘Opposites United’ design philosophy was first revealed in 2021, taking inspiration from the contrasts found in nature and humanity. The philosophy transcends the design of Kia vehicles to communicate the brand's determination to compatibly further two vital fields that have come to be at odds with one another – human wellbeing and environmental sustainability.

Equally ambitious and creative is how Kia chooses to communicate the design philosophy. This has taken the form of a series of groundbreaking exhibitions held at venues such as the Gwangju Design Biennale, the Busan International Motor Show, and the Dongdaemun Design Plaza in Korea, followed by Milan Design Week in Italy. The caliber of Kia’s continuously evolving design philosophy exhibitions has thus led to the receipt of a Red Dot Award ¬¬– Brands & Communication Design 2023.

Kia will continue to host exhibitions to communicate its design philosophy and create authentic and inspiring experiences for its customers. Later this month, the company will participate in the ‘Seoul Light DDP 2023 Fall’ event, which will take place at the Dongdaemun Design Plaza with various artists.

The second award presented to Kia is in recognition of the next-generation Connected Car Navigation Cockpit (ccNC) technology that was introduced on the EV9, the brand’s first three-row seat electric flagship SUV. The pioneering infotainment system delivers game-changing new features such as quick control, integrated search, and new EV mode to take driver usability and convenience to the next level.

The integrated infotainment system elegantly expresses graphic components and vehicle user interfaces with a consistent design concept, completing a differentiated graphic design unique to Kia. This visual concept, ‘Ki,’ is based on the ‘Bold for Nature’ pillar of Kia’s ‘Opposites United’ design philosophy. ‘Ki’ translates as ‘rise’ or ‘to begin’ and is represented by a diagonal line applied to infotainment elements, icons, and fonts as key visuals.

Optimized for driver safety and usability, Kia’s ccNC system also serves as an intuitive touchpoint through which customers can access the Kia Connect Store. This enables them to keep their EV9 constantly updated by upgrading the SUV’s digital features and services without any need to take the vehicle to a dealership. 

Kia’s latest double Red Dot win continues more than a decade of success for the brand. The brand’s recent recipients of a Red Dot award include the Niro Plug-in Hybrid, which took victory in the ‘Product Design’ category in April, and the all-new EV6, which was hailed ‘Best of the Best’ for its pioneering and forward-looking design last year.

Kia and The Waste Lab partner to raise awareness on the reality of food waste

-       Kia and The Waste Lab endeavor to raise awareness and mobilize individuals to the global-wide issue of food waste, whilst guiding them towards practical solutions.

-       The collaboration advocates minimizing food waste in the region and transforming it into healthy compost, reducing carbon footprint and bringing the cycle of life full circle.

-       Aligned with SDG and Kia’s commitment to reducing its carbon footprint.

April 11, 2023, Dubai, United Arab Emirates – Kia Corporation partnered with Dubai-based start-up, The Waste Lab, and launched a three-stage GCC based campaign whilst transforming food waste into healthy compost. The partnership, commenced at the start of Ramadan, nudging consumers to rethink their practices and mindset around food wastage.

The Waste Lab is a women-led, impact-driven startup based in the UAE, with a mission to reduce and repurpose food waste. Kia has always been an advocate of sustainable mobility solutions. In line with their vision of creating a positive impact on the environment, Kia is facilitating The Waste Lab as part of the collaboration with the Kia Niro Hybrid in the UAE, the Kia K5 Hybrid in Oman, and the Kia K8 Hybrid in Saudi Arabia, as a means of transportation of the food waste into nutrient-rich compost.

What is composting?

Composting is the natural process of recycling organic matter, under controlled conditions, into a soil amendment. Everything in nature eventually decomposes and goes back into the soil. Composting brings together different players to do this work and speeds up the process. The end product is “compost” – the decomposed organic matter’s rich nutrients that can fertilize and enrich the soil for gardening, landscaping, and agriculture.

What is the process?

Generally, three main stages are involved in composting: first, compost goes through the mesophilic stage, where decomposition speeds up and produces heat. Next is the thermophilic phase, featuring high temperatures and the further breakdown of organic matter. Last is the curing stage, where compost cools and matures. Each of the three composting stages comes with a different team of composting microbes, creatures, unique characteristics, and a specific purpose.

Prior to the composting process, it is important to guide people and target entities on proper waste separation, including organic and non-organic materials, and to make sure only suitable materials are sent for composting. By separating organic waste at source, it can be composted to produce a valuable output that enriches the soil, while non-organic waste can be recycled. The Waste Lab then uses a data tracking a routing system to facilitate the collection process. As a sustainable mobility solutions provider, Kia has been supporting The Waste Lab’s operation, by providing them with hybrid vehicles and aiding in raising awareness around the global-wide issue of food waste.

The second step of composting involves the actual composting process, where the organic waste is transformed into nutrient-rich soil. By maintaining proper carbon to nitrogen ratios, aeration, hydration, and optimal temperatures, compost is created as a soil amendment that can improve the health of the soil and the quality of the produce. This step is one the most significant steps as it ensures, the quality of the compost and its benefits ahead.

The third stage is to ensure the efficient utilization of the compost made. It involves using the finished compost to grow healthy nutrient-rich food. Compost is a great soil supplement that can improve soil health but also reduces the waste generated while growing super-local foods.

There are multiple benefits of composting to the overall ecosystem. It reduces the waste in landfills (organic waste accounts for 40% to 60% of landfills) as well as the use of chemical applications. The process also aids in building healthy soil by storing atmospheric C02 and plant nutrients which enhances plant growth and the overall environment around. The composting initiative by The Waste Lab also creates local resources, encouraging food security and a culture that grows home-based plants.

Yaser Shabsogh, Chief Operating Officer, Regional HQ, Middle East & Africa, Kia, commented, “We are excited about our partnership with The Waste Lab and engaging with the community in our collective effort to promote sustainable solutions. Our aim is to generate support from local communities for sustainable initiatives in the region. We aim to shift people's mindset around food waste and responsible consumption. At Kia, we hold a deep-seated commitment to reducing the carbon footprint and are always trying to pursue innovative means to pursue sustainable solutions. We understand that this commitment has the power to transform our world and bring the cycle of life full circle.”

Lara Hussein and Ceylan Uren, The Waste Lab co-founders also commented: “As we prepare for Ramadan, we often see a surge in excessive buying and discarding of food. However, this time can be used to promote more mindful consumption and sustainability. By emphasizing the advantages of sourcing locally and minimizing food waste, we can raise awareness and promote responsible consumption. Additionally, diverting these precious resources from landfills can have a positive impact on reducing greenhouse gas emissions and supporting soil health, we believe that this initiative with Kia can be transformative and have a positive impact on our world, and we are excited to bring the community onboard to galvanize support. We are grateful to Kia for lending their support and collaborating on this impactful project.”

Kia aims to chart a new course for the Software Defined Vehicle era with its flagship EV9 electric SUV

-       Kia breaks ground with flagship EV9 SUV, Hyundai Motor Group’s first model to offer on-demand features and over-the-air (OTA) software updates

-       The EV9 is poised to lead the charge into a new era of Software Defined Vehicles (SDV) with unified software systems and integrated controller technology

-       Newly launched Kia Connect Store enables customers to update their vehicle anytime and anywhere, with features such as Remote Smart Parking Assist 2 and Lighting Pattern

-       Kia Connect Store will gradually expand offerings to include digital products that align with customer preferences in entertainment, gaming, and sound

(Dubai, United Arab Emirates) May 8, 2023 – Kia today introduced its Software Defined Vehicle (SDV) technology through its EV9 SUV’s on-demand features and over-the-air (OTA) software updates, allowing customers to remotely purchase and install new software functions based on their needs. Kia, which is affiliated with Hyundai Motor Group, has recently launched its flagship electric SUV, the EV9. Notably, it is the Group’s first model to offer a range of digital features and services accessible via the Kia Connect Store.

The EV9's electrical/electronic (E/E) architecture allows for OTA software updates, giving customers the added flexibility to select the features they want to upgrade. In addition to innovative experiences, such as Highway Driving Pilot (HDP)[1], which provides conditional Level 3 autonomous driving, further on-demand services will be continuously introduced through the Kia Connect Store, providing personalized experiences and new value for customers through advanced SDV technology.

Hyundai Motor Group's future roadmap for SDV, announced last October at the Unlock the Software Age event, highlights the safe and comfortable freedom of movement offered by software. Upgradeable software can enhance vehicle functions, including safety, convenience, connectivity, security, and driving performance, to offer innovative customer experiences. By embracing the latest technology, Kia is providing customers with personalized, cutting-edge experiences and paving the way for a new era of mobility.

On-demand services and OTA software updates usher in the era of SDV

Kia’s introduction of the Kia EV9 marks a big step forward for the SDV era. One of the most notable features of the EV9 is its expanded OTA software update capability. Unlike previous models, the EV9's OTA software update capability allows for updating not just the vehicle’s core components but also its convenience features, providing the EV9 with endless possibilities as an SDV.

With the expanded OTA software update capability, various functions and convenience specifications can now be added or updated without requiring a separate equipment connection to the vehicle. This is possible through wireless communication between the cloud server and the vehicle, enabling control unit software updates without customers having to visit a service center.

The integration of vehicle control units into four functional areas, based on a domain centralized architecture, is in line with the Group’s SDV strategy. This integration process has significantly reduced the number of control units, providing a robust technological foundation for efficient vehicle function and performance upgrades.

Customers can customize features anytime, anywhere through the Kia Connect Store

Kia is taking a step further in providing a personalized vehicle experience to its customers. The company recently announced the introduction of Hyundai Motor Group’s first-ever on-demand service with the Kia EV9, which will be available through the Kia Connect Store.

The Kia Connect Store offers a range of features, such as Remote Smart Parking Assist 2, which enables drivers to park and exit their vehicles remotely. The store also offers a feature called Lighting Pattern, which provides five different display modes for the two clusters of small cube lamps affixed to the SUV’s front. The ultimate goal is to provide a wider range of high-tech features in the future.

Customers are met with unprecedented freedom and flexibility to choose and purchase the features they want at any time and from any location. With the Kia Connect Store website, customers can effortlessly browse and select the features they desire, without being bound by the constraints of their initial purchase specifications.

Kia's unwavering commitment to expanding customer choice and providing lifetime usage products is evident in its focus on catering to the unique needs of its diverse customer base, including those who opt for leasing, rental, and used car sales. The company is devoted to developing on-demand services that are personalized to individual lifestyles and enable customers to directly customize their products, further enhancing their driving experience.

Hyundai Motor Group's Mission to Push the Limits of Vehicle Customization and Drive Forward Technological Advancements

Hyundai Motor Group is dedicated to continuously advancing the latest mobility technologies. To that end, the brand places an emphasis on creating products and services that empower customers to express their individuality and enhance their entertainment options.

Such features include entertainment-related services like movies, games, and video conferencing, which are highly relevant in the context of mobility as a living space. Additionally, in response to the trend towards personalization, the Group plans to further develop products and services that allow customers to express their individuality through displays, sound, lighting, and other means.

Hyundai Motor Group remains dedicated to exploring new avenues to elevate the mobility experience for its customers. Starting with the Kia EV9, Kia, alongside its sister brands Hyundai and Genesis, aims to accelerate its journey towards SDVs and bolster associated technologies, ultimately providing unparalleled mobility experiences to its valued customers.

[1]   Availability of HDP may vary by trim and market. The detailed features of HDP may vary by regions due to local rules and regulations. Further details on HDP will be disclosed nearer its market availability.

KIA SETS A RECORD FOR THE HIGHEST TOTAL NUMBER OF AWARDS EVER EARNED IN A SINGLE YEAR BY A BRAND IN THE J.D. POWER 2023 AUTOMOTIVE PERFORMANCE, EXECUTION, AND LAYOUT (APEAL) STUDY

·         Kia received more J.D. Power APEAL Awards than have ever been earned in a single year by any brand in the 28-year history of the J.D. Power U.S. APEAL Study

·         2023 EV6, Telluride, Forte, Carnival, Stinger, K5, and Rio earned Best-in-Class Awards

·         Combined, Kia earned the highest number of awards across the J.D. Power 2023 U.S. APEAL and 2023 U.S. Initial Quality Studies than any other brand in the industry in a single year

Dubai, United Arab Emirates, July 27, 2023: Kia America set a record for the highest total number of awards ever earned in a single year by a brand in the J.D. Power 2023 Automotive Performance, Execution and Layout (APEAL) study as seven Kia models ranked number one in their segments – the most awarded to a single manufacturer in the APEAL Study’s 28-year history. These awards come on the heels of Kia taking home the highest number of awards in the J.D. Power 2023 Initial Quality Study (IQS) which were announced last month.

For the second consecutive year, three Kia models took top honors in their segments, including the all-electric Kia EV6 (Most Appealing Compact SUV); Carnival (Most Appealing Minivan) and K5 (Most Appealing Midsize Car). Additionally, four Kia models ranked number one in their segments, including Telluride (Most Appealing Upper Midsize SUV); Forte (Most Appealing Compact Car); Rio (Most Appealing Small Car) and Stinger (Most Appealing Midsize Premium Car). All seven vehicles were recognized as the most appealing for driver experience and ranked number one for driver satisfaction in the 2023 J.D. Power APEAL Study.

“As the most awarded brand by J.D. Power across both the 2023 J.D. Power APEAL and IQS Studies, Kia has demonstrated our leadership position in not only the automotive industry, but also within the electrification sector,” said Steven Center, COO & EVP, Kia America. “Our world-class vehicles deliver the quality, reliability and technology that consumers are looking for and the J.D. Power 2023 U.S. APEAL Study shows our continuous drive to offer the right mix of features and attributes across multiple model lines.”

The 2023 U.S. APEAL Study is based on responses from 84,555 owners of new 2023 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2023, based on vehicles registered from November 2022 through February 2023.

‏Mr. Minsoo On , Managing Director, Head of Middle East & Africa Regional H.Q., Mobis Parts Middle East Fze, visited Bin Hindi Motors – KIA showroom

‏Mr. Minsoo On , Managing Director, Head of Middle East & Africa Regional H.Q., Mobis Parts Middle East Fze, visited Bin Hindi Motors – KIA showroom on Tuesday 20th June 2023.

‏Mr. Minsoo met with the Bin Hindi Motors management team to discuss the company's plans for expansion in the Kingdom of Bahrain.

He also toured the showroom and viewed the latest KIA models displayed.‏The visit was part of Mr. Minsoo’s ongoing efforts to promote Mobis Parts' products in the region

Bin Hindi Motors inaugurates, Launches and Astonishes the crowd

- Manama, 16th June. 2022.
In line with Bin Hindi Motors’s tradition of introducing world class products & after-sales services to their customers in Bahrain, a new KIA milestone was inaugurated in Al Ekar, the 1st Pilot project in line with the new KIA SI to become the first KIA franchisees in the Middle East & Africa region to adopt the Korean car manufacturer’s new corporate identity at their dealerships.

The Brand-New KIA showroom was inaugurated under the patronage of his excellency Mr. Zayed Bin Rashid Al Zayani the Minister of Industry and Commerce, in the presence of Mr. Abdullah Ahmed Bin Hindi, A. A. Bin Hindi Group Chairman, and Board Members Mr. Ahmed, Mr. Khalid, Mr. Nawaf and Mr. A. Aziz Bin Hindi. Other dignitaries among the invited guests of honour were Mr. Yaser Shabsogh, KIA COO, ME&A, HE Mr Chung, Hae Kwan, Ambassador of The Republic of Korea to Bahrain, in the presence among of other VIPs, dignitaries, members of the press social media influencers and the A. A. Bin Hindi top management.

During the opening ceremony, Bin Hindi Motors also announced the official launch of the stunning all-new Sportage in Bahrain, an SUV that has been carefully constructed to inspire customers with its striking interior and exterior design.

The 2023 Kia Sportage is ringing in a new era for one of the brand’s most sought-after models, with a comprehensive redesign that is unquestionably dramatic. The fifth-generation model challenges design norms and moves the Sportage identity to the next level, while paying homage to its rich heritage.

Another highlight during the stunning event was the launch of KIA Carens. The Kia Carens, designed for modern families, it is a comfortable and spacious three-row seater with the longest wheelbase in its class. The car comes with Hi-Secure Safety Package as standard across all trims, which includes six airbags, making it one of the safest vehicles. The Kia Carens is also a connected car that comes with many class-leading features, setting new benchmarks in the industry.

The state-of-the-art newly opened KIA Showroom in Al Ekar which is branded with the new innovative KIA global identity is built over an expanse of 18,000 square feet providing exceptionally large space to display cars and offering exceptional customer experience.

The new showroom adds to the existing KIA showroom in Salhiya area and creates greater convenience to KIA customers. To mark the auspicious opening, Mr. Ahmed Bin Hindi, A. A. Bin Hindi Vice President & CEO said, “The new KIA showroom here is a significant step forward to cater to our valued customers the way they deserve. This is a fulfilment of our corporate philosophy that states, ‘CUSTOMER SATISFACTION IS NO 1.’ It is the guiding philosophy that continues to motivate and urge us to even greater standards of customer satisfaction.”

"Bin Hindi Motors has come a long way since its partnership with the international motor giant, KIA in 1989. Over the past 33 years, we have achieved several milestones by representing a reputed brand such as KIA. During this long journey of our partnership, I am happy to say that we have grown tremendously in terms of customer loyalty, quality, customer service & infrastructure' he added.

The new showroom showcases the entire range of Kia’s all-time favourites. All in all, the inauguration of the Brand-New KIA showroom in Bahrain marks an important step forward for the Kia brand in Bahrain. The showroom promises to upgrade the customer delight to a newer, and higher standard.

“The opening of this new KIA Showroom comes at a very exciting time for the company and allows us to showcase the brands’ core values. We are thrilled to have the opportunity to show our customers the brand’s vitality and new direction. This is huge transformation from where we started back 3 decades, and our valued customers will be receiving exceptional experience. The strategy is in line with global Kia initiative of ‘Movement that Inspires’. Despite pandemic challenges we went ahead with investment plan which is significant value of USD 1.5 Million which we believe is every worth. The showroom and offices now have a contemporary and stylish feel, significantly upscaled from the prior identity" commented Mr. Gurdeep S. Multani, General Manager – KIA Sales & After Sales.

Bin Hindi Motors, which represents Kia in Bahrain, offers various value-added customer benefits like 98% parts availability, personalized & professional service, state of the art service & parts facilities network, in addition to attractive finance offers that can be tailored to customer specific needs. Visit Bin Hindi Motors New KIA showroom in Al Akar where your customer friendly staff would guide you to take a test-drive and experience the new 2022 Kia model range or contact Kia showroom in Al Akar on 17702000 & KIA showroom in Salhiya for CPO, on 17408800 or email kiasales@binhindi.com.

Welcoming Lulu to KIA Fleet

We at Bin Hindi Motors, the exclusive importers of KIA, would like to extend our warmest compliments to LuLu Group for incorporating KIA vehicles into their fleet, the handover ceremony was in presence of KIA General Manager Mr. Gurdeep Singh Multani and LuLu Regional Manager Mr. Abdul Shukoor.

Welcoming Bahrain Car Hiring Company to KIA Fleet

We at Bin Hindi Motors, the exclusive importers of KIA, would like to extend our warmest compliments to Bahrain Car Hiring Company for incorporating KIA vehicles into their fleet, the handover ceremony was in the presence of KIA General Manager Mr. Gurdeep Singh Multani and Mr. Anil K -General Manager of Bahrain Car Hiring. BACH purchased a fleet of vehicles including All New Kia Sonet and Kia Pegas 2022.

Collaboration with credimax

Bin Hindi Motors-KIA and Credimax signed a partnership agreement offering excellent flexibility to customers; providing installment services when purchasing their favorite KIA through Credimax

Breast Cancer Awareness initiative at KIA & EPCC

Bahrain on 20th Oct. 2020 - In support of the “Think Pink Breast Cancer Awareness initiative”, Kia Motors Bahrain and Enaya Professional Car Care (EPCC) joined with LBCC London Breast Care Centre, in association with Cafeina Marketing Agency to initiate Brest Cancer Awareness campaign in Bahrain.

The aim is to create an awareness of the disease that has taken the lives of many women globally. As part of the campaign, KIA Stinger has been wrapped with a very special Baby Pink Color with a QR code sticker on the car, so people can scan to redirect them to a KIA test drive form.

Customers who will test drive any KIA model, will get a voucher provided by LBCC London Breast Care Centre for FREE screening during the month of October 20. KIA Stinger will be driven 1st by Dr. Sara Al Reefy, Consultant General, Breast Oncoplastic Surgeon, LBCC followed by famous female bloggers, social media influencers, models, actress & actors. The car will also be taken by Cafeina Agency to famous places around Bahrain for photo shoots to get more exposure and create awareness on this campaign.

This Breast Cancer Awareness initiative comes as part of KIA MOTORS & EPCC corporate social responsibilities.

Bin Hindi Motors Service Manager Mr. Hamed Hussain Ali has been certified with “Kia Service field Manager Recognition Program

Bahrain on 3rd Sep. 2020 - Bin Hindi Motors Service Manager Mr. Hamed Hussain Ali has been certified with “Kia Service field Manager Recognition Program” by KIA MOTORS Corporation. He successfully completed extensive training and achieved this honorable title. Bin Hindi Motors can claim this feather in their cap due to its commitment to enrich employee’s competencies to offer superior experience to Kia customers in Bahrain.

Mr. Ahmed Bin Hindi, CEO & President of A.A. Bin Hindi Group, Mr. Gurdeep Singh Multani, General Manager Sales & After Sales – Bin Hindi Motors and Mr. Rama Subbiah V, General Manager AS&S - Bin Hindi Motors congratulated Mr. Hameed on receiving the honorable certificate and wished him every success in his growth in the company.

Introducing the ALL-New 2020 KIA Niro Hybrid in Bahrain

* New headlights, grille and wheels highlight exterior changes
* Added tech upgrades and more Advanced Driver Assistance Systems
* Eco-friendly driving powered by two hearts with amazing cost of ownership savings.

Bahrain on 1st June 2020 - Bin Hindi Motors, the exclusive distributor of KIA MOTORS in Bahrain recently unveiled the enhanced New 2020 Niro Hybrid in the Kingdom.

From every angle, the Niro grabs the eye and sets an intriguing new design benchmark for hybrid vehicles. It's stylish around town. It's right at home out in the country. And it looks smart everywhere in between.

The Niro hybrid is the best choice for the buyers who search for an affordable hybrid car. It offers excellent fuel economy with very few compromises, and it's also pretty affordable. Along with improving fuel economy ratings and making them better for the environment. It's also extremely efficient, managing 52 mpg in the city in its hybrid variant.

The Niro employs a parallel hybrid system that switches between gasoline and electric power, or uses a combination of both, and charges the battery whenever it can. The system is seamless and responsive while achieving class-leading efficiency. CO2 emissions are inspiringly low at 91g/km.

“It’s difficult to improve on a winning formula,” said Michael Cole, president, KMA, “but we’re always striving to improve every product we sell and the enhanced 2020 Niro provides new owners the latest and greatest while retaining the value, utility and performance of the original Niro.”

Inside, the new Niro display is more streamlined, incorporating a re-styled 7-inch instrument cluster with improved drive mode graphics and 8-inch standard touchscreen display, or optional navigation with a 10.25-inch screen and Harman/Kardon premium audio system, all with the easy-to-use interface Kia is famous for. Optional paddle shifters for a sportier driving experience and active regenerative braking control, optional electronic parking brake, and optional mood lighting with six different colors wrap up the interior mods.

Powertrain and exterior and interior dimensions and capacities are unchanged from the previous model. Enhancing the Niro’s full suite of available Kia Drive Wise Advanced Driver Assistance Systems are newly added Lane Following & Lane Keeping Assist and High Beam Assist.

“We are excited to have the all-new 2020 KIA NIRO in Bahrain. It is one of the most affordable hybrids available in the market. It provides an impressive fuel economy, combined mileage of 1,187 KMS on full tank. It also features a uniquely engineered body & boasts a range of innovative on-board technologies to improve usability, comfort and convenience for users”, commented A. A. Bin Hindi Group Vice-Chairman & CEO, Mr. Ahmed Bin Hindi.

The Kia Niro impresses on many levels with its appealing style, functionality and features. What’s equally important is its hybrid powertrain and affordable price point, a combination that makes the Niro accessible to many buyers who wish to drive with a smaller environmental footprint.

Pricing of the Niro Plug-in Hybrid (PHEV) in Bahrain is BD. 9995. The 2020 Kia Niro Hybrid is definitely a spectacular car and a great choice for anyone looking for an Hybrid car that does not make compromises.

For more information about KIA Niro and test drive, contact the Kia showroom in Sitra on 17702000, or e-mail kiasales@binhindi.com.

NEW KIA SORENTO IS NAMED ‘ALL-WHEEL DRIVE CAR OF THE YEAR 2020

* Fourth generation of Kia’s flagship SUV wins award in the ‘Design’ category of the renowned ‘Auto Bild Allrad’ contest

Dubai, United Arab Emirates, June, 2020 — Kia’s new Sorento has been named the ‘All-Wheel Drive Car of the Year 2020’ in the Auto Bild Allrad contest. The fourth generation Sorento - which just recently celebrated its world premiere via Facebook livestream in March - is due on-sale in select MEA markets in the third quarter of 2020.

The renowned contest, held by Auto Bild Allrad, Europe's best-selling four-wheel drive magazine, saw Kia’s flagship receive the award in the ‘Design’ category. This is the third consecutive award for Kia from Auto Bild Allrad – readers of trade magazine voted for the Kia Stinger sports sedan as the import winner in the ‘All-wheel drive cars over 40,000 euros’ category in 2018 and 2019. The results of the competition were published in the 7/2020 issue of Auto Bild Allrad. “As a thoroughly modern SUV, the impressive features and dynamic and elegant design of the Sorento has won over car enthusiasts across the world. We are grateful and proud of this particular award as it marks a new chapter in the history of Kia’s successful SUV flagship.” said Mr. Yaser Shabsogh, Chief Operating Officer, Regional HQs, Middle East & Africa. “ The design of the new model is based on the powerful, robust aesthetics of previous Sorento generations, but sharper lines and edges and more dynamic proportions give it a distinctly sporty touch. The fourth-generation Sorento is also the first Kia constructed in the manufacturer’s new mid-range SUV platform, enabling its new proportions and space-efficient integration of electrified powertrains.

It offers comfortable seating for up to seven people and one of the largest luggage compartments in its segment (up to 910 litres, depending on the model and engine). Comfort features include Nappa leather upholstery and a BOSE® surround sound system. The cockpit features a fully digital instrument cluster, a heads-up display and a 10.25-inch navigation system. The Sorento’s wide range of innovative driver assistance systems includes Navigation-based Smart Cruise Control and Highway Driving Assist. A new Remote Smart Parking Assist feature allows the SUV to be remotely controlled with a key fob and driven out of a parking space automatically. An important feature for off-road trips is the SUV’s new ‘Terrain Mode’ system, which helps it achieve better traction on mud, sand, and even snow.

About Kia Motors Corporation
Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion and manufacturing facilities in five countries. Kia is the major sponsor of the Australian Open, official automotive partner of FIFA, official partner of the UEFA Europa League, and main partner of League of Legends European Championship 2019. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.

Kia named 2020 Best SUV Brand by U.S. News & World Report

* Category winners selected based on safety scores, reliability data and the opinions of automotive press
* Kia praised for its range of SUVs that meet the needs of today’s diverse buyers

(IRVINE) November 19, 2019 – ,Kia Motors America (KMA) has been honored as the 2020 Best SUV Brand in U.S. News & World Report’s 2020 Best Vehicle Brand awards, knocking Honda from the #1 position it has held since 2016. The awards evaluate 35 automakers and recognize industry-wide excellence for cars, SUVs, trucks and luxury vehicles.

“Kia offers a vehicle for every lifestyle, with a lineup of SUVs and crossovers offering superior quality, design, performance and practicality,” said Michael Cole, president, Kia Motors America. “Earning a Best Vehicle Brand award in the highly competitive SUV segment is an honor and a testament to Kia’s commitment to delivering exceptional vehicles that appeal to today’s buyer.”

Whether consumers are looking for eye-catching style and utility in the Niro hybrid, crossover capability and advanced technology in the Sportage, a refined ride in the Sorento SUV or rugged luxury in the Telluride, those that discover Kia will be impressed by the brand’s world-class lineup.

“Kia’s investment in all of their SUVs has paid off with a full lineup of top-notch models,” said Jamie Page Deaton, executive editor, U.S. News Best Cars. “No matter what size SUV you’re looking for, Kia has one that will work perfectly.”

To find the winners of the 2020 Best Vehicle Brand awards, U.S. News & World Report averaged the overall score of a brand’s eligible products. The overall scores are sourced directly from the U.S. News Best Cars rankings, which are based on safety scores, reliability data and the opinions of automotive press.