· Kia Middle East and Africa’s “Tribes of Arabia”, a cinematic five-part series marks the regional debut of the Kia Tasman, the brand’s first-ever mid-size pickup truck.
· Each episode spotlights a different tribe and their customs, rituals, and way of life, from Ras Al Khaimah, UAE to Basra, Iraq, passing through Saudi Arabia and Kuwait .
· A first-of-its-kind cultural project by an automotive brand in the region, “Tribes of Arabia” portrays the Kia Tasman as a versatile, multi-dimensional disruptor, built for both modern adventurers and professionals.

Dubai, United Arab Emirates, July 1, 2025: In an exciting announcement, Kia Middle East and Africa unveils Tribes of Arabia, a cinematic, documentary-style road trip series that charts an unforgettable journey across the heart of the Arabian Peninsula. Created to mark the regional launch of the Kia Tasman, the five-part series merges cultural discovery with automotive adventure, showcasing the rugged performance, cutting-edge technology, and bold design of Kia’s first-ever mid-size pickup truck.

From the mountains of Ras Al Khaimah to the historic lands of Basra, Iraq, passing through Saudi Arabia and Kuwait,Tribes of Arabia takes viewers off the beaten path to connect with the region’s most enduring communities: its tribes. Through first-hand encounters, the series explores their traditions, rituals, and way of life, highlighting a rich cultural heritage shaped by both history and modernity.

Spanning vast deserts, towering mountains, and remote villages, the series follows three main characters, including automotive influencers & content creators Eisa Alhabib, Abdulaziz Alfudhaili, and Hamed AlDaour as they engage with each tribe, uncovering their unique stories, craftsmanship, and deep-rooted ties to the land. Each episode offers an intimate look at a different tribe and the legacy they continue to uphold.

Jimmy Chamata, Head of Marketing at Kia Middle East and Africa commented: “Tribes of Arabia is a first-of-its-kind cultural project, not just for Kia, but for the entire automotive industry in our region. We’re telling a story that’s deeply rooted in culture, resilience, and identity, and we are proud to authentically capture the rich tribal spirit of the Arabian Peninsula. At the heart of this journey is the Kia Tasman, our boldest statement yet. More than just an ordinary pickup, the Tasman represents a new kind of mobility: one that moves effortlessly between work and adventure, modernity and heritage, challenge and comfort. It’s designed for those who live life to the fullest.

“With its advanced safety features, smart technology, bold design and power that you can rely on, the Tasman is creating a new culture around what a pickup can be. And Tribes of Arabia is the perfect stage to introduce that vision to the region, and the world.”

Spanning five powerful episodes, Tribes of Arabia follows the Kia Tasman across the UAE, Saudi Arabia, Kuwait, and Iraq to connect with five remarkable tribes and their living legacies.

In Ras Al Khaimah, UAE, the Shihuh tribe shares their mountainous chants and enduring spirit, echoing the Tasman’s rugged capabilities. The team navigated rocky mountain paths using the Tasman's Rock terrain mode, showcasing its agility in rough terrain. In Jizan and Riyadh, Saudi Arabia, the focus turned to urban exploration as Eisa and Abdulaziz Alfudhaili encountered the flower-adorned tribes of the Asir region and the weaving heritage of the Shammar women, originally from Hail, whom the team met in Diriyah, Riyadh.

These journeys were taken on mostly urban roads, reflecting the Tasman’s smooth performance in city environments. In the outskirts of Kuwait City, the Tasman faced the vast desert landscape while visiting the Shammar tribe near their camel farms. Here, dune bashing across sandy terrain demonstrated the power of the Tasman’s Desert terrain mode, built for mastering soft surfaces. The final episode in Basra, Iraq, leads to the Al-Ahwar wetlands to meet the Marsh Arabs. As the team drove through muddy and wet terrain near the marshlands, the Tasman’s Mud terrain mode proved powerful, reinforcing its capability in challenging, waterlogged conditions.

Along each path, the Kia Tasman proves itself as a bridge between past and present. The documentary captures the multi-dimensional nature of the Kia Tasman, which is designed for both work and adventure to push boundaries on weekdays while escaping them on the weekends.

Designed for modern adventurers and professionals, the vehicle emerges as a disruptor in the pickup segment by blending boldness with refinement, cutting-edge technology and industry-first customisation. Backed by two decades of Kia’s research and off-road DNA, the Tasman redefines what a pickup can be.

The campaign was brought to life by Innocean MEA (Marketing Agency) in collaboration with McCann Content Studios (Creative Agency) and directed by Neel Kumar.

The teaser and first episode are now available to view using the below links:

Teaser: https://www.youtube.com/watch?v=FhURXJcQPIs

Episode 1: https://www.youtube.com/watch?v=Xb-Lpwo9NwU

Customers can visit https://kia-tasman.com/ to personalize their Tasman, selecting their preferred color, features, and configurations ahead of the official launch. For more information, please visit https://kia-tasman.com/

Kia (www.kia.com)is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan ‘Movement that inspires’ reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact
Gaia Cianci
Senior Account Executive
T. +971 58 650 4919
E. gaia.cianci@ogilvy.com

- EV3 wins ‘Car of the Year’ at Autotrader Drivers’ Choice Awards 2025
- ‘Best Mainstream Electric Car’ award also goes to EV3
- Winners based on real-world opinions of more than 225,000 UK car owners

Dubai, United Arab Emirates, June 24, 2025 – Kia Corporation (Kia) announced today that the Kia EV3 has won two major honors at the 2025 Autotrader Drivers’ Choice Awards, securing the coveted titles of ‘Car of the Year’ and ‘Best Mainstream Electric Car’.

Formerly known as the Autotrader New Car Awards, the Drivers’ Choice Awards recognizes 25 categories of vehicles, with finalists and winners determined by the real-world feedback from over 225,000 UK car owners through an online survey. Each vehicle is rated across 16 different criteria – ranging from reliability and performance to appearance and running costs. Owners were also asked about their overall satisfaction and how likely they would be to recommend their car to others.

The EV3 impressed drivers across the UK with its outstanding value, clever packaging and impressive refinement. Owners praised it for representing the best of the best in the ‘mainstream’ market segment — and the best car overall of 2025.

“It may be Kia’s most affordable current EV on sale, but the EV3 still manages to pack a premium punch. It scored top marks for the quality of its features which, combined with eye-catching looks and a great driving experience, has made the EV3 a massive hit with its owners,” said Erin Baker, Autotrader’s Editorial Director.

“One told us: ‘This was my first ever electric car, and it really stood out among all the other EVs, particularly within my price bracket. It’s quirky, futuristic, packed full of brilliant features, and it’s really easy to drive. Plus, I can get the whole family in it with room to spare. We absolutely love it.’ Congratulations Kia on a very well-deserved win.”

Paul Philpott, President & CEO of Kia UK Limited, commented, “The EV3 has received a glowing introduction since launch. Having already won UK and World Car of the Year for 2025, it’s even more encouraging to see real customers voting it their Car of the Year via Auto Trader. This opinion is demonstrated in the EV3’s current UK sales performance, being the best-selling EV in the retail market year to date and a strong contender across other channels. This positive recognition gives us and our dealer partners enhanced momentum as we continue to launch yet more customer centric EVs, such as the EV4 and EV5 coming by year end.”

Kia has previously been recognized at the Autotrader Drivers’ Choice Awards, with the EV6 named ‘Best Car for Families’ and ‘Best Car for Dog Owners’ in 2024. In 2023, the Soul EV received the ‘Best Value Electric Car’ award, and the EV6 was selected as ‘New Car of the Year’.

Kia (www.kia.com)is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan ‘Movement that inspires’ reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact
Gaia Cianci
Senior Account Executive
T. +971 58 650 4919
E. gaia.cianci@ogilvy.com

· The Kia Tasman is a bold new benchmark in the Middle East’s pickup segment, combining off-road power with SUV-level comfort.
· The first-of-its-kind pickup introduces limitless customisation possibilities and cutting-edge technology while adapting to diverse lifestyles of drivers in Saudi Arabia.

Riyadh, Saudi Arabia, June 18, 2025 In an exciting announcement, Kia Middle East & Africa has commenced the Tasman Roadshow in Riyadh, Saudi Arabia on June 17. As Kia’s first-ever foray into the pickup segment, attendees witnessed what makes the Tasman a disruptor in its class, which blends boldness with refinement, cutting-edge technology, and industry-first customisation.

Backed by two decades of Kia’s off-road research and heritage - shaped by its specialized military units - the Tasman is engineered for both modern adventurers and professionals. It combines rugged capability with SUV-like comfort, delivering a versatile pick-up that adapts seamlessly to every aspect of the driver’s lifestyle. Drawing on Kia’s military-grade expertise, the Tasman is built to tackle any challenge with its unwavering strength and durability.

The roadshow left attendees impressed with the Kia Tasman’s proven ability to conquer diverse landscapes, from city-streets to extreme off-road conditions. Showcased through rigorous testing, including 1,777 specific evaluations across more than 18,000 cycles, the vehicle showcased its unmatched durability and performance.

“Some trucks are built for work. Others for adventure. The Kia Tasman is built for both, because life today isn’t one-dimensional,” said Ahmed Soudodi, Vice President of Product Marketing, Kia Middle East & Africa. “The Kia Tasman is a game-changer that blends bold design with refinement, off-road DNA with everyday comfort, and power with personalisation. It speaks to a new generation of pickup owners who want a vehicle that’s as capable on the dunes as it is on the school run. With industry-first factory-backed customisation and SUV-inspired technology, the Kia Tasman redefines what’s possible in the pickup world, and creates a new culture around it. We’re excited to see how drivers across Saudi Arabia make the Tasman their own and push boundaries in every direction.”

The Kia Tasman: Equipped for any terrain

Designed with the region in mind, the Tasman is uniquely equipped to master Saudi Arabia’s diverse and challenging terrains. From the soaring dunes of Uruq Bani Ma’arid to the rugged volcanic fields of Harrat Khaybar, the Tasman delivers confident performance where it matters most. Its Dedicated Off-Road Drive Modes, tailored for Desert, Rock, Mud, Snow, combine with best-in-class ground clearance (252mm) and a 32-degree approach angle to ensure seamless handling across steep inclines, soft sands, and rocky paths. Features like Crawl Mode, Reinforced Underbody Protection, Ground View Monitor (GVM) and water wading capability (800mm) offer added control and durability, allowing drivers to venture deep into the Asir and Hijaz mountains or navigate through the wadis of Al-Ahsa with ease.

The Kia Tasman: Bold design meets refined comfort

The Kia Tasman is a paradoxical product of Kia’s Opposites United design philosophy, being fierce on the outside and refined on the inside with a muscular and elegant, yet rugged and sophisticated appearance. Its advanced LED lighting, Signature Daytime Running Lights and high-performance headlights, and tail light design all contribute to its improved visibility, distinctiveness and aesthetics. Its optimised body shape and aggressive front grille lend it a bold stance. The pickup is backed by Kia’s global engineering and reliability standards, with corrosion-resistant exterior finishes for longevity and high strength body materials for improved durability and safety. Additionally, the Kia Tasman’s width, height, and wheelbase are designed to offer best-in-class space and road presence.

The interiors combine luxury with comfort, with a dynamic infotainment system on a triple screen set-up, improved connectivity and smart features, and a powerful Harman/Kardon Premium sound system. Other interior features include a driver-centric cockpit, premium soft-touch materials, best-in-class legroom, ergonomic seats for long-haul comfort, customisable ambient lighting to personalise mood, smart storage solutions such as expandable storage space with fold-up rear seats, and much more.

The Kia Tasman: smart, safe and connected technology that works for you

The Tasman is Kia’s first model with the latest innovations inbuilt, including Kia’s Connect Car Services (CCS), making every drive safer, smarter and more convenient with 66 industry-leading features. The intelligent vehicle will enable drivers to have a complete perspective of their surroundings through the Surround View Monitor, Ground View Display and 360-degree parking sensors.

Further, the Tasman’s Forward Collision Avoidance (FCA 2.0), Blind-Spot View Monitoring (BVM), and Lane Keeping Assist work together to help prevent accidents before they happen, making every drive safer for the driver and everyone around them. And, with the Remote Smart Parking Assist (RSPA), there are no more ‘getting in and out of tight spaces’ concerns as the Kia Tasman can park itself while the driver stands and watches. What’s more, drivers no longer need to worry about losing connection with their vehicles, as features such as Connected Routing, Remote Commands, and Convenience Features enable real time route optimisation, traffic predictions, speed camera alerts, real-time weather updates and much more.

The Kia Tasman: Designed by you, backed by Kia

What truly sets the Tasman apart is its unprecedented level of factory-backed customisation, which no other truck brand offers yet in Saudi Arabia’s pickup segment. With 11 OEM accessories available at launch, including bead-lock styled wheels, canopies, side steps, sport bars and more, drivers can configure their pickup to meet the specific demands of work, adventure, or lifestyle from day one. Kia ensures these customisation options are seamlessly integrated into the vehicle’s original design, unlike aftermarket modifications that often feel tacked on. What’s more, they are included in the original invoice and can be financed along with the vehicle, making personalisation more accessible and hassle-free.

From multiple alloy wheel designs and exterior colours inspired by nature, to refined interior trims and colour schemes for higher-end variants, the Tasman allows every driver to express their personality without compromise, proving that no two Tasman drivers need to be the same.

The Kia Tasman will be available in both 2WD and 4WD configurations and offers a choice between two powerful engine options - a 2.5ℓ T-GDi gasoline engine (281ps / 422nm) paired with 8AT and a 2.2ℓ diesel engine (210ps / 440nm) paired with 6MT or 8AT options. This versatile lineup provides drivers with the flexibility to choose the engine that best suits their lifestyle, whether for everyday driving, towing, or off-road adventures.

The Kia Tasman will be available in Saudi Arabia starting Q3 2025. Prices for the diesel variant begin at a starting MSRP of SAR 127,900 for the LX MT 2WD trim, with the top-tier X-Pro+ AT 4WD priced at SAR 203,390. For the gasoline variant, prices start at SAR 130,890 for the LX AT 2WD trim, reaching up to SAR 198,990 for the fully loaded X-Pro+ AT 4WD. All prices are inclusive of 15% VAT. Customers can visit https://kia-tasman.com/ to personalize their Tasman, selecting their preferred color, features, and configurations ahead of the official launch.

For more information, please visit https://kia-tasman.com/

Kia (www.kia.com)is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan ‘Movement that inspires’ reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact
Gaia Cianci
Senior Account Executive
T. +971 58 650 4919
E. gaia.cianci@ogilvy.com

· Kia’s first pickup truck is built to tackle both on- and off-road challenges
· Robust platform, confident wading capability and durable cargo bed design
· Advanced off-road specs, including two-speed ATC, e-LD and specialized terrain modes for variable conditions
· Optimized suspension and tires for assured performance on all terrain
· The most off-road-capable vehicle Kia has ever produced
· Spacious second-row seating and class-leading convenience features deliver top-tier comfort

Dubai, United Arab Emirates, June 16, 2025 – The Kia Tasman, the brand’s first pickup truck, has been designed from the ground up to eschew the accepted compromises of conventional pickups, seamlessly transitioning between on- and off-road driving while providing customers with a practical, highly versatile package engineered to meet their diverse needs.

“The Tasman is built on a brand-new pickup platform designed to offer confident off-road performance, outstanding load-carrying capacity and exceptional durability. Its reinforced body-on-frame structure not only delivers best-in-class strength — for payloads up to 1,151kg and towing capacity up to 3,500kg — but provides the foundation for the Tasman’s unparalleled go-anywhere ability.

Ready for anything

Optimized for rough terrain, the Tasman boasts a ground clearance of up to 252mm (X-Pro model) with approach, departure and ramp-over angles of up to 32.2, 26.2 and 25.8 degrees respectively. The front suspension adopts a high-mount double-wishbone setup for better corrosion resistance and ground clearance, while the rear suspension uses a rigid axle with leaf springs, offering SUV-like comfort when unladen and excellent load-bearing support when hauling.

Tuned shock absorbers utilize frequency-sensitive valves and urethane bump stops to optimize ride quality over varied surfaces. Model-specific tires further enhance ability, with HT (Highway Terrain) tires ensuring smooth on-road driving for the base trim, and larger-diameter AT (All-Terrain) tires enabling the off-road focused X-Pro model to overcome even more rugged terrain.

Key powertrains and exhaust components are positioned above the frame to avoid damage during off-road excursions, while the air intake is also located 950mm above the ground. Located inside the front fender, facing rearward, its design helps to prevent water ingress during fording, allowing the Tasman to wade through depths of up to 800mm at speeds of up to 7km/h.

Built to endure

With the physical attributes to take on any terrain, the Tasman also delivers the engineering to match, with both the X-Line and the X-Pro equipped with four-wheel-drive (4WD) as standard. The 4WD system is paired with advanced off-road technologies, making it the most off-road-capable vehicle Kia has ever produced.

The Two-Speed Active Transfer Case (ATC) offers four selectable drive modes — 2H (rear-wheel drive), 4H (high-range 4WD), 4L (low-range 4WD), and 4A (automatic all-wheel drive) to adapt to various terrain and driving scenarios. An Electronic Locking Differential (e-LD) ensures even distribution of torque across both rear wheels, aiding traction on uneven or slippery surfaces.

Terrain-specific drive modes1 make use of an optimized 4WD drive logic (designed newly for Tasman) to ensure optimal torque distribution and superior traction by fine-tuning throttle response, power distribution and traction control. For the Middle East and Africa, the Tasman also includes a dedicated ‘Desert’ mode, specially calibrated to handle sand dunes with ease, as well as gaining enhanced cooling performance in the form of a water-cooled oil cooler.

Additionally, X-Trek Mode2 provides low-speed off-road cruise control (under 10km/h) allowing the Tasman to navigate rough terrain without throttle input, allowing the driver to focus solely on steering.

Further off-road-oriented technologies, support confident driving, including a Ground View Monitor that displays underbody terrain through the infotainment screen, and an Off-Road Page showing real-time data on the engine, transmission, and cooling systems.

Performance with Purpose

1 Available in 4WD trim models. Function not available in 2H drive. Snow/Mud/Sand(Desert) mode available to choose in 4A and 4H drive. Mud/Sand(Desert)/Rock mode available to choose in 4L drive.

2 Available in X-Pro models.

The Kia Tasman will be offered in Korea with a 2.5-liter petrol engine mated to an eight-speed automatic transmission. Developing 281PS and 421Nm of torque, the Tasman can accelerate from 0-100km/h in 8.5 seconds and on to a maximum speed of 185km/h.

In the Australian market, the pickup will feature a 2.2-liter diesel engine paired with an eight-speed automatic transmission. Producing 210PS and 441Nm of torque, the engine can propel the Tasman from 0-100km/h in 10.4 seconds, while top speed remains unchanged.

In other regions, such as the Middle East and Africa, customers can choose between the 2.5-liter turbo petrol engine equipped with an eight-speed automatic transmission, and a 2.2-liter turbo diesel engine with a choice of an eight-speed automatic or six-speed manual transmission (depending on market).

To support the pickup’s 3,500kg towing capacity, the Tasman features enhanced cooling systems with an enlarged radiator and a high-capacity fan, as well as an advanced air-cooled transmission oil cooler. In the Middle East and Africa, an additional water-cooled system is equipped to cover low-speed towing conditions in the sandy areas.

A dedicated Tow Mode on the automatic transmission adjusts gear changes to balance ride comfort, efficiency and towing performance, while additional towing features include Kia’s first Trailer Brake Controller and Trailer Stability Assist, which minimize trailer sway for safer towing.

This state-of-the-art drivetrain technology was tested and proven in numerous locations, including the snowy tundra of Sweden, scorching deserts in the Australian outback and the Al Qudra desert in the UAE, and steep inclines in the US and Korea.

Room to move

The Tasman doesn’t just enable passengers to go anywhere, but to bring whatever they need with them too, thanks to a bed engineered for strength, versatility and storage efficiency.

Measuring 1,573mm long, 1,600mm wide, and 543mm deep, the bed offers a class-leading 1,212 liters of cargo volume (VDA standard)3.. With a 1,194mm width between the wheel arches, it also accommodates standard-size pallets4 in global markets. The Tasman supports up to 1,151kg5 as a total payload, including the cabin loads.

Convenience features include divider slots for wooden partitions to better organize cargo, tie-down hooks and cargo rails with cleats, a bed liner for surface protection, side-mounted lighting and a 220V6 inverter for versatile power needs.

3 Figures without bed liner. Bed liner availability may vary by market, region and trim.

4 1,165mm*1,165mm in Australia / 1,100mm*1,100mm in Korea

5 Based on Middle East and South America market standard, when tested with Gasoline 2WD Base model.

6 240V for Australia

Kia has additionally developed a line of genuine accessories to enhance user experience while complimenting the Tasman’s rugged styling, including single and double-decker canopies, sports bars, bed covers, sliding trays and side steps.

A New Dimension

Inside, occupants benefit from best-in-class second-row legroom, headroom, and shoulder room, with slimmer front and rear seatbacks taking full advantage of the 2,214mm-long cabin. Second-row seats are also equipped with Kia’s segment-first sliding-linked reclining function, allowing users to comfortably recline — an uncommon feature in mid-size pickups.

Even greater refinement is delivered by the laminated acoustic glass on the windshield and front windows, along with generous sound-absorbing materials throughout the body. Optimized airflow channels and sealing strips minimize road and wind noise from entering the cabin.

Infotainment highlights include a Panoramic Wide Display — which brings together a 12.3-inch cluster display, a 5-inch segment display, and a 12.3-inch infotainment system display — powered by Kia’s latest Connected Car Navigation Cockpit (ccNC) interface and paired with a Harman Kardon premium sound system. A folding Console Table7 offers usable flexibility, while further practicality is provided by a 33-liter under-seat storage compartment beneath the rear seat cushions, offering ample space for personal items and tools.

A Wide-Open Hinge allows the rear doors to open at up to 80 degrees, making it easier to load cargo or enter and exit the vehicle.

‘One more round’

The Kia Tasman was subject to a rigorous and extensive testing and development process, which was showcased through the brand’s ‘One More Round’ ‘One More Round’ campaign. This series followed the pickup as it underwent 1,777 specific tests conducted over more than 18,000 cycles of evaluation.

These tests took place across a range of environments and covered everything from off-road ability to wading, all-terrain durability to towing, and on-track performance to ride and handling.

Kia (www.kia.com)is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan ‘Movement that inspires’ reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact
Gaia Cianci
Senior Account Executive
T. +971 58 650 4919
E. gaia.cianci@ogilvy.com

- Kia and LG Electronics cooperate to present concept models for mobile professional and recreational spaces based on Kia’s Platform Beyond Vehicles (PBVs)
- The PV5 Spielraum Studio concept for mobile work and the PV5 Spielraum Glow cabin concept for outdoor activities debut at the 2025 Seoul Mobility Show
- Kia and LG are collaborating to launch the concept models in the second half of 2026

Dubai, United Arab Emirates, April 8 2025 – Kia Corporation and LG Electronics today announced a partnership to collaborate on the implementation of mobility space solutions based on PBV (Platform Beyond Vehicle) technology.

The companies signed a Memorandum of Understanding (MOU) at the Kia pavilion at the 2025 Seoul Mobility Show, held at KINTEX in Goyang, South Korea, and unveiled concept models for mobile work and recreational spaces that incorporate advanced home appliances into Kia’s PBVs.

The MOU signing ceremony was attended by Won-Jeong Jeong, Executive Vice President and Head of Korea Business Division at Kia, and Lyu Jae-cheol, president of the LG Home Appliance Solution Company.

The agreement brings together Kia’s PBV technology and LG’s expertise in AI solutions. The companies aim to offer customized space experiences for users, tailored to different lifestyles and work needs, by integrating advanced home appliances into PBVs. This will enable users to transform the vehicle into a personalized office, studio, lounge, etc.

“By offering mobility space solutions that combine automobiles with home appliances, we aim to lead a transformative shift in customers’ lifestyles,” said Won-Jeong Jeong, Executive Vice President and Head of Korea Business Division at Kia. “This partnership with LG Electronics advances the core value of PBVs, contributing to a new mobility paradigm where vehicles evolve into personalized spaces for living and working.”

PV5 Spielraum concepts

Kia and LG are showcasing two PV5 Spielraum concept models at the Kia pavilion during the 2025 Seoul Mobility Show, held from April 4 to 13. The word ‘Spielraum’ – German for ‘play space’ reflects the concept of flexible mobility environments

· Spielraum Studio concept: The Spielraum Studio concept is aimed at solo entrepreneurs who travel frequently, requiring both workspace and storage. It features LG’s AI-powered home appliances, such as its modular Stylersi, smart mirrors, and coffee machines, which are integrated to optimize the PV5’s interior. The AI system can monitor the user’s business schedule, calculate the remaining travel time to the destination, and recommend appliance settings accordingly.

· Spielraum Glow cabin concept: The Spielraum Glow cabin concept is designed to cater to the growing demand for car picnic experiences. It includes appliances such as refrigerators, lightwave ovens, and wine cellars, seamlessly supporting a wide range of outdoor leisure activities. Each appliance has MoodUP™ panelsii that adjust color based on the user’s preferences, providing a unique experience.

The two companies are working together to bring the concept models to market in the second half of 2026. With this agreement as a starting point, they also plan to cooperate in developing advanced home appliances and AI solutions that can streamline and enhance everyday tasks.

Kia (www.kia.com)is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan ‘Movement that inspires’ reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact
Gaia Cianci
Senior Account Executive
T. +971 58 650 4919
E. gaia.cianci@ogilvy.com

- Kia Design returns to Milan Design Week for third consecutive year, providing a platform for artistic expression and cultural exchange.
- Works by artists Philippe Parreno and A.A. Murakami curated to reflect the brand’s ‘Opposites United’ design philosophy.
- ‘Marquee’, ‘The Cave’, ‘Beyond the Horizon’ and ‘The Eclipse’ deliver a sensory journey echoing the evolution of Kia’s design philosophy.
- Exhibition runs from April 7-13 at Museo della Permanente in Milan, Italy.

Dubai, United Arab Emirates, April 14, 2025– Kia Design has introduced the theme of its Milan Design Week 2025 exhibition, Opposites United: Eclipse of Perceptions, in collaboration with internationally acclaimed artists Philippe Parreno and A.A. Murakami (Azusa Murakami and Alexander Groves).

This year’s exhibition continues Kia’s commitment to cultural exchange and creative exploration. Focusing on the brand’s evolving transformation – rooted in its core cultural values and creative identity – the event sparks conversations that challenge and inspire both Kia Design and the global creative community.

By bringing together visionary artists such as Philippe Parreno and A.A. Murakami, alongside Kia Design and other prominent members of the global creative community, the exhibition aims to offer an interactive experience where visitors can engage with the ideas, philosophies, and expressions that shape contemporary creativity.

Since its first participation in Milan Design Week in 2023, Kia Design has sought to support art and culture by providing a platform for artists to express their interpretations of the brand’s design philosophy, ‘Opposites United’. Participating artists collaborate on experimental approaches, expressing the 'Opposites United' theme through their works or performances, creating resonant experiences for visiting audiences.

The Eclipse

A central stage for performances and talk sessions, ‘The Eclipse’ features tiered seating reminiscent of the Colosseum, with content projected onto a layered system of shades. In this space, the audience is encouraged to become active participants, immersed in the content and interpreting it subjectively, rather than simply remaining as observers.

Eclipses have held significant scientific, religious, and cultural meanings throughout human history. These celestial events have inspired us to dream, look beyond our own existence, predict the future and advance our technologies.

Opposites United: Eclipse of Perceptions uses the space to embody the story of Kia Design, and its ambition to evolve relentlessly, through dramatic staging and spatial transformations. The audience serves as witnesses to a rare and exceptional moment, joining as active participants at each instance of delight and contemplation.

Philippe Parreno

One of the most internationally influential French artists of the last 25 years, Philippe Parreno works across a diverse range of media, including film, music, sculpture, drawing, and performance.

The EV3 has a segment-leading range of up to 605 km and can charge from 10-80 percent in 31 minutes*, delivering impressive usability. The vehicle’s innovative interior design optimizes space, comfort, and accessibility, while Kia’s AI Assistant, advanced driver assistance systems (ADAS), and Over-the-Air (OTA) updates enhance the ownership experience with cutting-edge technology.

Adopting languages and codes from a variety of media, Parreno’s work questions the boundary between reality and fiction, exploring the space where the real and imagined intersect. Parreno encourages audiences to reconsider how they engage with the real and the imagined, prompting a deeper reflection on the nature of experience itself.

Marquee

Located at the exhibition’s entrance, Parreno’s Marquee exemplifies the cultural vanguard by revitalizing the historical marquee concept in the context of contemporary art. By blurring the lines between architecture, design, and performance, the work transcends its origins as a cinema frontage, with the text-free work instead focusing on light and form.

Ephemeral light, spatial interaction, and performative illumination shape a dynamic experience, elevating the marquee from a mere object to a reflection on the evolving interplay of past and present.

A.A.Murakami

Established in 2020 by Azusa Murakami and Alexander Groves, A.A. Murakami creates immersive installations that blend science and art. The ongoing Ephemeral Tech series combines innovative technology with ethereal materials and states of matter to create sensory experiences and unnatural phenomena.

A.A. Murakami’s work has been featured at the Venice Art and Architecture Biennales and is part of permanent collections at MoMA in New York, the Pompidou Centre in Paris, Vitra Design Museum in Germany, and M+ in Hong Kong. Murakami and Groves’ experimental design practice, Studio Swine, has also received awards at major global festivals, including Cannes.

The Cave

A.A. Murakami’s The Cave fuses primal and technological elements to highlight humanity's enduring creative impulse. A large-scale automaton with robotic limbs, representing cutting-edge technology, interacts with ancient instruments crafted from replicas of ancient animal bones. The juxtaposition represents relentless exploration, with the limbs emerging from a pool of water before activating bellows to blow air through the instruments, creating an ethereal soundscape that fills the space.

The immersive red light and still water environment push sensory boundaries, reflecting the work's concept as a meditation on life’s defiance of entropy and sparking intellectual curiosity. The installation poses profound questions about the endurance of human creativity and meaning in the face of existential uncertainty.

Through its ephemeral performance, The Cave underscores A.A. Murakami’s pursuit of capturing a unique moment – not by replicating the past or present, but by relentlessly combining and reimagining elements to forge a new path.

Beyond The Horizon

Beyond the Horizon is the second work by A.A. Murakami featured within Opposites United: Eclipse of Perceptions. The display showcases giant, amorphous bubbles emerging from hanging automata and transforming into clouds. Pushing the boundaries of traditional sculpture and installation, the work explores ephemeral, performative, and interactive dimensions.

The use of mechanical devices to create organic, ever-changing forms reflects a willingness to experiment with unconventional materials and technologies, a hallmark of creative risk-taking. The unpredictable nature of the bubbles – sometimes random, sometimes synchronized – introduces an element of chance, embracing the inherent risk in working with dynamic, uncontrolled systems.

The immersive environment, with its elevated walkway, hazy atmosphere, and floor covered with a thin layer of water to make it reflective, further amplifies the viewer's experience, creating a sense of wonder and encouraging interaction with the artwork’s unpredictability.

Opposites United: Eclipse of Perceptions runs from April 7-13 at Museo della Permanente in Milan, Italy.

Kia (www.kia.com)is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan ‘Movement that inspires’ reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact
Gaia Cianci
Senior Account Executive
T. +971 58 650 4919
E. gaia.cianci@ogilvy.com

- Kia EV3 wins 2025 World Car of the Year title at 2025 World Car Awards
- World Car Awards recognize, reward and inspire automotive excellence and innovation in the rapidly changing mobility industry
- Winners were selected by a highly respected jury of 96 international automotive journalists from 30 nations - The award highlights Kia’s global leadership in the provision of design-led, technologically advanced, sustainable mobility solutions

Dubai, United Arab Emirates, April 21, 2025:– The Kia EV3 has been hailed the outright winner at the 2025 World Car Awards. Revealed during a live announcement at the World Car Awards ceremony at the 2025 New York International Auto Show, the Kia EV3 secured the prestigious title of 2025 World Car of the Year.

“It is an immense honor for everyone at Kia that the EV3 has been awarded the 2025 World Car of Year title. This award highlights Kia’s global leadership in providing design-led, technologically advanced, sustainable mobility solutions and how the EV3’s class-leading attributes redefine the user experience for customers worldwide,” said Ho Sung Song, President and CEO at Kia.

The 2025 World Car Awards were judged by a panel of 96 highly respected international automotive journalists from 30 countries. The EV3's victory brings Kia’s total of wins at the World Car Awards to six since 2020.

What category did the Kia EV3 win at the 2025 World Car Awards?

The Kia EV3 won the following title at the 2025 World Car Awards: · 2025 World Car of the Year

What are the Kia EV3’s key product features?

The EV3 brings the cutting-edge innovation of Kia’s flagship EV9 to a wider audience than ever before, setting new standards in the compact electric vehicle (EV) SUV segment. The EV3 boasts a bold, progressive exterior and an innovative, practical interior that maximizes space, functionality, and comfort.

The EV3 has a segment-leading range of up to 605 km and can charge from 10-80 percent in 31 minutes*, delivering impressive usability. The vehicle’s innovative interior design optimizes space, comfort, and accessibility, while Kia’s AI Assistant, advanced driver assistance systems (ADAS), and Over-the-Air (OTA) updates enhance the ownership experience with cutting-edge technology.

For more information about the Kia EV3, please visit here

Previous World Car Awards titles won by Kia

Editor’s note:

*Claimed 605 km range and 31-minute charging time apply to the 81.4 kWh version of the EV3 and are based on the standardized WLTP assessment.

Kia (www.kia.com)is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan ‘Movement that inspires’ reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact
Gaia Cianci
Senior Account Executive
T. +971 58 650 4919
E. gaia.cianci@ogilvy.com

· The exclusive viewing event spotlighted Kia’s continuous efforts to promote innovation and sustainable mobility.
· Kia Tasman is backed by 20 years of research and off-road DNA.

Dubai, United Arab Emirates, April 10, 2025: Kia Middle East & Africa successfully concluded its UAE Tasman Roadshow at A1 SPACE in Alserkal Avenue, Dubai, UAE.

The two-day exclusive viewing, which took place on April 9 and 10, underlined Kia’s longstanding commitment to innovation and sustainable mobility solutions. Media, customers, and pickup enthusiasts were all specially invited to experience this exciting event firsthand.

The Kia Tasman Roadshow offered attendees an exclusive first look at Kia’s bold entry into the pickup truck segment. Designed to redefine expectations, the Tasman blends rugged durability with advanced technology and SUV-like interior comfort. Built on 20 years of research and off-road expertise, the Tasman is engineered to thrive in diverse environments while maintaining practicality for everyday use.

Featuring a striking design with Kia’s signature Opposites United philosophy, the Tasman introduces industry-first factory-backed customisation, allowing customers to personalise their vehicle from the outset with 12 OEM packages. With nine exterior colors and four interior packages, including Espresso Brown and Terracotta Brown, the Tasman ensures a tailored experience for adventure seekers, professionals, and families alike.

Attendees also had the opportunity to explore the Tasman’s cutting-edge technology, including Kia Connect Car Services, which offers over 50 smart features for enhanced safety and convenience. Remote Smart Parking Assist (RSPA), Over-the-Air (OTA) updates, and a Harman/Kardon premium sound system further elevate the driving experience.

Engineered for performance, the Tasman boasts, an impressive 252mm ground clearance, and a segment-leading 32-degree approach angle in its X-Pro variant. With up to 1,195kg payload capacity and 3.5T towing capability, the Tasman is built to handle both work and play. The vehicle has endured 1,777 tests across more than 18,000 cycles, including off-road trials, wading tests, all-terrain durability assessments, towing trials, and on-track performance evaluations — proving its reliability in the most demanding conditions.

Kia’s sustainability commitment is reflected in the Tasman’s interior, incorporating bio-plastics, recycled PET fabric, and eco-friendly paint solutions.

The Kia Tasman will be offered in two powerplants: a 2.5L turbocharged gasoline engine mated to an 8-speed automatic transmission, and a 2.2L turbocharged diesel engine mated to either a 6-speed manual or an 8-speed automatic transmission.

The Kia Tasman represents a new era of pickup trucks, combining strength, style, and sustainability. It embodies Kia’s commitment to pioneering mobility solutions, pushing the boundaries of design, technology, and performance while embracing a more sustainable future.

The Kia Tasman will be available across the region from August this year. Prices in the UAE are at a starting MSRP of AED 118,290 for the Base LX 2WD trim, with the top-tier X-Pro+ variant priced at AED 178,090. Prices are inclusive of 5% VAT and exclude accessories.

For more information, please visit https://kia-tasman.com/

Kia (www.kia.com)is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan ‘Movement that inspires’ reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact
Gaia Cianci
Senior Account Executive
T. +971 58 650 4919
E. gaia.cianci@ogilvy.com

● This chapter follows the successful launch and operation of chapter one in the GCC.
● The second chapter will focus on using food waste to create compost, which will be utilised for planting and then into bio-fabricated material.
● The initiative is inspired by Kia’s sustainable design philosophy, with an aim to promote sustainable practices while partnering with local communities and experts to make an impact.

Dubai, United Arab Emirates, March 10, 2025:As part of its global commitment to sustainability, Kia Middle East and Africa is launching the second chapter of its “Cycle of Life: Seeds of Change” initiative, furthering its vision of delivering sustainable solutions beyond mobility.

Following the success of chapter one in the GCC, Kia is expanding this partnership with chapter two to Africa , specifically in Zambia, in collaboration with The Waste Lab, African Education Program and ElectricLime Films. Together, Kia and its partners will integrate sustainable food waste management, regenerative agriculture, and community-focused education programs that build local capacity and drive long-term environmental change.

The second chapter will focus on converting food waste into nutrient-rich compost, which will be used to cultivate crops for food production and to generate biomaterials for the creation of sustainable, eco-friendly textiles.

Inspired by Kia’s sustainable design philosophy, this initiative applies these principles to create a circular economy, promoting sustainable practices and partnering with local communities and experts to deliver meaningful environmental and social impact. While Kia and The Waste Lab will provide essential tools and resources, the African Education Program will take the lead in delivering the training and education necessary to adopt long-term sustainable practices.

Kia’s composting journey: Running successfully since 2023

The success of chapter one in the GCC laid the foundation for Kia’s expanded sustainability efforts. Launched during Ramadan 2023, the first chapter focused on raising awareness by demonstrating how food waste can be repurposed into compost to support regenerative agriculture. Kia collaborated with The Waste Lab to collect food waste from 150 households in Dubai, transform it into compost at The Waste Lab farmland in the UAE, and culminate the journey with a zero-waste farm-to-table iftar in Jeddah.

With chapter two, Kia is moving beyond awareness to create a direct environmental and social impact. Expanding to Africa, the initiative will take a step further by producing sustainable biomaterials from the harvested crops, demonstrating Kia’s commitment to creating a circular economy in action. Kia is sponsoring the African Education Program / The Waste Lab to implement a hands-on educational program in Zambia, where 100 youth will undergo 6 months of training on composting, planting, and bio fabrication. The program will equip participants with practical skills to create a self-sustaining garden, while contributing to the production of eco-friendly biomaterials.

SooHang Chang, President at Kia Middle East & Africa, commented: “Under Kia’s corporate vision to be a ‘Sustainable Mobility Solutions Provider,’ we have seen firsthand how simple, everyday actions, like food waste recovery, can create a ripple effect that results in a meaningful cycle of impact. Now, with the expansion of this partnership across new regions and partners, from the Middle East to Africa, we are committed to driving even greater change for local communities. Through chapter two of ‘Cycle of Life: Seeds of Change,’ we aim to inspire more sustainable practices and tangible transformation, aligning with Kia’s broader commitment to carbon neutrality by 2045. With EVs as enablers of this positive shift, alongside our focus on sustainable materials and eco-conscious innovations, we continue to drive forward a greener future.”

The Waste Lab is an impact-driven startup based in the UAE with a mission to reduce and repurpose food waste to create healthy compost and other byproducts that benefit local soil, farms, food and jobs. The African Education Program helps unlock the potential of Zambia’s youth and adults by building and growing community-led organizations. These organizations lead local transformation through quality education, health, and community development initiatives. By partnering with these entities, Kia continues to be an advocate of sustainable mobility solutions. Together, in line with their shared vision of creating a positive impact on the environment, the Cycle of Life - Seeds of Change initiative was born.

The project aims to reduce food waste, inspire sustainable biomaterial production, and support communities with the knowledge and tools to create lasting environmental and social benefits, with the African Education Program playing a vital role in facilitating community engagement and education throughout this process.

Kia (www.kia.com)is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan ‘Movement that inspires’ reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact
Gaia Cianci
Senior Account Executive
T. +971 58 650 4919
E. gaia.cianci@ogilvy.com

- Kia unveils exterior design of PV5 Passenger and Cargo models, the brand’s first dedicated PBVs
- Highly diverse in nature, all PV5 models share consistent design values highlighting a shared boldness and capability
- More details on brand’s PBV business strategy and PV5 offerings to be unveiled at the 2025 Kia EV Day

Dubai, United Arab Emirates, February 24, 2025– Kia Corporation today unveiled the exterior design of its PV5 Passenger and Cargo models ahead of the brand’s second Kia EV Day, which will be held in Tarragona, Spain, later this month.

Previewed by the Concept PV5 at the Consumer Electronics Show (CES) in 2024, the mid-sized PV5 is the first model to make its debut under Kia’s new Platform Beyond Vehicle (PBV) global business strategy.

Designed to redefine the concepts of space and mobility, the PV5 will leverage Kia’s world-leading EV technology and fulfil the diverse needs of a broad customer base by providing unprecedented flexibility and customization through innovative modularity.

Kia will offer the PV5 in several configurations to meet a wide range of usage needs. The Passenger and Cargo models will be joined by further additions to the range, including specialized conversion options, set to be unveiled at the 2025 Kia EV Day.

The Kia PV5’s contemporary design transcends traditional light commercial vehicles, featuring a fresh aesthetic that emphasizes flexibility and customization through a modular approach.

“While the PV5 is offered in three different body styles to provide innovative solutions for a diverse range of customer needs, they all embody the same consistent design values inspired by Kia’s design philosophy, ‘Opposites United,’” said Karim Habib, Head of Kia Global Design. “Each model confidently expresses a solid, bold, futuristic character and a highly capable attitude.”

Kia PV5 Passenger Design

The PV5 Passenger’s refined geometric profile accentuates its contemporary look and delivers excellent visibility thanks to the large window area, made possible by a low beltline. The model’s window area is framed by striking black graphic glass surrounds that contrast with the PV5’s body color.

Robust black geometric wheel arch claddings and rocker panels give continuity with Kia’s SUV lineup and suggest an off-road character, confidently linking the high-tech upper cabin with the more rugged and purposeful lower body.

The bold signature lighting and sleek black accents on the main headlight units elevate the PV5’s modern appeal, while the parting line in profile enhances the geometric silhouette and contributes to a tough aesthetic.

The rear of the PV5 Passenger highlights the PBV’s robust, modern character and projects a functional, logical nature. The elegantly chamfered D-pillar line extends to the rear, enhancing the vehicle’s sense of volume.

The PV5 also features a single lift-up tailgate door, set above a strong bumper that mirrors the protective corners at the front. The body color stretches from the side to the rear, amplifying a horizontal stance and creating unified visual continuity of design.

Kia PV5 Cargo Design

While the PV5 Cargo shares the same geometric design as the PV5 Passenger, it features a boxier profile that reflects its enhanced space efficiency. Clean, modern aesthetics with a clear sense of order to each element elevate the PV5 Cargo’s design over traditional light commercial vehicles.

A key difference lies in the Cargo's twin side-opening tailgate doors, which provide optimal practicality and easy access for loading and unloading, allowing users to customize their experience to meet their specific needs.

The rear design complements the sleek side lines, providing a solid and modern look. This approach boosts load capacity and creates a more spacious, open feel.

Looking Ahead: 2025 Kia EV Day

Kia will host its 2025 Kia EV Day in Tarragona, Spain on February 24, where it will unveil the full PV5 product range, including derivative models and conversion options, alongside strategic plans for its PBV business. Official details of vehicle interiors and product offerings will be released on February 27, with the event video available on the Kia Worldwide YouTube channel in March.

Kia (www.kia.com)is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan ‘Movement that inspires’ reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact
Gaia Cianci
Senior Account Executive
T. +971 58 650 4919
E. gaia.cianci@ogilvy.com

● Kia will be the title sponsor for the eSports event, a key milestone in the growth of competitive gaming in MENA.
● Through its partnership with Riot Games MENA (The Arabian League), Kia will build further ties with the global eSports community in the MENA region, following successful collaborations in Europe, North America and Korea.
● Kia will bridge gaming and the real world with on-ground activations, contributing to the gaming culture among youth in MENA through innovative ways.

Dubai, United Arab Emirates, February 25, 2025:Kia Middle East and Africa and Riot Games MENA announced their partnership for The Arabian League, the official regional league in the MENA region. This collaboration builds on Kia’s existing successful alliances with the League Championship Series since 2019 in Europe, 2021 in Korea and 2024 in North America, demonstrating its ongoing commitment to eSports.

League of Legends (LoL), developed by Riot Games, is a cornerstone of the global eSports scene, known for its highly structured competitive ecosystem. Since its launch in 2019, the Arabian League has brought together the region’s top teams to compete for the MENA championship and a chance to represent the region on the international stage at the EMEA Masters, a key tournament that bridges regional talent with Europe’s wider competitive circuit.

SooHang Chang, President, Regional HQ, Middle East & Africa, Kia, commented: “Leveraging the success of our League of Legends partnerships in Korea, North America, and Europe, we are excited to expand this collaboration in the MENA region. Guided by our customer-centric vision, we are fostering these relationships to create meaningful and lasting connections with gamers and enthusiasts. We look forward to an engaging tournament and supporting the region's top talent.”

Tariq Al Kufiri, Head of Business Development at Riot Games MENA, commented: “eSports - aside solely being about electronic gaming - is a global movement that brings people together through passion, skill and innovation. Kia’s commitment to innovation and excellence aligns perfectly with our vision for the future of eSports and gaming. Together, we look forward to delivering great experiences to players across the region, further strengthening the eSports ecosystem and driving new opportunities for growth and engagement.”

The Arabian League, recognised as the largest of its kind in MENA with over 19 million minutes watched, is managed locally in the Middle East, with regional talent leading the broadcasts in Arabic. Eligible countries to play include Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia and the United Arab Emirates.

Kia (www.kia.com)is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan ‘Movement that inspires’ reflects Kia’s commitment to inspire consumers through its products and services.

League of Legends Esports (LoL eSports) is the pinnacle of competitive gaming attracting the attention of millions of fans since 2010. Accessible worldwide through live events as well as digital and traditional channels, it is one of the most-watched forms of sports entertainment on the planet. With leagues representing regions from around the globe qualifying into three high-impact tournaments, LoL eSports offers players a platform to pursue eSports as a meaningful and rewarding life pursuit.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact
Gaia Cianci
Senior Account Executive
T. +971 58 650 4919
E. gaia.cianci@ogilvy.com

For Riot Games media inquiries, please contact:

- Kia presents the KMTV Bonnet-Type Bare Chassis and KLTV 2-Seater Cargo model at the largest international defense industry exhibition in the Middle East and Africa.
- The company unveils the Kia Tasman, with specialized off-road features for the Middle Eastern and African market.
- Kia teases its plan for special purpose derivatives.

ABU DHABI, February 18, 2025 – Kia Corporation is once again showcasing its cutting-edge military vehicles at the International Defense Exhibition & Conference (IDEX), the largest defense industry exhibition in the Middle East and Africa. The event, taking place from February 17 to February 21 at the Abu Dhabi National Exhibition Centre (ADNEC), will bring together over 1,350 companies from 65 countries.

At this year’s exhibition, Kia will present its Kia Medium Tactical Vehicle (KMTV) Bonnet-Type Bare Chassis, the Kia Light Tactical Vehicle (KLTV) 2-Seater Cargo model and the Kia Tasman. All three models offer versatile utility that can be tailored to customers.

With a water fording capability of up to one meter, the KMTV can navigate slopes of up to 60 percent longitudinally and 40 percent laterally, while accommodating up to 25 troops.

For the KMTV Bonnet-Type Chassis, its bonnet-style design positions the driver’s seat behind the engine, providing improved protection. With its platform structure, the KMTV Chassis can be developed for various purposes.

The KLTV 2-Seater Cargo model is designed for adaptability and resilience in diverse operational environments. It boasts water fording capabilities of up to 760mm, can climb 60 percent longitudinal slopes and traverse 40 percent lateral slopes, and functions reliably in temperatures as low as -32°C. Additionally, the vehicle is equipped with electromagnetic interference shielding (EMI), making it suitable for high-tech military applications. Built on a versatile platform, the KLTV can be customized for a variety of operational needs.

Recognized for their outstanding maneuverability and versatility based on its platform structure, the KLTVs are currently in service across the Middle East, Southeast Asia, and Latin America. They were also selected for Poland’s military vehicle replacement program, further validating their reliability and effectiveness.

As part of its presence at IDEX 2025, Kia will also introduce its first-ever brand-exclusive pickup truck, the Kia Tasman. Designed specifically for the Middle Eastern market, the Kia Tasman features a desert-colored matte finish, a snorkel system for improved off-road capabilities, and a front bumper bull bar for enhanced safety. Kia, with its experiences for over 50 years in developing special purpose vehicles, plans to expand into the pickup segment, reinforcing its commitment to providing specialized solutions for a variety of needs.

“We are honored to present a wide range of special-purpose vehicles, from medium duty trucks to pickups, all equipped with Kia’s advanced technology,” said Ik Tae Kim, Senior Vice President of the Special Vehicle Division at Kia Corp. “We will continue to develop military-specific vehicles to ensure safe and efficient mobility for defense forces, contributing to the future vision of military mobility.”

Through its participation in IDEX 2025, Kia aims to highlight the future direction of its special-purpose vehicle development.

Kia (www.kia.com) is a global mobility brand that is creating innovative, pioneering, and leading sustainable mobility solutions for consumers, communities, and societies around the world. As a Sustainable Mobility Solutions Provider, Kia is spearheading the popularization of electrified and battery-electric vehicles and developing a growing range of mobility services, encouraging people around the world to explore the best ways of getting around. Kia has been providing mobility solutions since 1944. With 52,000 employees worldwide, a presence in about 200 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspiring consumers through its products, technologies, and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

For media inquiries, please contact

Kia supplies 130-strong vehicle fleet to AO25 tournament organizers, made-up entirely of award-winning all-electric and hybrid models

Kia to reaffirm its commitment to electrification, showcasing EV3, EV5, EV6 and EV9 throughout the tournament

New brand campaigns 'What’s Your Next Move?' and 'What Moves You?' to engage fans globally and locally

Dubai, United Arab Emirates, January 16, 2025 – Kia Corporation is once again supporting the Australian Open – the prestigious tennis Grand Slam event of the Asia-Pacific region – through the supply of a fleet of official tournament vehicles, including its all-electric EV5, EV6 and EV9 models, plus hybrid Carnival HEV, Sorento HEV and Sportage HEV models.

As the Major Partner of AO25, the brand held an official vehicle handover ceremony at Melbourne Park on January 8, attended by Damien Meredith, Kia Australia CEO; Craig Tiley, Australian Open Tournament Director; and Ash Barty, Australian Open champion. Following 24 years of support, Kia continues to be the Australian Open’s longest-running major partner.

Kia presented tournament officials with a fleet of 130 vehicles, featuring 25 units of EV9, 15 units of EV5, 10 units of EV6, 30 units of Carnival HEV, 25 units of Sorento HEV and 25 units of Sportage HEV. This is the first year that all tournament vehicles are electrified – either all-electric or hybrid. The vehicles will provide players, match officials and VIPs with safe, comfortable and sustainable transport around Melbourne during AO25 which runs from January 12 to 26.

"Our partnership with the Australian Open has always been about pushing boundaries and inspiring movement, and this year we are excited to take it further with our electrified fleet" commented Ho Sung Song, Kia President and CEO. “By showcasing our EV and hybrid models, we reaffirm our commitment to sustainable mobility while supporting one of the world’s most prestigious sporting events.

"Through our AO25 campaigns, immersive customer experiences, and collaborations with Tennis Australia, we aim to celebrate the spirit of progress and empower individuals to embrace their ‘next moves’. Kia’s electric vehicles are at the heart of this journey, embodying the future of mobility and connecting fans worldwide to the energy of this superb event."

Kia is taking the opportunity of AO25 to underscore its dedication to making all-electric and hybrid cars accessible to a greater number of people, with the official vehicle fleet and a series of fan engagements. The company is showcasing its full all-electric lineup (EV3, EV5, EV6 and EV9) throughout the tournament while offering fans the opportunity to engage with EV technology at major touchpoints across Melbourne Park.

"We are delighted to continue our close relationship with Kia, the Australian Open’s longest-serving partner and one of the most enduring sports sponsorships in Australia," said Craig Tiley, Australian Open Tournament Director. "The Australian Open and Kia are both committed to cultivating and celebrating the spirit of progress – making us ideal partners."

"We are delighted to share that this year’s fleet of 130 Kia vehicles is made up entirely of award-winning all-electric and hybrid models, demonstrating both Kia and the AO's commitment to sustainability and innovation. When Kia's iconic AO cars start appearing on Melbourne’s streets, the city knows that the AO has arrived, creating an unbeatable atmosphere and buzz."

As part of AO25, Kia is introducing its latest brand campaign, ‘What’s Your Next Move?’, featuring the Kia EV3 globally and the EV5 locally, to engage tennis fans during the Australian Open. This campaign, aligned with Kia's brand ethos, "Movement That Inspires," showcases the energy and progressiveness of AO25 while encouraging audiences to take on new challenges. In particular, the documentary film ‘Rafa’s Next Move’ illustrates Nadal’s story at the Australian Open and his day-to-day interests outside of tennis.

Kia is teaming up with Tennis Australia again to produce an inspiring four-episode digital series titled ‘What Moves You?’. This series will explore the personal stories of current tennis players delving into what fuels their passion beyond the tennis court. Through candid interviews conducted inside the Kia EV5 and EV9, the series highlights how these athletes find inspiration in their lives and promotes Kia’s electric vehicles as symbols of innovation and movement.

Furthermore, Kia has launched a series of programs to create unforgettable experiences for its customers and fans during AO25. 90 Kia customers from around the world, selected through promotional activities after test-driving and purchasing Kia EVs, will join live match viewing and a special tour of Melbourne Park. Ten influencer teams will also attend the event as guests of Kia and create engaging content from AO25 as they drive through the city of Melbourne in Kia EVs.

In another initiative, 20 children in Korea have been selected as official Ballkids for AO25. These children will also enjoy once-in-a-lifetime experiences, such as being on the court with the world’s best players, engaging in tennis activities, and exploring Melbourne's rich culture and iconic attractions.

EV3 hailed for automotive innovation, performance, and value for money.

Six category winners chosen by 82 female automotive journalists from 55 countries.

WWCOTY Supreme Winner title, which the Kia EV9 took in 2024, to be revealed on March 6.

Dubai, United Arab Emirates, January 13, 2025 – Kia announced today that the Kia EV3 has been named the winner in the Compact SUV category at the prestigious 2025 Women's Worldwide Car of the Year (WWCOTY) Awards.

A jury of 82 female motoring journalists from 55 countries across five continents evaluated the Kia EV3 on criteria including safety, quality, price, design, ease of driving, performance and environmental footprint against eleven competitor vehicles in the Compact SUV category. The Kia EV3, which is designed to broaden the appeal of electric mobility to a much broader global customer demographic, stood out for its excellence in terms of driving, technology, comfort, and value for money.

The EV3 provides a segment-leading range of up to 605 km (WLTP) and is equipped with 400V fast charging technology, making it possible to charge from 10% to 80% in just 29 minutes*. Up to 202km of range can be added in just 15 minutes, making the EV3 one of the most efficient EVs in its class.

Inspired by Kia´s ‘Opposites United’ design philosophy, the EV3 blends modernity with nature to deliver a striking yet harmonious exterior and interior design. Its 2.68-meter wheelbase and 4.30-meter length create a spacious, game-changing living-room-inspired interior. The EV3 features a 460-liter boot with a flexible two-tier floor, plus a 25-liter frunk.

The Kia EV3’s recognition in the 2025 WWCOTY Awards demonstrates Kia's dedication to creating vehicles that appeal to a wide range of perspectives and preferences. This award showcases the EV3’s global appeal and its resonance with women worldwide.

Along with five other category winners, including 4x4 and Pick-Up, Large SUV, Large Car, Performance And Luxury Cars and Urban Model, as the winner of the Compact SUV category, the Kia EV3 now progresses to the final round of judging to determine the overall WWCOTY Award winner. The WWCOTY Supreme Winner, a title which last year went to the Kia EV9, will be announced on March 6, two days before International Women's Day.

Editor’s Notes

*605 km range applies to the 81.4 kWh version of the EV3. The range is 436 km for the 58.3 kWh version. Consumptions and emissions are determined according to the standardized Worldwide Harmonized Light Vehicles Test Procedure (WLTP) measurement. The individual driving style and other external factors have an influence on the actual efficiency.

Dubai, United Arab Emirates, December 11, 2024 – The Kia PV5 has won the prestigious 'One to Watch' Award at the What Van? Awards 2025, ahead of the production-design reveal and ultimate launch of Kia's first electric van next year.

The What Van? Awards celebrate the brands, businesses and organizations within the UK's light commercial vehicle industry that have reached the pinnacle of their fields, with an appropriately business-focused event that took place on Wednesday, 4 December at the London Hilton Bankside hotel.

The What Van? Awards are assessed by an experienced panel of independent judges from across the light commercial vehicle sector. The 'One to Watch' award is only given to the most appealing and interesting vehicle set to change, invigorate or even disrupt the sector.

On behalf of the 2025 awards judging panel, James Dallas, Editor of What Van? commented: "Kia's entry into the LCV market with this versatile, modular van promises to signal the shape of things to come for electric load carriers."

Simon Hetherington, Kia UK's Commercial Director said: "Kia's entrance in the van industry is a ground-breaking moment for our brand and comes at a time of significant industry change. We're confident with our starting place: 100% electric with a dedicated EV platform and the unique benefit of being able to tailor our commercial vehicle business to modern challenges. We gratefully accept What Van?'s 'One to watch' award and we are all very proud of this recognition."

The Kia PBV story in brief

Kia PBV vans are a core part of the brand's "Plan S" global business strategy, first unveiled in January 2020.

In April 2023, Kia broke ground on a brand new dedicated electric van factory. The first PBV concepts, including Concept PV5 and Concept PV7, were unveiled in January 2024 at CES in Las Vegas, showcasing Kia's pioneering intentions in the commercial vehicle space.

The Kia PV5 – Kia's first dedicated electric van due for launch in 2025 – brings innovation to the light commercial vehicle sector, including a seven-year/100,000-mile warranty as standard and unparalleled technology such as V2L and incorporated fleet management solutions.

In early 2025, Kia will reveal the production version of the Concept PV5 van for the first time and soon after will introduce full specifications, pricing and UK business strategy.

The new Sorento model boasts a striking exterior design with a newly designed grille. A clear statement of Kia's innovative approach and dedication that enhances the driving experience.

Dubai, United Arab Emirates, May 29, 2024: Kia Middle East and Africa is thrilled to announce the launch of the new Kia Sorento restyled model, set to redefine the mid-size SUV market in the region. This launch marks a significant milestone for Kia, showcasing the brand's commitment in innovation, style, and advanced technology.

The new Sorento showcases an eye-catching exterior design with a newly designed grille, vertical headlights, and L-shaped daytime running lights (DRL), giving it a bold road presence. The rear features a new star-map graphic that connects the vertical tail lamps, enhancing its modern look. The new model also offers rims up to 20 inches, catering to a variety of style preferences.

The Sorento's redesigned interior is a testament to Kia's dedication to luxury and comfort, equipped with a horizontal layout that emphasizes spaciousness. The new Kia infotainment platform features a 12.3-inch high-definition curved display screen, a 12.3-inch digital instrument cluster, and a 10-inch head-up display, along with wireless Apple CarPlay and Android Auto. Enhanced interior lighting with mood lamps creates a refined atmosphere, ensuring every journey is a premium experience.

Yaser Shabsogh, Vice President, Commercial Operations, Regional HQ, Middle East & Africa, Kia, stated: "This restyled model is a clear statement of Kia's innovative approach and dedication to enhancing the driving experience. We invite all potential car buyers to visit our showrooms and experience the new Sorento first-hand".

In terms of features, the new Sorento is equipped with a Digital Centre Mirror and advanced driving safety systems, including new driving safety (ADAS) such as Junction Turning, Junction Crossing, Lane–change Oncoming, Blind-spot Collision-avoidance Assist and 360-degree parking sensors. These technologies highlight Kia's focus on safety and driver assistance, ensuring peace of mind for all passengers on the road.

Under the hood, the Sorento restyled is powered by a state-of-the-art 3.5L V6 engine, delivering 268 horsepower and 331 Nm of torque. This powerful engine ensures robust performance, making the Sorento a leader in its segment for both everyday driving and long-distance travel.

Ahmed Soudodi, Vice President, Product & Marketing, Regional HQ, Middle East & Africa, Kia, added: "The new Sorento restyled embodies Kia's vision of combining bold design with cutting-edge technology. We are excited to bring this model to the region and confident it will resonate with our customers looking for a stylish, luxurious space, and high-performing mid-size SUV".

The new Kia Sorento is now available at Kia showrooms across the region. For more information or to schedule a test drive, please contact your local Kia dealer.

Behind-the-scenes documentary series showcases the creation of Kia''s first pickup truck, Tasman

Series highlights more than 18,000 rounds of testing, emphasizing the vehicle''s extreme durability and exceptional performance. Tasman set for world premiere in H2 2024, followed by global release in H1 2025, starting with Korea and expanding to Australia and Middle East/Africa.

Dubai, United Arab Emirates, July 16, 2024 – Kia has released a teaser for its upcoming documentary series, ''One More Round'', which provides an in-depth look at the rigorous development process behind the highly anticipated Tasman pickup truck.

The series will showcase the extensive testing and detailed honing that the brand's first-ever pickup model has undergone in locations including the hostile terrain of the Australian wilderness to ensure optimum durability and performance.

'One More Round' will take viewers behind the scenes of the Kia Tasman's exhaustive program of more than 18,000 rounds of testing, highlighting the pickup truck's comprehensive capabilities and rugged reliability.

The first episode, scheduled for release on July 22, will focus on off-road testing. Subsequent episodes will feature deep-water wading, all-terrain durability and towing trials, on-track performance, ride and handling, plus interviews with the research and development team. The episodes will be released from July through October.

The series' title 'One More Round' signifies the immense efforts and determination to set the highest possible standards during the Kia Tasman's development. With 1,777 specific tests conducted over 18,000-plus rounds of evaluation, the title also encapsulates the spirit of Kia's engineers to achieve the highest standards in bringing the Tasman to life.

"The Kia Tasman represents our unwavering dedication to innovation. Every aspect of our R&D Division's capability has been channeled into creating a vehicle that not only lives up to its title as the first of its kind, but also delivers performance that surpasses expectations," said Heui Won Yang, President of the Kia R&D Division.

Release and Availability

The Kia Tasman is set to make its world premiere in the second half of 2024, followed by a global release in the first half of 2025. The Tasman will initially be introduced in the Korean market before expanding to Australia and the Middle East/Africa market.

Dubai, United Arab Emirates, July 24, 2024 Kia is pleased to announce that it has been named among TIME magazine’s “World''s Most Sustainable Companies of 2024”.

TIME Magazine collected a roster of over 5,000 of the world''s largest and most influential companies, and then partnered with data firm Statista to develop methodology to assess sustainability. Companies were measured on external sustainability ratings. Key criteria included adherence to the UN Global Compact, alignment with the Science Based Targets initiative, inclusion in the S&P Global Sustainability Yearbook, participation in the UNFCCC Race to Zero, and MSCI ESG & SRI evaluations. The final step involved researching various environmental and social Key Performance Indicators (KPIs) from the companies'' Corporate Social Responsibility (CSR) reports.

“Kia is honored to be recognized in TIME’s ‘World’s Most Sustainable Companies of 2024’ list,” said Steven Center, COO & EVP, Kia America. “This accolade reflects Kia’s commitment to electrified vehicles. Kia is driving towards a future where mobility is sustainable, efficient, and accessible to everyone. This distinction from TIME motivates us to further accelerate our efforts in creating a sustainable future for all.”

Kia''s sustainable mobility initiatives are guided by its comprehensive “Plan S” strategy. “Plan S” represents a bold shift for Kia, heavily focusing on electrification. Kia expects to build an EV lineup of 15 models globally by 2027, including the recently revealed EV3.

*The 2025 or newer EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.

Dubai, United Arab Emirates, August 27, 2024: Kia Middle East and Africa announces the official regional launch of the Kia EV5, held in Rabat, Morocco. The event marked a significant milestone in Kia''s journey towards advancing sustainable mobility solutions in the region, witnessing the presence of over 100 media representatives and fleet companies from 9 markets across the region.

The launch event in Morocco underscored the country's commitment to sustainable transportation solutions and its potential as a thriving market for electric vehicles (EVs). Attendees were given an exclusive test drive experience with the Kia EV5, a mid-size SUV that combines cutting-edge technology with an eco-friendly design, signalling a new era for Kia's electric vehicle line-up.

Developed around three core pillars - robust SUV design, zero emissions coupled with superior performance, and spacious interiors. Its sturdy, boxy design stands out as the only true SUV EV model in its class, offering a unique blend of practicality and style.

SooHang Chang, President, Regional HQ, Middle East & Africa, Kia, commented: The successful launch of the Kia EV5 in Morocco is a testament to our dedication to becoming a Sustainable Mobility Solutions Provider. This launch signifies a major step towards a greener future, not just for Morocco but for all nine markets represented here today, and the many more where the EV5 will be available soon.

Bank of Bahrain and Kuwait (BBK), the leading retail and commercial bank in Bahrain, has launched an exclusive car loans campaign in partnership with Bin Hindi Motors, the sole authorized dealer for KIA vehicles in Bahrain. Through this collaboration, customers can access financing to purchase the model of their choice with ease.

Bank of Bahrain and Kuwait (BBK), the leading retail and commercial bank in Bahrain, has launched an exclusive car loans campaign in partnership with Bin Hindi Motors, the sole authorized dealer for KIA vehicles in Bahrain. Through this collaboration, customers can access financing to purchase the model of their choice with ease.

This strategic partnership underscores the commitment of both BBK and Bin Hindi Motors to providing exceptional customer service and innovative financial solutions. Together, they aim to make the latest KIA models accessible and affordable, catering to the diverse needs of their clientele in Bahrain.

Mr. Ahmed Taqi, General Manager of Retail Banking at BBK stated: “We are delighted to collaborate with Bin Hindi Motors to provide our valued customers with the opportunity to purchase KIA vehicles through our attractive and competitive financing options. This initiative reinforces BBK’s commitment to building partnerships with distinguished automotive entities in Bahrain, enhancing our portfolio of car financing products to support our customers in their car ownership journey.”

“BBK's commitment to offering the best in financing solutions is demonstrated through recent partnerships designed to provide customers with ideal financing options. We take pride in our growing portfolio of initiatives that consistently address the aspirations of our customers, positioning BBK as their trusted financial partner who truly understands their needs," added Mr. Taqi.

Mr. Gurdeep Singh Multani, Chief Automotive Officer at Bin Hindi Motors, stated: “We are honored to enhance our collaboration with BBK to elevate car sales and financing services, providing customers with unique opportunities tailored to their needs. Bin Hindi Motors is dedicated to partnering with leading financial institutions to deliver outstanding offers, enabling our customers to acquire new vehicles with the most competitive financing options, coupled with unparalleled value and convenience.”

Customers are encouraged to contact BBK’s call center at 17207777 or visit the Bin Hindi Motors showroom to take advantage of this exceptional opportunity.

Bin Hindi Motors proudly announced the official launch of three highly anticipated Kia models: the all-new Sportage-L, Seltos, and Sonet. This exciting event showcased these vehicles, each thoughtfully designed to captivate customers with their impressive aesthetics and features.

The launch event, held at Kia Showroom at Eker was graced by the presence of esteemed guests including Mr. Ahmed Bin Hindi, Vice Chairman and Executive Committee members of Bin Hindi Group, Mr. Khalid, Mr. Nawaf, and Mr. Abdul Aziz Bin Hindi. The event was honored to have His Excellency Heon Sang Koo, Ambassador of the Republic of Korea to Bahrain, alongside Mr. Yaser Shabsogh, Vice President-Operations Kia Middle East and Africa. The event also attracted a variety of VIPs, dignitaries, prominent media representatives, social media influencers, and the senior management team of A. A. Bin Hindi.

The 2025 Kia Sportage-L marks a new chapter for one of the brand’s most iconic models, featuring a striking redesign that sets it apart within the SUV segment. With bold aesthetics and advanced technology, the new Sportage not only enhances its design identity but also respects its rich legacy. The new Sportage-L is bigger and spacious in its category, providing more leg room space, boot Space and advanced features as standard. The model will be available in 1.5 Turbo 2WD and 2.0 Turbo AWD.

An aggressive yet refined the 2024 Kia Seltos was also revealed during the launch event with its exterior design characterized by a bold front grille, sharp LED headlights, and refined body lines. The modern and stylish 2024 Kia Sonet was unveiled as well featuring a distinctive front fascia with a bold tiger nose grille.

“We are thrilled to introduce the 2025 Kia Sportage, Seltos, and Sonet to the Bahraini market. These models reflect Kia’s commitment to innovation, style, and customer satisfaction,” said Mr. Ahmed Bin Hindi, Vice Chairman of Bin Hindi Group. “Each vehicle is designed to resonate with the needs and preferences of our discerning customers in Bahrain.”

Mr. Gurdeep S. Multani, Chief Automotive Officer, added, “The launch of these three incredible models marks a significant milestone for Kia. The Sportage, Seltos, and Sonet embody our vision to push automotive boundaries while keeping our customers’ aspirations at the forefront.”

Bin Hindi Motors, the sole distributor for Kia in Bahrain, prides itself on offering unparalleled customer benefits, including 98% parts availability, personalized and professional service, and a state-of-the-art service and parts facility network. Additionally, Bin Hindi Motors provides attractive finance offers tailored to meet the specific needs of our valued customers.

Study reveals Kia is third highest-ranking brand among Mass Market competitors | The K5 secured a model-level award for fourth consecutive year | Both EV6 and Carnival earned model-level awards for the third consecutive year | EV9 earns segment award in its first year on sale, while Forte completes Kia’s impressive tally

Dubai, United Arab Emirates, August 21, 2024 – Kia America leads the J.D. Power 2024 Automotive Performance, Execution and Layout (APEAL) Study with five Kia model-level winners, the highest number of awards received by a single brand in this year’s study. Additionally, the J.D. Power APEAL study reveals Kia is the third highest-ranking brand among Mass Market competitors.

For the fourth consecutive year, the K5 was the highest-ranked Midsize Car, while the all-electric EV6 (Compact SUV) and Carnival (Minivan) topped their respective segments for the third year in a row. Reflecting the J.D. Power APEAL study’s findings that excitement among legacy automaker’s BEV owners is at an all-time high, the EV9 earned its first segment award (Upper Midsize SUV) after its first year on sale. The Forte completes Kia’s award count in this year’s study as the highest-ranked Compact Car for the second consecutive year.

“We are thrilled to stand out in this year’s J.D. Power APEAL Study with the most segment-leading winners, particularly with the K5, EV6, Forte, and Carnival earning consecutive awards,” said Steven Center, COO & EVP, Kia America. “Moreover, the recognition of the EV9 in its debut year highlights our commitment to understanding and responding to our customers’ needs across various vehicle segments – be it a Compact Car, SUV, or all-electric vehicle.”

The J.D. Power 2024 U.S. APEAL Study is based on responses from 84,569 owners of new 2024 model-year vehicles who were surveyed after 90 days of ownership. The study was conducted from July 2023 through May 2024 based on vehicles registered from April 2023 through February 2024.

Unveiled as the future of electric SUVs with impressive range, speed, and futuristic design. Regional event showcased Kia EV5's cutting-edge technology and commitment to sustainable mobility solutions.

Dubai, United Arab Emirates, August 27, 2024: Kia Middle East and Africa announces the official regional launch of the Kia EV5, held in Rabat, Morocco. The event marked a significant milestone in Kia's journey towards advancing sustainable mobility solutions in the region, witnessing the presence of over 100 media representatives and fleet companies from 9 markets across the region.

The launch event in Morocco underscored the country's commitment to sustainable transportation solutions and its potential as a thriving market for electric vehicles (EVs). Attendees were given an exclusive test drive experience with the Kia EV5, a mid-size SUV that combines cutting-edge technology with an eco-friendly design, signaling a new era for Kia's electric vehicle line-up.

Developed around three core pillars - robust SUV design, zero emissions coupled with superior performance, and spacious interiors. Its sturdy, boxy design stands out as the only true SUV EV model in its class, offering a unique blend of practicality and style.

SooHang Chang, President, Regional HQ, Middle East & Africa, Kia, commented: "The successful launch of the Kia EV5 in Morocco is a testament to our dedication to becoming a Sustainable Mobility Solutions Provider. This launch signifies a major step towards a greener future, not just for Morocco but for all nine markets represented here today, and the many more where the EV5 will be available soon.”

The Kia EV5 boasts key features, including zero emissions and high performance. With a powerful 310 hp engine, up to 550km on a single charge, and a fast-charging capability that reaches 80 per cent in just 27 minutes, the Kia EV5 showcases its potential to transform the driving experience for EV enthusiasts.

The vehicle also features a spacious interior with numerous comfort and convenience features, including relaxation seats with massage functions, a bench-type front seat, a cooled and warmed trunk box, and a versatile rear table, marking a spacious and comfortable interior.

Chang added: "Kia is committed to developing a comprehensive EV lineup that caters to diverse lifestyles. The EV5 embodies this commitment, seamlessly blending practicality and eco-conscious design to offer an impressive combination of performance, sustainability, and style. It's the ideal entry point for many EV customers, providing an accessible yet advanced option for those transitioning to electric vehicles."

Kia EV5: Delivering advanced practicality and eco-conscious innovation

Built on Kia’s advanced platform, the Kia EV5 offers both 2WD and AWD configurations. It features two LFP battery options, 64.2 kWh and 88.1 kWh, delivering an estimated range of up to 550 km. The EV5's impressive acceleration allows it to go from 0 to 100 km/h in just 6.1 seconds. Additionally, the vehicle supports ultra-fast charging, allowing for a 30 per cent to 80 per cent charge in just 27 minutes, making it one of the most efficient and user-friendly electric SUVs on the market.

The newly launched vehicle is equipped with a comprehensive ADAS package, featuring advanced Forward Collision-Avoidance Assist (FCA) 2.0, Remote Smart Parking Assist 2(RSPA2), and 360° parking sensors and a double 12.3 panoramic display. It also offers the latest in safety and durability with its LFP battery and various interior and exterior color options.

Jae Yeoun Park, Senior Exterior Designer at Kia, said: “The Kia EV5 is a pioneering design outcome of our dedication to innovation and development. Embodying a robust and boxy design, the Kia EV5 prides itself on being a unique SUV EV model in the MEA region today. The EV5 stands out with its distinctive, rugged shape, complemented by a spacious interior that elevates compact SUV standards. Our design approach emphasizes strength and reliability, making it an ideal choice for those seeking both style and performance in an electric vehicle.”

Kia’s dedication to sustainability is evident in the EV5's use of eco-friendly materials, such as Bio PP/PU and recycled PET, along with BTX-free paint. The high-tech interior includes a wide touch screen 30 inch, a new control layout, and wide mood lighting, creating a futuristic and comfortable cabin environment.

For more information on the availability of the vehicle, customers are advised to contact their local distributor.

The launch event in Morocco underscored the country's commitment to sustainable transportation solutions and its potential as a thriving market for electric vehicles (EVs). Attendees were given an exclusive test drive experience with the Kia EV5, a mid-size SUV that combines cutting-edge technology with an eco-friendly design, signalling a new era for Kia's electric vehicle line-up.

Developed around three core pillars - robust SUV design, zero emissions coupled with superior performance, and spacious interiors. Its sturdy, boxy design stands out as the only true SUV EV model in its class, offering a unique blend of practicality and style.

SooHang Chang, President, Regional HQ, Middle East & Africa, Kia, commented: "The successful launch of the Kia EV5 in Morocco is a testament to our dedication to becoming a Sustainable Mobility Solutions Provider. This launch signifies a major step towards a greener future, not just for Morocco but for all nine markets represented here today, and the many more where the EV5 will be available soon.”

The Kia EV5 boasts key features, including zero emissions and high performance. With a powerful 310 hp engine, up to 550km on a single charge, and a fast-charging capability that reaches 80 per cent in just 27 minutes, the Kia EV5 showcases its potential to transform the driving experience for EV enthusiasts.

The vehicle also features a spacious interior with numerous comfort and convenience features, including relaxation seats with massage functions, a bench-type front seat, a cooled and warmed trunk box, and a versatile rear table, marking a spacious and comfortable interior.

Chang added: "Kia is committed to developing a comprehensive EV lineup that caters to diverse lifestyles. The EV5 embodies this commitment, seamlessly blending practicality and eco-conscious design to offer an impressive combination of performance, sustainability, and style. It's the ideal entry point for many EV customers, providing an accessible yet advanced option for those transitioning to electric vehicles."

Kia EV5: Delivering advanced practicality and eco-conscious innovation

Built on Kia’s advanced platform, the Kia EV5 offers both 2WD and AWD configurations. It features two LFP battery options, 64.2 kWh and 88.1 kWh, delivering an estimated range of up to 550 km. The EV5's impressive acceleration allows it to go from 0 to 100 kmh in just 6.1 seconds. Additionally, the vehicle supports ultra-fast charging, allowing for a 30 per cent to 80 per cent charge in just 27 minutes, making it one of the most efficient and user-friendly electric SUVs on the market.

The newly launched vehicle is equipped with a comprehensive ADAS package, featuring advanced Forward Collision-Avoidance Assist (FCA) 2.0, Remote Smart Parking Assist 2(RSPA2), and 360° parking sensors and a double 12.3 panoramic display. It also offers the latest in safety and durability with its LFP battery and various interior and exterior colour options.

Jae Yeoun Park, Senior Exterior Designer at Kia, said: “The Kia EV5 is a pioneering design outcome of our dedication to innovation and development. Embodying a robust and boxy design, the Kia EV5 prides itself on being a unique SUV EV model in the MEA region today. The EV5 stands out with its distinctive, rugged shape, complemented by a spacious interior that elevates compact SUV standards. Our design approach emphasizes strength and reliability, making it an ideal choice for those seeking both style and performance in an electric vehicle.”

Kia’s dedication to sustainability is evident in the EV5's use of eco-friendly materials, such as Bio PP PU and recycled PET, along with BTX-free paint. The high-tech interior includes a wide touch screen 30 inch, a new control layout, and wide mood lighting, creating a futuristic and comfortable cabin environment.

For more information on the availability of the vehicle, customers are advised to contact their local distributor.

Ongoing support from Kia has enabled the removal of over one million pounds of plastic from the Great Pacific Garbage Patch (GPGP). Partnership with The Ocean Cleanup aligns with Kia’s strategic transformation into a sustainable mobility solutions provider

Dubai, United Arab Emirates, September 11, 2024 — Kia Corporation and global partner The Ocean Cleanup are today celebrating a significant milestone in their joint strategy to tackle plastic pollution in the world’s oceans. Symbolically returning to the port of San Francisco from which the first-generation System 001 vessel embarked on its maiden voyage six years ago, The Ocean Cleanup's current System 03 has completed a significant haul.

Since the establishment of the partnership in 2022, Kia’s support has helped The Ocean Cleanup remove over one million pounds of plastic from the world’s largest accumulation of floating waste – the Great Pacific Garbage Patch (GPGP) – which has an estimated surface area of 1.6 million square kilometers.

In a significant step towards achieving its mission of ridding the world's oceans of plastic, The Ocean Cleanup has announced a clear timeline to clean up the GPGP. While data gathered during this season's operations suggests that the GPGP could potentially be cleaned within 10 years thanks to identified technological improvements, the global NGO is pushing boundaries and aims to halve the time needed to clean the GPGP to five years.

Charles Ryu, Senior Vice President and Head of the Global Brand & CX Division at Kia Corporation, said: “All of us at Kia extend our warmest congratulations to The Ocean Cleanup team for its continued dedication and hard work as the only organization actively tackling plastic pollution in the GPGP. We are honored to be a key supporter of its ocean cleanup activities and look forward to an even more ambitious chapter of our partnership as System 03 and operations are improved to shorten the timeline for cleanup.”

In 2025, The Ocean Cleanup will focus on deploying a new hotspot hunting initiative designed to map the “hotspots”, or areas of intense plastic accumulation in the GPGP, to increase the impact of future extractions.

“The Ocean Cleanup is an international non-profit and our operations are reliant on our incredible partnerships”, said Boyan Slat, Founder and CEO of The Ocean Cleanup. “Our partnership with Kia is setting a new standard for how organizations can drive real change. Together, we’re proving that innovation and commitment can rid the oceans of plastic and inspire others to follow. The products born from this collaboration will symbolize our shared progress and the tangible impact of sustainable solutions.”

Over the past two and a half years, Kia and The Ocean Cleanup have worked together to reduce plastic pollution. In its first six years of operation, The Ocean Cleanup executed 23 operational trips and completed more than 100 plastic extraction missions. These efforts have removed more than a million pounds of trash, addressing approximately 0.5 percent of the floating plastic pollution in the GPGP.

As part of the collaborative vision to create a circular resource system for ocean plastic, Kia and The Ocean Cleanup have been working together to find new ways of turning plastic waste extracted from the GPGP into durable, useful products. The first item from this initiative, a car accessory for the Kia EV3, will launch in Q4 of this year.

Kia has also been integrating other recycled plastics and eco-friendly materials into its latest models. This includes Kia’s flagship all-electric SUV, the EV9, which utilizes recycled fishing nets in its interior carpet and recycled plastic bottles in its seat fabric. The EV6 also features cloth and matting made from recycled plastics.

To support its broader vision of becoming a pioneer in sustainable mobility, Kia is targeting 20 percent use of recycled plastics in its vehicles by 2030.

A Bold New Leader in the Mid-Size SUV Segment, Offering Superior Space and Performance | A cornerstone of Kia’s diverse lineup for the past 30 years | Featuring enhanced performance and advanced safety technologies for superior driving experience.

Dubai, United Arab Emirates, September 17, 2024: Kia Middle East and Africa is thrilled to announce the regional launch of the Kia Sportage L, the long wheelbase is a dynamic addition to its renowned SUV lineup. Unveiled at an exclusive test drive event in Salalah, Oman, this September, the Sportage L is set to redefine the mid-size SUV market with its impressive enhancements and innovative features.

The Kia Sportage has established a strong global presence with over 7 million units sold across five generations. As a key player in Kia’s lineup for 30 years, it has built a reputation for reliability, innovation, and value. The introduction of the Sportage L marks a pivotal moment, showcasing Kia’s dedication to addressing diverse customer needs and adapting to evolving market trends.

The Sportage L boasts enhanced performance with two best-in-class high-performance powertrains: a 1.5T engine delivering 197 hp and a 2.0T engine with 233 hp, both paired with an 8-speed automatic transmission for improved performance and fuel economy. Designed with a longer body and best-in-class wheelbase (+155 mm), the Sportage L offers superior interior space, ensuring greater comfort and practicality. The luggage compartment now offers an impressive capacity of up to 1,829 liters with the second-row seats folded, making it perfect for family adventures and everyday use.

SooHang Chang, President, Kia Middle East and Africa, commented, “The Sportage has heritage has long been a cornerstone of Kia's success, and while we continue to offer the model in select markets, the introduction of the Sportage L allows us to meet the growing demand for a larger vehicle with enhanced performance. This new model enables us to connect with an even broader audience and elevate their driving experience.”

Ahmed Soudodi, Vice President, Product & Marketing, Regional HQ, Middle East & Africa, Kia, added, “Our SUV lineup, including the Sorento, Sportage, Seltos, and Sonet, offers diverse options to cater to different customer needs and preferences. We are thrilled to introduce the Sportage L, which embodies Kia's commitment to innovation and quality.”

The Sportage L features a robust suite of advanced technology and safety features. It comes equipped with a dual 12.3-inch panoramic screen, Smart Power Tailgate, 64-color mood lighting, and a Surround View Monitor, providing drivers with a seamless and enjoyable experience. The state-of-the-art safety package includes Forward Collision-Avoidance Assist, Lane Keeping Assistance, and Smart Cruise Control, ensuring the highest level of safety for all passengers. Additionally, the new model offers improved interior space, making it more comfortable and practical for everyday use. With its enhanced performance and modern design, the Sportage L stands out as a top choice in the mid-size SUV segment.

The Kia Sportage L's exterior has been revamped with the X-Line styling package, highlighting a bold, rugged appearance. The new “Star Chain” grille—a sophisticated, large, blacked-out grille with a star-chain design—adds a dynamic edge, while the unique half-wrapped front bumper enhances the vehicle’s aesthetics and reinforces its sturdy SUV character. Inside, the horizontal layout and floating central console offer a sense of spaciousness and additional storage.

The Kia Sportage L model is now available at Kia showrooms across the region. For more information or to schedule a test drive, please contact your local Kia dealer.