News & Events

Kia unveils unique camouflage for its first-ever Tasman pickup truck

-       Bespoke design developed in collaboration with artist Richard Boyd-Dunlop will cloak the Kia Tasman until the vehicle’s unveiling

-       Short film reveals design inspiration and artist interview for Tasman's camouflage concept

-       Kia’s first C-segment pickup truck slated for 2025 launch, with phased rollout across key markets including Korea, Australia, Africa, and the Middle East

Dubai, United Arab Emirates, April 24, 2024 — Kia has revealed an Australia-inspired camouflage wrap for the Kia Tasman, the brand’s highly anticipated new pickup truck. Kia names its first-ever pickup model after the rugged beauty and pioneering spirit of Tasmania, the island at the southernmost tip of Australia.

Developed in collaboration with renowned artist Richard Boyd-Dunlop hailing from Australia and New Zealand, the unique wrap – themed around ‘The Path Never Taken’ – underscores the Tasman’s adventurous spirit.

Influenced by the untamed beauty of Australia’s diverse landscapes, the unique graphics visualize a journey of inspiration encountered while driving along the coast and across the outback. The exterior wrap's eye-catching design draws on Boyd-Dunlop’s adventures, hitching rides in the back of pickup trucks across Australia.

“Our Tasman pickup truck embodies Kia’s commitment to design and innovation, as well as its spirit of adventure. Artist Richard Boyd-Dunlop crafted an exclusive camouflage design, with the support of the Kia design team, that depicts a journey and reflects an essence of adventure that is unique to the Tasman,” commented Karim Habib, Executive Vice President and Head of Kia Global Design.

The concept of ‘The Path Never Taken’ embodies the adventurous spirit of the Kia Tasman, which will inspire customers to embark on journeys filled with discovery and adventure in a vehicle that prioritizes reliability and performance. Through this theme, the Kia Tasman will lead people towards unknown and beautiful landscapes.

“This design resonates as it evokes my own personal experiences travelling across Australia and the encounters that I had,” said Boyd-Dunlop. “These experiences are influential to my work, and the Tasman enabled me to create a continuation of this, depicting the connection, joy, and sheer sense of adventure that is inherent to Australian culture.”

Known for his unique artistic style and ability to blend various media to create visually bold and powerful collaborations, Boyd-Dunlop captures elements of land and sea with his exclusive design for the Kia Tasman camouflage wrap. The finish combines the fiery hues of the outback with commanding blues that pay homage to Australia’s influential surf culture.

Scheduled to make its debut in 2025, the Tasman marks Kia's inaugural entry into the C-segment pickup truck arena. The launch strategy will be phased globally, including key markets such as Korea, Australia, Africa, and the Middle East. In addition to effortlessly fulfilling the role of a work-orientated pickup, the Tasman is designed to meet customers’ diverse personal needs. Suitable for a demanding 24/7 lifestyle, Kia’s versatile truck will support even the most extreme leisure activities. 

Kia has produced a short video showcasing the intricate details and design inspiration behind the Tasman’s camouflage concept in celebration of the pick-up truck’s camouflage design unveiling.

-       Kia Design honored with internationally recognized award at ceremony during Milan Design Week

-       Success is latest recognition of aesthetic value delivered by Kia’s ‘Opposites United’ design philosophy

-       Executive Vice President and Head of Kia Global Design, Karim Habib, collects accolade on behalf of Kia

Dubai, United Arab Emirates, April 18, 2024 – Kia Corporation (Kia) has been honored at the 2024 Car Design Award ceremony, receiving the prestigious accolade for ‘Brand Design Language’.

As part of its much lauded brand relaunch, Kia unveiled its revolutionary new design philosophy, ‘Opposites United,’ in 2021. The design philosophy harnesses three energies - tension, harmony, and dynamism - to create fresh perspectives and develop new ideas inspired by the contradicting forces experienced in daily life.

Kia has been recognized for communicating consistent design directions by launching differentiated product designs under the ‘Opposites United’ design philosophy. In line with its vision to provide sustainable mobility solutions, the philosophy consolidates the design ideas and customer value throughout the Kia’s market-leading vehicles.

“With its Opposite United philosophy, Kia design has taken a non-conformist approach with the aim of inducing change, unafraid of taking risks. Unexpected at first sight, Kia’s new models break the mould with long-established aesthetic parameters to introduce a totally new and modern formal language. A relentless innovation to establish a new identity,” the juries of Car Design Award 2024 stated.

Among the Kia’s new vehicles that have recently been honored for their excellent design, EV9 won two of the world's top three automobile awards, including the ‘2024 World Car of the Year’ and the ‘2024 North American Car, Utility and Truck of the Year’. Kia also won the iF Design Awards with EV9 taking prestigious Gold.

“Embracing the spirit of Opposites United, Kia Design tries to harness the power of design to shape a future of mobility that is both innovative and sustainable; one that tries to make people’s lives easier and better,” said Karim Habib, Executive Vice President and Head of Kia Global Design.

“This award is a recognition of the motivation and dedication of countless members of our global team who are driven to impact the industry with relevant and meaningful design. We are thankful that we are a brand that recognizes the profound influence that design can have, as we prioritize sustainable, user-centered design,” Karim said.

Since its inception in the 1980s, the Car Design Award has served as global recognition for the design teams responsible for the best concept cars, production vehicles, and overall design language on offer. The jury, comprised of journalists from internationally renowned automotive and design magazines, selects only 10 production car and 10 concept car projects from the past year, as well as the design language of just five brands, for consideration as finalists.

The winners of the 2024 Car Design Award were announced at a ceremony in on at the ADI Design Museum in Milan during this year’s Milan Design Week. Head of Kia Global Design and Executive Vice President, Karim Habib, attended the ceremony on behalf of Kia Design to receive the award.

During Milan Design Week, from April 15 to 21, Kia is presenting a Design Cultural Communication Project inspired by its Opposites United design philosophy.

Kia EV9 secures double win at the 2024 World Car Awards

-       Kia collects prestigious 2024 World Car of the Year and 2024 World Electric Vehicle titles

-       EV9 earns Kia its fourth and fifth wins at the World Car Awards since 2020

-       The 2024 EV9 delivers modern refinement and all-electric capability

Dubai, United Arab Emirates, April 3, 2023 – The 2024 Kia EV9 has achieved a remarkable dual victory at the 2024 World Car Awards. Revealed during a live announcement at the World Car Awards ceremony at the New York Auto Show, the EV9 secured prestigious titles for both World Car of the Year and World Electric Vehicle.

Selected by a jury of 100 distinguished automotive journalists representing 29 countries, the World Car Awards recognized the Kia EV9’s innovative design, spacious seven-seat interior, and competitive price point. Based on the E-GMP platform, the EV9 is the first Kia to feature fourth-generation battery technology for improved performance.

Established in 2003, the World Car Awards are renowned globally as a premier standard for automotive excellence and leadership, celebrating remarkable accomplishments within a rapidly changing automotive industry. Prior to the 2024 event, Kia had already claimed three wins at the World Car Awards – the Telluride as World Car of the Year and the Soul EV as World Urban Car in 2020, along with the Kia EV6 GT taking World Performance Car of the Year in 2023.

“We are hugely honored that the 2024 EV9 has been named the World Car of the Year and World Electric Vehicle. This triumph is a testament to our unwavering commitment to pushing the boundaries of technology and design excellence. The Kia EV9’s continued success will drive us to keep delivering exceptional vehicles that redefine the driving experience for customers around the world,” Ho Sung Song, President and CEO at Kia said.

Two wins in the World Car Awards add to an already impressive haul of accolades for the 2024 Kia EV9. Since its introduction as Kia’s first dedicated three-row EV SUV, the EV9 has collected a number of prizes, including winning the ‘Family Cars’ category of the Golden Steering Wheel Awards, the 2024 North American Utility Vehicle of the Year, and 'Best

Premium SUV' at the 2023 Newsweek Autos Awards.

“EV9 is a clear representation of Kia’s vision, and further evidence of our dedication to quality. This award cements Kia’s standing as the frontrunner in sustainable mobility solutions that go beyond conventional automobiles. We share this honor with our global teams who contributed their utmost efforts to drive EV9’s success,” said Sean Yoon, President and CEO of Kia North America and Kia America.

Kia honored with dual accolades at 2024 Newsweek World’s Greatest Auto Disruptors Awards

Kia honored with dual accolades at 2024 Newsweek World’s Greatest Auto Disruptors Awards

-       Head of Kia Global Design, Karim Habib, named ‘Designer Disruptor of the Year’ for groundbreaking ‘Opposites United’ design philosophy

-       Kia EV9 awarded ‘Research and Development Disruptor of the Year’ for innovative applications of advanced technologies

-       Newsweek awards, now in their third year, recognize those driving fundamental, transformative change with measurable real-world results

-       Awards are latest in long line of recognition for innovative Hyundai Motor Group products and personnel

(Dubai, United Arab Emirates) April 1, 2024 – Kia is celebrating victory in two key categories at this year’s Newsweek World’s Greatest Auto Disruptors Awards, with the all-electric EV9 winning ‘Research and Development Disruptor of the Year’ and its Head of Kia Global Design, Executive Vice President Karim Habib, named ‘Design Disruptor of the Year’.

These latest accolades follow on from previous Hyundai Motor Group successes, including 2022 wins in the ‘R&D Team of the Year’ and ‘Powertrain of the Year’ categories, as well as individual honors for Executive Chair Euisun Chung - named ‘Visionary of the Year’ in 2022 – and Chief Creative Officer Luc Donckerwolke – named ‘Designer of the Year’ in 2023.

Announced during an event at Newsweek HQ in New York, the World’s Greatest Auto Disruptors Awards recognize those driving fundamental, transformative change with measurable real-world results.

A central figure in Kia’s success since his arrival in 2019, EVP Karim Habib is the driving force behind the brand’s award-winning Opposites United design philosophy. Taking inspiration from the contrasts found in nature and humanity, Opposites United shapes the exterior, interior, color, and materials employed across all new Kia models, and is particularly evident in the striking styling of the all-electric EV9.

Speaking upon the announcement of his award, EVP Karim said: “It makes me extremely happy that Kia is seen as pushing the boundaries when it comes to design, and I believe that it is essential for designers to consistently take creative risks.

“It is important that design remains authentic and true to our brand values. At Kia, an innovative and forward-thinking mindset is an intrinsic quality, essential for providing relevant and meaningful products and experiences. We want our brand to provide environmentally responsible mobility for all; and we want our brand to be a symbol of innovation and progressive solutions.”

Winner of Kia’s second award of the evening, for ‘Research and Development Disruptor of the Year’, the Kia EV9 features multiple innovative R&D features including 800V architecture, Over The Air (OTA)[1] update technology, and a drag coefficient of just 0.28 - despite its available 7.8 inches of ground clearance and seven-seat capacity. With an affordable entry price and an EPA-estimated 304-mile range on the Light Long Range RWD[2], the Kia EV9 brings next generation technology, luxury, and efficiency to more buyers than ever before.

Heuiwon Yang, President and Head of Kia R&D Division, said: “Kia R&D is driven by process, but not limited by it. At Kia, that means our engineers have the agency and trust to accelerate development, continue to pioneer new technology, and deliver improvements faster than the industry average.

“The EV9 was designed to reshape expectations in the segment, but affordability is a defining factor in the three-row mainstream segment—especially for growing families. We wanted the EV9 to offer the best of everything, without passing on those costs to the consumer.”

A key vehicle for the North American market, the EV9 recently followed in the footsteps of the EV6 in being crowned North American Utility Vehicle of the Year™. The success of the model has also prompted the expansion of Kia’s West Point assembly plant in Georgia, which is expected to allow the three-row all-electric vehicle to become the first Kia EV to commence US assembly later this year.

Receiving the award on behalf of Kia, President and CEO of Kia North America and Kia America Seungkyu (Sean) Yoon added: “The recognition of Newsweek’s editors is of particular significance to Kia, which strives to disrupt the status quo through innovative products which enrich the lives of their users.

“These dual awards demonstrate that the visionary leadership offered by our senior executives is having a real and meaningful impact on the vehicles which we create, delivering on Kia’s goal to become the leader in sustainable mobility solutions.”

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※ Editor’s note:. Product specifications and availability may also vary depending on the region and country.

Kia EV9 Named Supreme Winner of the 2024 Women’s Worldwide Car of the Year

-       Kia EV9 voted 'World's Best Car for 2024' in the WWCOTY awards after rigorous evaluations by 75 women motoring journalists from 52 countries

-       Judges laud the EV9's innovative design, advanced technology, and versatility

-       Following the footsteps of the Kia Niro, the EV9’s achievement adds to Kia's growing list of accolades

(Dubai, United Arab Emirates) March 12, 2024 – The Kia EV9 has been named the ‘World's Best Car for 2024’ by an esteemed panel of judges at the Women's Worldwide Car of the Year (WWCOTY). Fittingly, this recognition coincides with the celebration of International Women's Day.

Following in-depth evaluations by 75 women motoring journalists from 52 countries across five continents, the Kia EV9 emerged triumphant from a field of 63 contenders. The EV9's latest critical accolade underscores the all-electric SUV’s unparalleled versatility and exceptional ability to meet the diverse needs of consumers globally.

With a seven-seat capacity and innovative design, the Kia EV9 sets new standards in the electric SUV segment, showcasing advanced technology and exceptional performance. Noteworthy features include bidirectional charging and ultra-fast charging capabilities, which set benchmarks for convenience and efficiency.

The judges praised the EV9 as a groundbreaking addition to the electric vehicle market, citing its affordability, user-friendliness, and widespread appeal. Kia's innovation in crafting a large SUV with outstanding aerodynamics and advanced technology, as well the SUV’s family-friendly interior and familiar driving experience, was commended. The versatility and performance of Kia’s flagship model, especially in challenging winter conditions, were highlighted, alongside its spacious interior and robust performance. In addition, Kia was lauded for delivering a future-proof, multi-purpose electric vehicle with exceptional energy efficiency.

This year’s recognition for the EV9 follows the triumph of the Kia Niro last year, which was named the 'World's Best Car for 2023' in the 2023 WWCOTY awards.

The Kia EV9 continues its impressive streak of award wins, which include being named a ‘Top Three in the World’ finalist contender for the 2024 World Car Awards. The SUV also clinched the ‘Family Cars’ category at the Golden Steering Wheel 2023 and was named German Luxury Car of the Year 2024, showcasing the model’s wide spectrum of capabilities.

For more information about the Women's World Car of the Year, please visit the official website: www.womensworldcoty.com.

Kia EV9 selected as a Top Three in the World finalist in twin 2024 World Car Awards categories

-       Kia EV9 named as a Top Three in the World finalist for the World Car of the Year and World Electric Vehicle titles

-       Panel of more than 100 esteemed automotive journalists recognized appeal of Kia’s flagship all-electric SUV

-       World Car Awards winners to be crowned at New York International Auto Show, March 27, 2024

Dubai, United Arab Emirates, February 29, 2024: The 2024 Kia EV9 has been named as a Top Three in the World finalist in two categories for the upcoming 2024 World Car Awards. The selection places the all-electric EV9 as a contender in the final round of judging for the World Car of the Year and World Electric Vehicle titles.

Inaugurated in 2003, the World Car Awards are renowned globally as a benchmark for excellence, celebrating outstanding achievements in the automotive industry. Recognition for the Kia EV9 in this year’s competition comes from a jury of more than 100 accomplished global automotive journalists.

The 2024 Kia EV9, named as a Top Three in the World finalist in the World Car of the Year and World Electric Vehicle categories, is Kia’s first dedicated three-row EV SUV. Embodying bold and modern design, the flagship SUV offers the latest in EV technology as well as exceptional versatility and generous space for all occupants.

A potential double victory for the EV9 this year would mark yet another significant milestone for Kia, following wins at the World Car Awards with the Kia Telluride in 2020 and the Kia EV6 GT in 2023.

The final winners will be announced live at the World Car Awards ceremony during the 2024 New York International Auto Show (NYIAS) on March 27, 2024.

Kia Middle East and Africa unveils 'Platform Beyond Vehicle' business, redefining the future of mobility in the MEA Region

·         Set to be available in the MEA region from 2026, the Platform Beyond Vehicle (PBV) business will combine fit-for-purpose EVs with advanced software technology, going beyond traditional automobiles.

·         An event will be held on February 20 and February 21 at Banyan Tree, Bluewaters Island, Dubai.

Dubai, United Arab Emirates, February 21, 2024: Kia Middle East and Africa announces the forthcoming introduction of its revolutionary ‘Platform Beyond Vehicle’ (PBV) model in the MEA region, scheduled for 2026.

To celebrate the announcement, Kia is hosting an event to introduce the modular vehicles on February 20^th and 21^st, 2024, at Banyan Tree, Bluewaters Island, Dubai. Guests, including media representatives, governmental entities, fleet customers, and business owners from key markets across the region, will be in attendance to witness the unveiling of Kia's latest total mobility solution.

Kia’s PBVs represent the brand’s vision to be a Sustainable Mobility Solutions Provider beyond the traditional concept of automobiles. As such, PBVs are a powerful combination of fit-for-purpose EVs with advanced software technology designed to open the door to new businesses and lifestyles – by reimagining the concept of space thanks to advanced, tailored interiors that provide flexibility and freedom.

The newly established model aims to address the unmet requirements of a diverse customer base within the MEA fleet vehicle segment. It will provide tailored mobility solutions optimized for the region’s specific market and business conditions, helping to overcome challenges related to limited transportation options and one-dimensional product offerings that currently exist.

SooHang Chang, President, Kia Middle East & Africa, commented on the new model: “The introduction of Kia’s PBV to the Middle East and Africa signifies our commitment to pioneering future-forward mobility solutions for fleets across the region. Operating on a customer-centric model, the PBV business is dedicated to delivering freedom and flexibility through modular, customizable vehicles catering to the diverse needs of businesses and individuals alike. Above all, Kia’s aim is to ensure all PBV vehicles are simple to operate and intuitive to engage with, regardless of where, when and how they are used.”

“The debut of this product marks a significant milestone for Kia Middle East and Africa since our brand relaunch in 2021, and we will continue to meet the rapidly evolving needs of the market reiterating our position as the leading sustainability mobility solutions provider in the region,” he added.

Simplifying user journeys: Kia PBVs

Utilizing ‘Easy Swap’ technology to flexibly address the diverse demands of customers, a single vehicle chassis can be utilized to fulfill multiple mobility needs. The PBV can operate as a taxi during the day to a delivery van at night with the integration of a variety of interchangeable upper bodies or life modules. Further customization is possible with the PBVs ‘Dynamic Hybrid’ weldless body structure assembly, which permits adjustments according to the required vehicle purpose.

The brand has plotted three distinct phases that make the Kia PBV roadmap to offer tailored solutions according to customer usage patterns. Phase one will oversee the introduction of Kia PV5, a versatile EV for major domains such as hailing, delivery, and utilities. Phase two will see the completion of the dedicated PBV line-up, with PBVs evolving into AI mobility platforms that interact with users using data, consequently ensuring vehicles are always up to date. Finally, phase three will oversee Kia PBVs evolving into highly customizable, bespoke mobility vehicles that integrate the future mobility ecosystem; this will lead to the nurturing and thriving of an automated environment for driving, advanced air mobility, and more.

Kia PBVs will be available in the MEA region from January 2026. For more information, visit https://worldwide.kia.com/int/pbv-intro.

Kia Middle East and Africa announces the official launch of its all-new Kia K3

·         The all-new K3 is on display within an art space at Hay Jameel, a Jeddah-based art gallery.

·         The all-new Kia K3 is the latest progressive sedan, set to meet the growing demand of customers in the C-sedan segment.

Dubai, United Arab Emirates, February 14, 2024: Kia Middle East and Africa has announced the official launch of the all-new Kia K3 during an event in Jeddah. Following its recent debut at the Riyadh Motor Show 2023, this innovative sedan is set to address the evolving needs of customers in emerging markets across the MEA region.

The launch event captured the attention of visitors with a branded, immersive cinematic set-up within the Hay Jameel art gallery – an atypical venue that demonstrates the brand’s ‘Movement that Inspires’ slogan. Attendees, including local and regional media and fleet companies, had the exclusive opportunity to test drive the all-new Kia K3 in Jeddah, through prominent locations.

With the K3, Kia has tapped into the demands of buyers within the sedan C segment and fleet companies seeking all-rounded functional vehicles that deliver on tech, and design and safety. The car’s interiors ensure advanced connectivity and utmost passenger comfort with its central resolution touchscreen, two-zone touch climate control, rear air vents, among other features. Its exteriors play on a bold and futuristic appearance that maintains a high-tech character for adopting bold lines and shapes, while maintaining the traditional tiger nose grille.

The K3 is also equipped with safety features, providing front and rear end protection, demonstrating Kia’s commitment to safety across all its vehicles by increasing driver awareness.

Ahmed Soudodi, Vice President, Product & Marketing at Kia Middle East & Africa, stated: “It is an exciting time for us in Saudi Arabia as we host Kia’s second regional launch event in the Kingdom, this time in Jeddah for the role model in design, technology, performance and space, setting a benchmark for state-of-the-art vehicles in the C-sedan segment. The all-new Kia K3 boasts sporty exteriors, preserving the traditional tiger nose grille with a futuristic twist, and interiors that seamlessly blend advanced connectivity with maximum passenger comfort. Positioned to be the preferred choice for the ultimate driving experience in emerging markets, the all-new Kia K3 emerges as a new-age sedan.”

Soudodi added: “After having successfully launched the all-new Kia K3 at the Riyadh Motor Show, we are pleased to host the regional launch event at Hay Jameel in the heart of Jeddah which underscores our profound understanding of the importance of the C-sedan segment to customers in Saudi Arabia.”

Hongseok Choi, Chief Designer, Head of Kia Next Design Europe, commented: “I am thrilled to be witnessing the K3 make its mark in the Middle East, embodying Kia's unwavering commitment to innovative design and a progressive driving experience. The all-new K3 represents a shift in the sedan segment, blending bold and futuristic design elements in line with our ‘Opposites United’ design philosophy. Its striking exteriors harmonize with meticulously designed interiors featuring a central resolution touchscreen and two-zone touch climate control, setting a benchmark for comfort and connectivity.”

The all-new Kia K3 is now available at your nearest Kia showroom across the MEA region.

Kia granted Official Match Ball Carrier Program at FIFA Beach Soccer World Cup 2024

Kia takes twin awards for Platform Beyond Vehicle business exhibition at CES 2024

(Dubai, United Arab Emirates) January 30, 2024 – Kia has successfully concluded its participation at the 2024 Consumer Electronics Show (CES) in Las Vegas (January 9-12), where the brand presented its Platform Beyond Vehicle (PBV) future strategy.

Kia received two prestigious awards at CES for its five PBV concept models, and its multi-phase plan to revolutionize the mobility industry while helping to advance Hyundai Motor Group’s ambitions in software-defined everything (SDx), including robotics, Advanced Air Mobility (AAM), and autonomous driving.

Digital Trends hailed Kia’s vision for future mobility with the presentation of a ‘Top Tech of CES 2024’ award, which recognizes the best and most innovative announcements at the show. “Kia has been one of the most influential companies in terms of the transition to EVs. The PBV Concept shows it’s ready to also take a fresh step into a futuristic vision of what vehicles can be,” commented Digital Trends. “Modular and easy-to-build layouts, external informational displays, and the incorporation of accessibility features are all the little touches that make the PBV Concept so interesting.”

The Verge named the Kia Concept PV5 ‘Best car’ at CES 2024. Alongside the Concept PV1 and Concept PV7, Kia presented several different variants, including Basic, Van, High Roof, and Chassis Cab. Thanks to Kia’s ‘Easy Swap’ technology, a range of body modules can be quickly and simply interchanged on the PV5 chassis cab to repurpose the vehicle to suit customers’ needs. The Verge praised the PV5 for its ability to serve as a blank slate for businesses to imprint their own identities on while hailing Kia’s PBV strategy as a potential game-changer.

Kia’s presence at CES 2024 marked a return to the industry-leading Consumer Electronics Show after a five-year absence. The brand’s attendance was part of Hyundai Motor Group’s largest-ever participation at CES, where HMG showcased a comprehensive future vision encompassing the entire group’s business.

This year’s show reached an even greater global audience with a 12 per cent increase in media attention over 2023, with around 150 countries and 4,300 companies participating and a record-breaking attendance of over 130,000 visitors. Artificial Intelligence (AI), alongside sustainable technology, was the core theme permeating CES with Kia and Hyundai leading high-level discussions on these topics.

Automotive brands, including Kia, received substantial attention during CES, highlighting the event as a key platform for mobility technology. This spotlight underscored the global media appeal of Kia’s PBV business strategy, PBV concept models, the Kia Concept EV3 and EV4, as well as the EV6 GT and EV9 production models.

Kia launches Platform Beyond Vehicle business at CES 2024 to go ‘Beyond Mobility’

-     Kia’s Platform Beyond Vehicle (PBV) goes ‘Beyond Mobility’, with adaptability that stands ‘Ready to Answer Every Question’

-     Customized vehicles and solutions will enhance versatility and open up limitless possibilities, catering to both businesses and individuals

-     Five Kia PBV concept models unveiled at CES 2024 – three Concept PV5 derivatives, Concept PV7 and Concept PV1

-     Kia Concept PV5 to enter mass production in 2025

-     PBV platform offers users a blank canvas to redefine how space and mobility can adapt to their needs by providing exceptional flexibility through radical modularity

-     Three-phase PBV road map will transform the mobility landscape, with more models, advanced software and bespoke services to come

-     Concept EV3, Concept EV4 and EV6 GT and EV9 production models showcase an ‘EV Life for Everyone’

Dubai, United Arab Emirates, January 11, 2024 – Kia has revealed its Platform Beyond Vehicle (PBV) future strategy at the 2024 Consumer Electronics Show (CES) in Las Vegas. Kia’s PBV business will initially be based around the introduction of an all-new, modular vehicle, previewed by the Kia Concept PV5.

This future vision was presented alongside a multi-phase plan that will see PBVs revolutionize the mobility industry while helping to advance Hyundai Motor Group’s ambitions in robotics, Advanced Air Mobility (AAM), and autonomous driving.

Kia PBVs are a total mobility solution that combines fit-for-purpose EVs with advanced software solutions based on the Hyundai Motor Group’s software-to-everything, or SDx, strategy. As a Platform Beyond Vehicle, Kia PBVs will open the door to new businesses and lifestyles by redefining the concept of space thanks to advanced, tailored interiors that provide ultimate freedom and flexibility.

“Kia’s PBV business represents our vision of going beyond the traditional concept of automobiles by fulfilling the unmet needs of diverse customers and communities through optimized vehicles and services catering to specific market and business circumstances,” said Ho Sung Song, Kia President and CEO.

“Kia PBVs will be an enabler of business innovation thanks to our customer-centric management system, EV mass production expertise, and the Hyundai Motor Group’s rapidly developing SDx strategy and related future businesses. We are excited to show that we are fully prepared to become the first mover in the global PBV market,” he added.

A vision for future mobility

The launch of Kia’s PBV business will see the brand commit to providing a varied range of customized vehicle types to meet customers’ individual requirements. Determined to overcome all existing restrictive and one-dimensional industry product line-up offerings, Kia believes its new approach to PBVs can help solve the mobility challenges encountered by individuals and organizations with limited transportation options.

Kia’s PBV offering is the embodiment of a genuine customer-centric approach and will be built around a dedicated business system, integrating vehicles, software, and future technologies to deliver added value.

The brand's PBV roadmap, divided into three distinct phases, illustrates how Kia PBVs will be pivotal in realizing the Group’s SDx vision as devices that offer tailored solutions according to customer usage patterns.

Phase one will see the introduction of the Kia PV5, a versatile EV optimized for major domains such as hailing, delivery and utilities that features conversion capability for diverse customer needs. Enhanced data connectivity between vehicles and external data such as route or delivery information will enable convenient operation of multiple vehicles as a software-defined fleet. This emergence of customized business fleets and PBV-specific solutions means less downtime and enhanced cost-effectiveness.

Phase two will see the completion of the dedicated PBV model line-up, and PBVs will evolve into AI-based mobility platforms that use data to interact with users and ensure that the vehicles are always up to date. An integrated PBV solution will provide a customized, seamless experience across devices and software. Meanwhile, new forms of business linked with robotics and other future technologies will emerge.

In phase three, Kia PBVs will evolve into highly customizable, bespoke mobility solutions by integrating with the future mobility ecosystem. This is where Kia PBVs will ultimately become life platforms that turn any inspiration into reality. Connected self-driving vehicles will be managed as part of a single smart city operating system. With the emergence of a hyper-connected world where people, PBVs and social infrastructure are seamlessly linked, we will open the door to completely new lifestyles by creating a robust PBV ecosystem based on the Hyundai Motor Group’s future technologies for autonomous driving, advanced air mobility, robotics, and the energy grid.

Designed to make users’ lives easier

Utilizing ‘Easy Swap’ technology to flexibly address the diverse demands of customers, a single vehicle chassis can be used to fulfil multiple mobility needs. Behind a fixed cab, or ‘driver zone’, a variety of interchangeable upper bodies, or ‘life modules’, can be connected to the base vehicle via a hybrid electromagnetic and mechanical coupling technology, turning the PBV into a taxi during the day, to a delivery van at night, and a personal recreational vehicle on weekends.

Modularization is further made possible thanks to ‘Dynamic Hybrid’ weldless body structure assembly, which enables the length of moveable members to be flexibly adjusted according to vehicle use purpose. Comprised of high-strength tubular steel and engineered polymers, typical parts are reduced by 55 percent with no loss in rigidity. Shipped in standardized, convenient kit form, Dynamic Hybrid technology will allow for the quick and simple in-field transformation of a Kia PV5.

The design of Kia’s PBVs is inspired by robust, simple and clever tools and goes far beyond mere aesthetics. Kia’s primary mission is to ensure that the brand’s PBVs are simple and intuitive to operate and engage with, regardless of where, when or how they are used.

Whether the purpose of the vehicle is to transport people, move goods, or meet logistics or personal mobility needs, each PBV shares a consistent quality of design that reflects its solid, robust nature and projects a dependable and highly capable attitude. There are no unnecessary adornments, with each feature designed to serve a useful function which makes the lives of vehicle users easier, as clearly demonstrated by the concepts unveiled at CES.

A combination of a simple yet robust surface language combined with expressive graphics seamlessly unifies the PV5 models, despite their diverse natures. On each vehicle, large doors open out to reveal an exceptionally accommodating pillarless opening that provides effortless ingress and egress. Inside, the extended wheelbase and electric platform ensure wide, flat open spaces to offer near-endless stowage and usage possibilities. The driver's experience is also enhanced, as the cockpit provides a desk-like surface, and the steering wheel can be folded to serve as a desk lamp, creating an office-like environment.

Sustainability sits at the core of Kia’s PBV design strategy. Extensive use of materials such as bio plastic, Post Consumer Material (PCM) plastic, bio paint, recycled PET fabric, felt and yarns, and bio-PU foam not only limits environmental impact today and tomorrow, but also delivers a unique visual and tactile appeal that leads to the creation of new aesthetic values.

Inspiration becomes reality

While ensuring consistency in design across all vehicles, Kia will create an ecosystem that fosters interaction between PBVs. With extensive modularity — including the ability to share features across all vehicles — PBVs will enhance versatility, opening up limitless possibilities to cater to the needs of both businesses and individuals.

In line with Phase One, various versions of the PV5 will be available, including Basic, Van, High Roof, and Chassis Cab versions. In the future, Kia also plans to introduce a Robotaxi model developed with Motional (a joint venture between HMG and Aptiv), which aims to provide a revolutionary autonomous hailing experience for passengers.

During Phase Two, symbiosis of the PBV ecosystem will be complimented by two further models, the ‘PV7’ and ‘PV1’, utilizing cabinet and frame systems to enhance interaction and connectivity among vehicles based on the modular concept.

1)    PV7 — The largest product in the line-up, defined by more interior space, greater driving range, and enhanced functionalities.

2)    PV1 — The smallest product in the line-up, PV1 is optimized for agile and short-distance logistics transportation, using driving modules to minimize turning radius even in narrow spaces.

3)    PBV modularity — An integrated rail system on the vehicle's ceiling, floor, and side panels, as well as on the exterior, enables effortless customization of the vehicle to meet individual customer needs. This system enables seamless transfer of goods and items between vehicles, using cabinets and frames. The 'rails' within this ecosystem simplify the movement of items between vehicles, while the modular design of the 'tiles' and functional accessories, such as speakers and shelves, offer limitless flexibility for a wide range of scenarios.

“Kia PBVs will initiate a new era of seamless everyday business and lifestyle solutions. We hope to make our customers’ lives easier and better, whether they’re stationary or on the move, offering exceptional flexibility and customization through radical modularization,” said Karim Habib, Executive Vice President and Head of Kia Global Design.

“Untethered to any fixed place, and unbounded by the traditional restrictions of space, Kia PBVs offer users a blank canvas to reimagine their lifestyles and workstyles,” he added.

‘Ready to answer every question’

To take full advantage of the opportunities enabled by PBVs, Kia will launch a dedicated business system, encapsulating every aspect of the process, from the product line-up to integration of software solutions, and global partnerships.

The product line-up outlined above will be augmented by the introduction of a customer participation-based development process, utilizing customer input and feedback to create more tailored, mission-specific solutions.

Kia is taking significant steps to meet the diverse demands of customers by constructing a PBV-dedicated EVO plant in Autoland Hwaseong, Korea. This factory will implement a hybrid production approach, combining conveyor and cell-based methods. Through collaboration with global conversion partners, Kia will be able to offer conversion models for various PBV line-ups, catering to different customer preferences. The factory is set to become operational in 2025 and will have an annual capacity of 150,000 units.

The brand’s solutions for In-Vehicle Infotainment (IVI), Fleet Management Systems (FMS), and charging will leverage vehicle software-based data and AI technologies, further enabling customer-centric solutions, predictive maintenance suggestions to minimize downtime, and charging programs tailored to the customer's business operating environment.

Kia's PBV IVI solution aims to enhance daily life by recognizing user preferences in real-time and providing relevant contextual data. It offers access to the Kia PBV App Market and third-party apps, ensuring customers have the latest information and entertainment content on the go. By connecting with business-specific apps previously limited to mobile devices, it improves service convenience and information reliability, providing a holistic user experience across different hardware form factors.

The fleet management solution for Kia PBVs allows customers to efficiently oversee multiple vehicles. It provides insights on sales, inventory, and deliveries, benefiting mobility and logistics businesses. Features include inventory monitoring, temperature control, and intelligent route planning for efficiency. The solution streamlines fleet management with real-time data and AI integration for predictive maintenance and optimal operational efficiency.

Kia's EV charging solution optimizes charging schedules for maximum efficiency. It considers battery charge levels, routes, schedules, and breaks. Additionally, Kia aims to provide a total energy solution by utilizing advanced charging infrastructure, allowing high-density energy batteries to power mobile devices and emergency equipment. This is made possible through innovations like Vehicle-to-Everything (V2X) technology.

This integration of IVI, FMS, and charging systems will be delivered via unified software, enabling packaged solutions adaptable to various business environments. Kia has established partnerships with companies like Uber, Coupang, CJ Logistics, Kakao Mobility, and Dubai Taxi Corporation to further enhance its PBV-dedicated business system.

“The Kia PBV business is the pinnacle of our customer-centric business approach. With the aim of developing PBVs and solutions tailored to their business environments, we are confident that these strong partnerships will be a driving force on the road to becoming a sustainable mobility solutions provider,” said Pierre-Martin Bos, Vice President and BDM Director of Kia PBV Business Division.

Future business and affiliate partnerships will serve to strengthen the integration of robotics, AAM, and autonomous driving to ultimately complete a PBV mobility solution within smart city environments.

1)    Robotics — Kia is leveraging robotics, including Boston Dynamics' Stretch and Spot robots, to enhance logistics automation and round-the-clock quality control at their smart factories. These efforts aim to uncover new business opportunities through collaborations and drive innovation.

2)    AAM — Kia is collaborating with Hyundai Motor Group affiliate Supernal, to expedite the development of smart cities by introducing multi-modal services and mobility hub businesses based on advanced air mobility.

3)    Autonomous driving — together with Motional, the Group will expand beyond personal autonomous driving technology into the business phase. This is already underway with plans for the development of a software based PV5 Robotaxi. This collaboration aims to combine Kia's competitive strengths with Motional's advanced Level 4 autonomous driving technology to expand global business opportunities.

As such, Hyundai Motor Group's software capabilities transcend beyond vehicles and extend to various areas of mobility, such as robotics, aircraft, and autonomous driving, aiming to enable operation, control, and management, fostering an era of hyper-connectedness between people and things.

Going ‘beyond mobility’, sustainably

By enabling unprecedented levels of flexibility, Kia’s PBV models will redefine how customers can live their lives. Boundary-pushing design will create new vehicle interiors for a better future and will expand to both mobile and stationary spaces, enhancing daily life, work, and leisure.

Since the brand’s relaunch in 2021, Kia has embarked on a journey to adapt effectively to the rapidly changing market through its Plan S strategy. With award-winning models including the EV6 and EV9 having helped to successfully establish the company as a leader in the design and manufacture of EVs, Kia aims to solidify its position as a top-tier sustainable mobility solutions provider by 2030 through the launch of subsequent vehicles, such as the EV3, and EV4. In pursuit of achieving its vision and meeting diverse customer needs, Kia’s brand relaunch has led additionally to a transition towards a sustainable customer-centric management system.

During the course of this transformation, Kia has achieved a number of significant sustainability goals on its roadmap to becoming a sustainable mobility solutions provider, including the implementation of 10 must-have sustainability items to be applied to all new Kia lines to achieve sustainability at scale.

Kia’s PBV strategy further facilitates the brand’s climate objectives by allowing PBVs to distribute responsibly generated hydrogen and electricity directly to infrastructure. This not only reduces the environmental impact associated with traditional power plants and fossil fuels but also ensures a cost-effective and reliable supply of electricity throughout the city.

Leading the way

Kia’s presence at CES 2024 marks a return to the industry-leading Consumer Electronics Show after a five-year absence.

The brand will be presenting two exhibitions at the event. Located in the LVCC West Hall, Kia’s PBV exhibition is based on the theme ‘Place of Inspiration’. The exhibition showcases the diverse ways in which PBVs can inspire and shape individuals' lives through a range of lifestyle and experience displays and features five PBV concept vehicles, including three variations of the Concept PV5, as well as the Concept PV7 and Concept PV1.

The four display areas take the form of visual representations of a park, city, home and factory bathed in four visually distinctive colors. Together, the displays highlight the multiple applications and benefits of Kia’s PBV technology in addition to showcasing Kia's brand values and ‘Opposites United’ design philosophy.

Kia’s second exhibition is located in the CES Central Plaza, under the theme of ‘All-set EV Life for Everyone.’ Featuring a futuristic Kia connected home, the display showcases the Kia Concept EV3, Concept EV4 and the EV6 and EV9 production models, in addition to an exciting EV9 driving technology simulation, a 10 must-have sustainable items exhibition, and Vehicle-to-Home (V2H) power supply and Vehicle-to-Load (V2L) camping demonstrations in real life scenarios.

Hyundai Motor Group Executive Chair Euisun Chung Outlines ‘Sustainable Growth through Consistent Change’ in New Year’s Message

KIA National skill contest 2023

Bin Hindi Motors - Kia Bahrain technicians have recorded their best ever results at the Kia National Skill Contest 2023.

The Kia National Skill Contest Finals took place in Bin Hindi Motors – Kia Service Center at Salmabad on Friday 22^nd December 2023, promoting technical excellence and encouraging healthy competition among colleagues.

The winners were awarded by Mr. Ahmed Bin Hindi , CEO and Vice Chairman in presence of Mr. Gurdeep Multani, Chief Automotive Officer.

KIA National skill contest 2023

Bin Hindi Motors - Kia Bahrain technicians have recorded their best ever results at the Kia National Skill Contest 2023.

The Kia National Skill Contest Finals took place in Bin Hindi Motors – Kia Service Center at Salmabad on Friday 22^nd December 2023, promoting technical excellence and encouraging healthy competition among colleagues.

The winners were awarded by Mr. Ahmed Bin Hindi , CEO and Vice Chairman in presence of Mr. Gurdeep Multani, Chief Automotive Officer.

Kia to Announce Future PBV Vision and Model Lineup at CES 2024

Dubai, United Arab Emirates, December 18, 2023: Kia has announced it will redefine the term PBV as ‘Platform Beyond Vehicle’ and officially launch its global PBV business at CES 2024 in Las Vegas, USA. The brand is set to introduce its future PBV product lineup and business vision, along with physically showcasing several PBV concept models. Kia PBV is a total mobility solution combining fit-for-purpose EVs with advanced software solutions that will open the door to new businesses and lifestyles.

Marking its first return to the CES in five years, a series of keynote speakers will expand on the brand’s future PBV business strategies and vision for the future, including dedicated hardware such as Easy Swap and Dynamic Hybrid modularization technologies, digital solutions developed under the Hyundai Motor Group’s advanced software capabilities, and plans for global partnership integration. Kia will also operate an indoor PBV exhibition in the LVCC West Hall and an outdoor EV exhibition in the LVCC Central Plaza between January 9 - 12.

The Kia PBV exhibition will feature five concept models, including its first PBV scheduled for mass production starting in 2025, a range of Kia-exclusive PBV technology, and a PBV-dedicated presentation and demonstration highlighting the company’s software-defined vehicle strategy and plans for partnership integration.

The brand’s EV exhibition will introduce Kia’s vision of ‘EVs for All’ by displaying the EV3 and EV4 concept cars alongside the EV9 and EV6 GT, while showcasing the numerous lifestyle benefits customers can enjoy from Kia’s rapidly expanding EV lineup.

Kia’s CES 2024 press conference will be held at Mandalay Bay at 3pm (PST) on Monday, January 8 and will be livestreamed on worldwide.kia.com.

Kia EV9 shortlisted for 2024 Car of the Year

Dubai, United Arab Emirates, December 11, 2023: The Kia EV9 has been shortlisted for the final round of the 2024 Car of the Year (COTY) in Europe award. The all-electric SUV was provisionally listed among 28 new models launched this year and has now been selected by the 59 COTY jurors from 22 countries for the seven-strong shortlist. The overall COTY winner will be announced on Monday, February 26^th at the Geneva International Motor Show. 

Like the multiple award-winning electric crossover, the Kia EV6, the all-electric Kia EV9 is based on the dedicated E-GMP platform. One of the first seven-seater electric vehicles on the market, the EV9 offers a spacious interior with lounge-like comfort. In terms of range, the EV9 is the perfect companion for family trips, as it can cover up to 563km on one battery charge. Thanks to 800V technology, the 99.8-kWh battery receives 249km of battery range in 15 minutes, offering exceptional efficiency for its class.  

Jason Jeong, President at Kia Europe, commented: “Today we are proud of making it, for a third consecutive time, onto the shortlist of the Car of the Year in Europe award with the Kia EV9. The Kia EV9 follows in the footsteps of the award winning EV6, the 2022 Car of the Year, proving our ambition to establish ourselves as a leading EV brand in the European market.” 

Kia Unveils its All-New K3 for the first time in the Middle East at Riyadh Motor Show 2023

Dubai, United Arab Emirates, December 6, 2023: Kia Middle East and Africa has announced the 
official launch of its all-new model, the Kia K3, at the Riyadh Motor Show in Saudi Arabia. 
Alongside this unveiling, Kia as a sustainable mobility solutions provider will be showcasing seven of 
its most impressive vehicles for the public which are EV6, EV9, K8 HEV, K5 HEV, Seltos, Sportage, 
between December 5 to 9, 2023.   
 
The Riyadh Motor Show serves as a platform for Kia to showcase its automotive innovation, 
emphasized through its ‘Movement that Inspires’ commitment. With all eyes on the K3, Kia is set to 
make a remarkable entry into the C-Sedan segment, raising the bar setting new standards in design, 
technology, performance and space. 
 
Enhanced safety features 
 
The all-new K3 is equipped with cutting-edge Advanced Driver Assistance Systems (ADAS), 
exemplifying Kia's dedication to safety.  
 
The suite includes Forward Collision-Avoidance Assist (FCA), providing an extra layer of protection 
against potential frontal collisions, Blind-Spot Collision-Avoidance Assist (BCA) to help detect and 
monitor approaching vehicles in the driver’s blind spot area, Safe Exit Warning (SEW) for added 
safety during vehicle egress, High Beam Assist (HBA) to optimize visibility, and the Rear-View 
Monitor (RVM) for heightened awareness of surroundings.  
 
Additionally, the Forward/Reverse Parking Distance Warning feature ensures precision and safety.  
 
Interiors that meet design, comfort, and technology needs 
 
The all-new Kia K3 is a masterful combination of modernity, pleasure, and comfort. Blending 
smoothness with functionality, the vehicle is a step ahead of its class automotive market with a 
panoramic infotainment screen that connects the digital cluster to the infotainment screen, a newly 
designed steering wheel, and a modern dashboard.  
 
 
Ensuring advanced connectivity even in a subcompact vehicle, Kia’s K3 offers a central high-
resolution touchscreen of up to 10.25” with Apple CarPlay and Android Auto capabilities, with 
Bluetooth capabilities of simultaneously pairing two devices.  
 
Moreover, the K3 ensures utmost passenger comfort with a two-zone touch automatic climate control, 
digital instrument cluster, rear air vents and ambient lighting offering can be customized from 64 
different colors.  
 
Advanced exteriors with a bold and futuristic appearance 
 
Contrary to ordinary design opted by most vehicles in the C-sedan segment, the K3 embodies Kia’s 
new design philosophy “Opposites United” and one of its five pillars, “Power to progress.” The K3 
has given it a high-tech character with its aggressive and powerful design. The K3’s exteriors stand 
out for adopting bold lines, unique shapes, distinctive colours and extraordinary textures. With a 
fastback-style silhouette, aggressive front end, sharp design cues, and a distinctive LED DRL light 
pattern, the K3 brings technology and nature together for a stunning look on the roads or wherever 
parked. 
 
The vehicle’s front continues to maintain the traditional Tiger Nose grille with a slightly more 
purposeful look. Its fastback-style roof drop lends a form of sophistication while sporting a thin line 
of LED lighting, thus standing out for its signature Kia design that connects the taillights.  
 
Ahmed Soudodi, Vice President of Product and Marketing at Kia Middle East and Africa, 
stated about the Kia K3 at the show: “The unveiling of the Kia K3 at this prestigious event 
symbolizes our commitment to being an active participant in shaping the future of mobility within the 
region, aligning seamlessly with the transformative goals set forth by Saudi Arabia. The Riyadh 
Motor Show takes on added significance in line with Saudi Arabia's ambitious 2030 Vision. As the 
country actively pursues economic diversification and a transition toward a more sustainable and 
technologically advanced future, events like these become crucial showcases for the automotive 
industry.” 
 
Soudodi added: “It is therefore a timely opportunity for us to debut our latest model, the Kia K3 – a 
new addition which delivers promptly on innovation, comfort, efficient use of space, and industry-
leading design led by our ‘Opposites United’ design philosophy – a prompt reflection of our attitude 
towards evolution and change. Through the K3, we are committed to further enhancing the emotional 
appeal for customers in the C-sedan vehicle market – showcasing that entry-level vehicles have the 
capability to deliver a gratifying experience comparable to that of higher-category vehicles.” 
 
The all-new Kia K3 will be available in the MENA region. For more information on the Riyadh 

KIA EV9 NAMED ‘FAMILY CAR OF THE YEAR’ AT 2023 TOPGEAR.COM AWARDS

Naseej BSC (c) signs MoU with Bin Hindi Motors

Wednesday, 15 November 2023:

Sakhir, Kingdom of Bahrain: - Naseej BSC (c) announced the signing of a Memorandum of Understanding (MoU) with Bin Hindi Motors – the sole distributors of KIA in Bahrain to support the Electric Vehicle charging stations at Naseej’s latest residential project located in Arad. The new project, “Nasayim Arad” is featured as Naseej’s latest residential offering, featuring the delivery of Smart-Enabled homes to the affordable housing market.  
The MoU signing ceremony took place during the first day of the Cityscape Exhibition, at Naseej's stand between Mr. Amin Al Arrayed, Chief Executive Officer of Naseej, and Mr. Ahmed Bin Hindi, Vice Chairman & CEO of A. A. Bin Hindi and in the presence of representatives from both companies, as well as the attendance of officials from Smart Way Consulting, Naseej's advisor for the development of smart cities and communities.

With this partnership, which is considered the first of its kind between a real estate developer and an automobile provider to support the new homes with EV charging stations within the garage spaces of these homes. The new Nasayim Villa project is set to equip these units with electric charging technology for electric vehicles, thus blending affordable modern housing with the latest advanced technology in the field of low-cost electric vehicles.

With its participation at Cityscape Bahrain, Naseej has showcased an “Experience Zone” within its promotional stand located in Hall 9 at the Bahrain Exhibition World. The area has been set up to showcase the latest technologies which will be included in these Villas and also allowing potential homeowners with the opportunity to experience the concept of the Smart Homes with the new Nasayim Villas. The experience zone showcases the latest technologies that are built into the homes as well as the EV charging stations.  

On the occasion of the signing of the MoU between the two companies, Mr. Amin Al Arrayed, Chief Executive Officer of Naseej BSC, said: "We are pleased to sign this unique agreement with our new partner Bin Hindi Motors, the sole distributors of Korea's KIA Corp, which is a pioneer in the automotive field in the Gulf and the wider region. This partnership will certainly contribute to serving the development goals and our ambitious strategy in building sustainable communities in the Kingdom, as well as being a market mover in making these smart-enabled villas available within the affordable housing sector."

Mr. Al Arrayed added: "Our main objective is to serve the current and future needs of our customers. We have a clear vision to build the Nasayim Arad homes today that are future ready. We believe in the importance of harnessing advanced technology in these homes and making them ready and provisioned for future enhancements like adding elevators, solar panels and electric charging stations within the homes. We aim to deliver these homes as Smart Villas that serve the homeowners for years to come, eliminating additional financial expenses and construction renovation to incorporate additional requirements that are needed to serve the requirements of the homeowner." 

Mr. Ahmed Bin Hindi, Vice Chairman & CEO of A. A. Bin Hindi, said: "We are delighted to sign the MoU with Naseej BSC c as one of the leading real estate development companies in the Kingdom, which proves day after day the excellence of their projects and their vision to develop sustainable communities in the Kingdom of Bahrain. With our joint collaboration, we will work on preparing these homes to include built-in charging stations for EV vehicles. We look forward to a successful partnership with Naseej in supporting them to deliver these unique features with its villas within the Nasayim Project.”
Mr. Bin Hindi added: "We expect to receive the new generation of electric vehicles in 2024 from KIA with the all new EV9 KIA line, which will be the affordable Electric Vehicle care, which is good news for companies and individuals in providing the opportunity to purchase electric vehicles at an affordable price. We at Bin Hindi Motors look forward to receiving this new batch of vehicles soon, which we expect to be very popular. These vehicles will be unique in their energy-saving features and reduced emissions to the environment, and we want to meet customer requirements while observing sound environmental practices."
Under the signed MoU, both teams will work closely to equip these homes with all cutting-edge technologies to make them sustainable, practical, and efficient. Naseej and Bin Hindi Motors collaborated to create a pilot area at Naseej's pavilion at Cityscape Bahrain to allow potential customers to experience the features of Nasayim Arad homes on the ground and give them a clear idea of how these smart homes deliver and operate for electric chargers in the home.

Naseej will work with Bin Hindi Motors to prepare the villas for sale in 2024, and those wishing to view them can visit Naseej's stand at Cityscape Bahrain from 14-16 November at the Bahrain International Exhibition World from 12noon to 10pm. Naseej's team will be present at the stand to showcase smart homes through the "Nasayim Arad Experience Zone” where visitors can experience the latest features. For more information, customers can call +973 16 51 11 11 or visit the website www.naseej.bh

Sh.NASSER CYCLING EVENT

Bin Hindi Motors is a Proud Sponsor of The third Nasser Bin Hamad Cycling Tour for Amateurs, which kicked off on Wednesday November

1st, 2023, under the patronage of His Highness Shaikh Nasser bin Hamad Al Khalifa, His Majesty the King’s Representative for Humanitarian Work and Youth Affairs.

The tour sought to achieve several goals in its third edition, such as promoting the culture of cycling in the community and highlighting the positive impact of this sport on public health, in addition to expanding the base of national amateur cyclists and discovering new talents, and shedding light on the Kingdom’s beauty and iconic landmarks.

KIA EV9 stand was on display showcasing the stunning features of this stunning electrical car. As well as the KIA Military Vehicle was displayed.  

Mobis Parts training in Dubai

Mr.Clifford Sequeria , Spare Parts Supervisor from Bin Hindi Motors, attended the Mobis Parts training in Dubai from 17^th – 19^th October.

His team secured 2nd place in the Ice-breaker and Case study sessions. Here's a snapshot of Mr. Clifford's group photo and graduation certificate.

2023 Korean National Day Reception 31st October

Bin Hind Motors, the exclusive distributor of KIA, joined the Reception of The National Foundation Day of the Republic of Korea which was hosted By the Korean Ambassador , His Excellency Mr.HeonSang Koo at the Diplomat Radisson Blu. 

KIA EV9 stand was on display showcasing the stunning features of this stunning electrical car.

The senior management of Bin Hindi Motors also extended their best wishes to His Excellency the Korean Ambassador at the Reception.

Kia EV6 GT Named Amongst TIME Best Inventions of 2023

·         All-electric Kia EV6 GT recognized within the Transportation category by TIME editors

·         Kia EV6 GT combines long-range capability, spacious interior, and sophisticated design with 576 HP for thrilling 3.4-second 0-60 MPH1 acceleration time

Dubai, United Arab Emirates, November 6, 2023: Today, the Kia EV6 GT was recognized amongst the TIME Best Inventions of 2023 within the Transportation category. The annual list, which has been compiled for over two decades, features 200 extraordinary innovations, including new products and ideas, that TIME editors have identified as “changing our lives.”  

“The EV6 GT defied expectations by combining Kia’s ‘Opposites United’ design philosophy and focus on sustainable mobility with supercar power and performance,” said Steven Center, COO & EVP, Kia America. “Building on the momentum from Kia America being the only automotive company in the U.S. named in the 2023 TIME100 List of Most Influential Companies, we are honored by this latest recognition for the most powerful Kia production vehicle ever.” 

To compile the list, nominations are collected from TIME’s editors and correspondents around the world, and through an online application process, paying special attention to growing fields such as AI, green energy, and sustainability. The editors then evaluate each contender on a number of key factors, including originality, efficacy, ambition, and impact. 

“The result is a list of 200 groundbreaking inventions (and 50 special mention inventions) including the world's most powerful supercomputer, a game-changing entertainment venue, and a new shape—that are changing how we live, work, play, and think about what’s possible,” said the TIME editors. 

Earlier this year, the Kia EV6 GT won the coveted 2023 World Performance Car award. With 576 HP, a 3.4-second 0-60 MPH acceleration time and a top speed of 161 MPH[i], the all-electric EV6 GT’s long-range capability, spacious interior, and sophisticated design saw it beat stiff competition from more traditional petrol-powered sports cars. 

See the full list of 2023 TIME Best Inventions at time.com/best-inventions-2023. 

Kia launches upgraded Seltos SUV in Jordan

·         Now bigger, bolder, and muscular compared to its predecessor, the reinvented Seltos will be available across the MENA region.

·         Kia’s new Seltos promises customers elevated performance, high-tech design, and advanced safety features.

Dubai, United Arab Emirates, October 19, 2023: Kia Middle East and Africa has launched its latest redesigned Kia Seltos in Jordan. A bigger and bolder iteration of its predecessor, the reimagined five-seater compact SUV will be available across all markets in the MENA region from October 2023.

The highly anticipated launch event and test drive left attendees impressed with the new Kia Seltos’ unique combination of enhanced performance, bold new design and ergonomic safety features, a premium choice for power and supreme comfort. A reinvention of the highly regarded Seltos, the latest model sports an exciting range of innovative features and benefits that deliver an enhanced driving experience.

Yaser Shabsogh, Vice President, Commercial Operations, Regional HQ, Middle East & Africa, Kia commented: “With the launch of the latest Kia Seltos, our customers in the MENA region can now experience upgraded performance, enhanced comfort, and drive confidently with advanced safety features. Our initial Kia Seltos launch in 2019 gained much popularity for its seamless and convenient driving experience; now, with the reinvented version, each element of the vehicle is bigger, better and bolder for an enjoyable, tech-savvy retreat. At Kia, we’re always working to pioneer new vehicles alongside refining our existing high-tech lineup. This allows us to stay committed to our global vision of bringing enthralling innovative experiences beyond our customers’ expectations.”

Ahmed Soudodi, Vice President, Product & Marketing, Regional HQ, Middle East & Africa, Kia added: “At Kia, our unwavering commitment to innovation and excellence drives us to continually enhance the automotive experience for our valued customers. The new Kia Seltos stands as a testament to this commitment, redefining the SUV landscape in the MENA region. With its robust exterior design exuding strength and a spacious, comfortable interior, the Seltos delivers a superior driving journey. Our dedication to delivering performance, excellence, and innovation will only continue from here, providing our customers with an unparalleled driving experience.”

Futuristic and hypermodern design

The new Kia Seltos is designed to impress with its futuristic and sporty appearance. Its front and rear end headlights feature signature star-maps that add a hypermodern look to the Seltos when lit, as well as a front fog lamp. The new Kia Seltos boasts two brand new exterior hues including Pewter Olive, and Pluton Blue — in addition to the already existing Clear White, Sparkling Silver, Aurora Black Pearl, Vivid Red, Snow White Pearl, and Gravity Gray.

The interior’s new panoramic display presents high-tech imaging and design with a 10.25-inch cluster and 10.25-inch audio, video, and navigation - AVN display. The model also boasts a high-tech integrated controller where air conditioning and infotainment features can be easily navigated. The new Kia Seltos makes significant advancements in its design and features compared to its predecessor.

Notably, the previous Seltos had a single tilt sunroof, whereas the new model boasts a panoramic sunroof, providing an expansive view and enhancing the overall driving experience. The panoramic sunroof can slide open or close within a single touch for safety when driving. Passengers can also control their comfort with five-degree recline rear seats.

For a more comfortable driving experience, if the driver prefers a different temperature setting from the passengers, the new Kia Seltos' Dual Auto Climate Control proves invaluable as it seamlessly allows for separate temperature adjustments.

Twice the safety

The latest Kia Seltos is re-engineered to provide maximum safety through the integration of ADAS (Advanced Driver Assist Systems) to ensure maximum safety on the road including: Forward Collision Avoidance Assist (FCA), Lane Keeping Assist (LKA), Lane Following Assist (LFA), and Smart Cruise Control (SCC). These systems actively monitor the road and provide alerts to the driver to prevent potential collisions, enhancing overall road safety.

In addition, the new Kia Seltos is equipped with an electric parking brake, a significant improvement compared to the previous Seltos’ manual brake. The electric brake aids by stopping the car to a stationary position, assisting with emergency braking, as well as assisting with seamless parking.

Kia’s new Seltos will be available in the MENA region from October 2023 across Kia showrooms.

Partnership with LBCC & Cafeina Agency for the month of October ( Breast Cancer Awareness Month)

Bin Hindi Motors, the official dealer of Kia Motors in Bahrain, and Enaya Professional Car Care Center (EPCC), a subsidiary of Bin Hindi Car Care, announced a unique initiative to raise awareness about breast cancer, in celebration of Breast Cancer Awareness Month in October. This initiative is being carried out in collaboration with the London Breast Care Centre (LBCC) and the marketing agency Cafeina.

The aim of this initiative is to increase awareness about breast cancer, which leads to the death of many women around the world, and to educate people about the symptoms of the disease and early diagnosis methods. As part of this campaign, Bin Hindi Motors has wrapped a Kia Sorento car in pink color at EPCC and will be driving it on the roads of Bahrain throughout the month of October to raise awareness about the disease. A QR sticker has been placed on the car to be scanned electronically by the public interested in experiencing driving a Kia car.

Customers who test drive any Kia car will receive a free voucher for a breast examination at the LBCC during the month of October 2023. Dr. Sara AlRifi, a general consultant in breast cancer surgery at LBCC, will drive the car for several days as part of this initiative, followed by several prominent women in various fields, such as social media influencers, writers, actresses, and others.

Kia announces its participation at the 2023 Geneva International Motor Show

·         A press conference will be held to unveil the all-new Kia EV9 and Kia EV6 all-electric models at the show, showcasing the brand’s vision to become a sustainable mobility solutions provider.

·         Kia will display a total of nine vehicles at the show, including its hybrid models the K8, K5, and Sorento, in addition to the Telluride and Sportage.

Dubai, United Arab Emirates, October 4, 2023: Kia Middle East & Africa is thrilled to announce its participation at the Geneva International Motor Show, which will take place at the Doha Exhibition & Convention Centre in Doha, Qatar, from October 5 to October 14, 2023. The sustainable mobility solutions brand is set to showcase its latest vehicle-line up in a dedicated 1,372 sqm booth spanning across two levels. This immersive display will feature the Telluride and Sportage, the hybrid models including the K8 HEV, K5 HEV and Sorento HEV, and the highly anticipated EV models – EV6, EV9 and the concept EV5.

Kia will be hosting a press conference at the show on October 6, attended by regional media, VIP customers, and industry experts to unveil its all-electric models: EV9, EV6 and concept EV5, marking a historic milestone for the brand as the first dedicated EVs to be introduced in the Middle East. This significant introduction underscores Kia's positioning as a premium and aspirational EV brand in the region, aligning with Kia's vision to become a 'Sustainable Mobility Solutions Provider.'

Kia's booth at the Geneva International Motor Show, designed using natural plants, promises an immersive experience for visitors featuring reflective surfaces that create four distinct sensory visual environments – Light, Air, Earth, and Water.

SooHang Chang, President, Kia Middle East & Africa, commented: “Participating in the Geneva International Motor Show in Doha is yet another remarkable achievement for us at Kia, signifying our growth and expansion within the Middle East. As one of the top five brands in the region, our current and latest vehicle lineup showcased at the Kia booth during the motor show represents our future vision of becoming a ‘Sustainable Mobility Solutions Provider.’ This includes our EV lineup including EV9, EV6 and concept EV5. Kia's commitment to sustainability goes beyond electric vehicles, we are also proud to introduce our 10 must-have sustainable items, a significant aspect of our overarching Design Sustainability Strategy. These materials, meticulously integrated into the Kia EV9, exemplify our vision for a greener and more environmentally responsible future. We remain committed to developing futuristic, innovative, and sustainable ways of transportation and hope to inspire our customers and ourselves in creating a carbon-neutral reality."

For more information on the Geneva International Motor Show and Kia’s participation, please visit: https://youtube.com/live/OzIJSW_Rzq0?feature=share.

Hyundai Motor Group to Donate USD 1.1 Million for Moroccan Earthquake and Libya Flood Recovery

·         Hyundai Motor Group (the Group) donations will be delivered to the International Federation of Red Cross and Red Crescent Societies (IFRC) through the Korean Red Cross

·         The Group also plans to provide emergency relief necessities, discounts on damaged vehicle parts, and free inspections

Dubai, United Arab Emirates, September 17, 2023: Hyundai Motor Group (the Group) has announced a USD 1.1 million contribution to aid Morocco and Libya in their recovery efforts following severe earthquakes and floods.

The donations come from the four affiliates of Hyundai Motor Group (Hyundai Motor Company, Kia, Hyundai Engineering & Construction, and Hyundai Engineering). These funds -- USD 500,000 for Morocco and USD 600,000 for Libya – will be channeled to the International Federation of Red Cross and Red Crescent Societies (IFRC) through the Korean Red Cross.

In addition to the financial contribution, Hyundai Motor Company Middle East and Africa Headquarters, in cooperation with its Moroccan distributor, is providing transportation for government-led initiatives for school supplies, provision of psychotherapists, and blood donations. Furthermore, they are offering discounts on damaged vehicle parts and free inspections.

In cooperation with its Moroccan distributor, Kia Middle East and Africa FZE will also donate ambulance vehicles to the Moroccan government and offer support vehicles for local NGOs.

Hyundai Motor’s Libyan distributors have so far supported 30 truckloads of relief supplies, such as food and blankets, while Hyundai Motor Company Middle East and Africa Headquarters has initiated a special program to provide discounts on parts and free inspection of damaged vehicles.

Kia's Libyan distributor also plans to deliver daily necessities such as water, food, and medicine to the affected areas and carry out relief activity including the provision of temporary shelters. Furthermore, Kia Middle East and Africa FZE plans to provide free vehicle maintenance services in Libya.

Hyundai Motor Group has provided donations and daily necessities to several previous major international disasters, including the earthquake in Türkiye in 2023, Hurricane Ian in the U.S. in 2022, the devastating earthquake and tsunami in Indonesia in 2018, and heavy rains in Peru/Colombia in 2017.

Kia’s Green Light Project to Deliver Life-Enhancing Skills to Communities in Zimbabwe and Mozambique

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•   - Kia announces the Republic of Zimbabwe and Mozambique as the latest locations for its global Green Light Project (GLP)
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•   - GLP to boost agricultural productivity and mining safety in Zimbabwe, while supporting musical education in Mozambique
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•   - This year, GLP launched three new initiatives and celebrated ten years of support for a total of 15 sites in 11 different countries

(Dubai, United Arab Emirates) August 24, 2023 – Kia Corporation has reached the latest milestones in its Green Light Project (GLP), with the 14th location in Zimbabwe to enhance agricultural productivity and mining safety, and the 15th location in Mozambique to support musical education.

The company celebrated the new additions with ceremonies to mark the completion of the first agricultural and mining hub in Zimbabwe on August 16th, in the presence of Zimbabwe’s First Lady Auxillia Mnangagwa, and the inauguration of the first GLP music education center in Mozambique on August 22nd. 

“We are delighted to introduce our newest GLP initiatives in Zimbabwe and Mozambique, aiming to invigorate local communities across various areas for an improved quality of life,” said Duk Hyun Lee, Head of Sustainability Management Group at Kia. “Through our resolute dedication to GLP, Kia will persist in tackling a spectrum of global challenges while empowering future generations with self-reliance.”

Agriculture and mining are crucial sectors in Zimbabwe, playing a significant role in the nation’s GDP and employing the majority of the workforce. Kia’s two-year infrastructure development initiative will run until the end of 2025 to equip locals with mining and agricultural abilities that can improve their economic prospects in a safer working environment.

Kia is focusing on establishing critical economic infrastructure in 18 vulnerable regions in collaboration with World Vision and Korea Food for the Hungry International. This includes the installation of solar-powered wells and greenhouses, as well as the supply of commercial vehicles and mining equipment to improve these communities’ agricultural and mining structures.

In parallel, Kia is also extending its GLP operation to boost musical education in Mozambique’s Maputo region. This collaboration with World Vision, scheduled for four years starting in 2023, seeks to enrich local music culture and bridge cultural divides.

The initiative includes establishing music education centers, facilitating school transportation, and offering vocational training to expand employment opportunities. Collaborating with the local art organization, they plan to establish a strong local network and regularly organize music performances to boost the vitality of the regional music and arts scene.

Since 2012, Kia has achieved significant GLP milestones in 15 locations across 11 countries in Africa, Asia, and Europe. This year celebrates Kia's ten-year dedication and the successful transfer of GLP healthcare center management in Ghana to local authorities. Furthermore, Kia has initiated new GLP initiatives in Albania, Zimbabwe, and Mozambique, underscoring the company’s commitment to impactful endeavors.

Guided by the core pillars of social contribution – environment, mobility, and challenge – Kia’s unwavering commitment spans various domains. The GLP underscores commitment to the ‘challenge’ area, while the company is also deeply involved in marine protection through collaboration with The Ocean Cleanup. Lastly, the ‘Green Trip’ project emphasizes Kia’s steadfast commitment to enhancing mobility solutions for individuals with disabilities in Korea.

Kia drives forward with bold innovation, embracing the vision of becoming a ‘Sustainable Mobility Solutions Provider’ by demonstrating a commitment to environmental and social responsibility.

Kia takes double Red Dot win for ‘Opposites United’ design philosophy exhibition and ‘Ki’ infotainment design system

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•   - Kia receives distinctions in the Red Dot Award – Brands & Communication Design 2023
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•    - ‘Opposites United’ design philosophy exhibition awarded in the Exhibition Design category for its exhibitions and events
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•    - ‘Ki’ Connected Car Navigation Cockpit (ccNC) acclaimed in the Interface & User Experience Design category for the infotainment system on the EV9

(Dubai, United Arab Emirates) August 21, 2023 – Kia Corporation today announced it has secured two wins in the Red Dot Award: Brands & Communication Design 2023 for its design philosophy exhibitions and events and Connected Car Navigation Cockpit (ccNC). 

Kia was recognized for the continuous endeavours the brand has taken to communicate its ‘Opposites United’ design philosophy through a series of creative exhibitions and events.

The company’s daring ‘Opposites United’ design philosophy was first revealed in 2021, taking inspiration from the contrasts found in nature and humanity. The philosophy transcends the design of Kia vehicles to communicate the brand's determination to compatibly further two vital fields that have come to be at odds with one another – human wellbeing and environmental sustainability.

Equally ambitious and creative is how Kia chooses to communicate the design philosophy. This has taken the form of a series of groundbreaking exhibitions held at venues such as the Gwangju Design Biennale, the Busan International Motor Show, and the Dongdaemun Design Plaza in Korea, followed by Milan Design Week in Italy. The caliber of Kia’s continuously evolving design philosophy exhibitions has thus led to the receipt of a Red Dot Award ¬¬– Brands & Communication Design 2023.

Kia will continue to host exhibitions to communicate its design philosophy and create authentic and inspiring experiences for its customers. Later this month, the company will participate in the ‘Seoul Light DDP 2023 Fall’ event, which will take place at the Dongdaemun Design Plaza with various artists.

The second award presented to Kia is in recognition of the next-generation Connected Car Navigation Cockpit (ccNC) technology that was introduced on the EV9, the brand’s first three-row seat electric flagship SUV. The pioneering infotainment system delivers game-changing new features such as quick control, integrated search, and new EV mode to take driver usability and convenience to the next level.

The integrated infotainment system elegantly expresses graphic components and vehicle user interfaces with a consistent design concept, completing a differentiated graphic design unique to Kia. This visual concept, ‘Ki,’ is based on the ‘Bold for Nature’ pillar of Kia’s ‘Opposites United’ design philosophy. ‘Ki’ translates as ‘rise’ or ‘to begin’ and is represented by a diagonal line applied to infotainment elements, icons, and fonts as key visuals.

Optimized for driver safety and usability, Kia’s ccNC system also serves as an intuitive touchpoint through which customers can access the Kia Connect Store. This enables them to keep their EV9 constantly updated by upgrading the SUV’s digital features and services without any need to take the vehicle to a dealership. 

Kia’s latest double Red Dot win continues more than a decade of success for the brand. The brand’s recent recipients of a Red Dot award include the Niro Plug-in Hybrid, which took victory in the ‘Product Design’ category in April, and the all-new EV6, which was hailed ‘Best of the Best’ for its pioneering and forward-looking design last year.

Kia and The Waste Lab partner to raise awareness on the reality of food waste

-       Kia and The Waste Lab endeavor to raise awareness and mobilize individuals to the global-wide issue of food waste, whilst guiding them towards practical solutions.

-       The collaboration advocates minimizing food waste in the region and transforming it into healthy compost, reducing carbon footprint and bringing the cycle of life full circle.

-       Aligned with SDG and Kia’s commitment to reducing its carbon footprint.

April 11, 2023, Dubai, United Arab Emirates – Kia Corporation partnered with Dubai-based start-up, The Waste Lab, and launched a three-stage GCC based campaign whilst transforming food waste into healthy compost. The partnership, commenced at the start of Ramadan, nudging consumers to rethink their practices and mindset around food wastage.

The Waste Lab is a women-led, impact-driven startup based in the UAE, with a mission to reduce and repurpose food waste. Kia has always been an advocate of sustainable mobility solutions. In line with their vision of creating a positive impact on the environment, Kia is facilitating The Waste Lab as part of the collaboration with the Kia Niro Hybrid in the UAE, the Kia K5 Hybrid in Oman, and the Kia K8 Hybrid in Saudi Arabia, as a means of transportation of the food waste into nutrient-rich compost.

What is composting?

Composting is the natural process of recycling organic matter, under controlled conditions, into a soil amendment. Everything in nature eventually decomposes and goes back into the soil. Composting brings together different players to do this work and speeds up the process. The end product is “compost” – the decomposed organic matter’s rich nutrients that can fertilize and enrich the soil for gardening, landscaping, and agriculture.

What is the process?

Generally, three main stages are involved in composting: first, compost goes through the mesophilic stage, where decomposition speeds up and produces heat. Next is the thermophilic phase, featuring high temperatures and the further breakdown of organic matter. Last is the curing stage, where compost cools and matures. Each of the three composting stages comes with a different team of composting microbes, creatures, unique characteristics, and a specific purpose.

Prior to the composting process, it is important to guide people and target entities on proper waste separation, including organic and non-organic materials, and to make sure only suitable materials are sent for composting. By separating organic waste at source, it can be composted to produce a valuable output that enriches the soil, while non-organic waste can be recycled. The Waste Lab then uses a data tracking a routing system to facilitate the collection process. As a sustainable mobility solutions provider, Kia has been supporting The Waste Lab’s operation, by providing them with hybrid vehicles and aiding in raising awareness around the global-wide issue of food waste.

The second step of composting involves the actual composting process, where the organic waste is transformed into nutrient-rich soil. By maintaining proper carbon to nitrogen ratios, aeration, hydration, and optimal temperatures, compost is created as a soil amendment that can improve the health of the soil and the quality of the produce. This step is one the most significant steps as it ensures, the quality of the compost and its benefits ahead.

The third stage is to ensure the efficient utilization of the compost made. It involves using the finished compost to grow healthy nutrient-rich food. Compost is a great soil supplement that can improve soil health but also reduces the waste generated while growing super-local foods.

There are multiple benefits of composting to the overall ecosystem. It reduces the waste in landfills (organic waste accounts for 40% to 60% of landfills) as well as the use of chemical applications. The process also aids in building healthy soil by storing atmospheric C02 and plant nutrients which enhances plant growth and the overall environment around. The composting initiative by The Waste Lab also creates local resources, encouraging food security and a culture that grows home-based plants.

Yaser Shabsogh, Chief Operating Officer, Regional HQ, Middle East & Africa, Kia, commented, “We are excited about our partnership with The Waste Lab and engaging with the community in our collective effort to promote sustainable solutions. Our aim is to generate support from local communities for sustainable initiatives in the region. We aim to shift people's mindset around food waste and responsible consumption. At Kia, we hold a deep-seated commitment to reducing the carbon footprint and are always trying to pursue innovative means to pursue sustainable solutions. We understand that this commitment has the power to transform our world and bring the cycle of life full circle.”

Lara Hussein and Ceylan Uren, The Waste Lab co-founders also commented: “As we prepare for Ramadan, we often see a surge in excessive buying and discarding of food. However, this time can be used to promote more mindful consumption and sustainability. By emphasizing the advantages of sourcing locally and minimizing food waste, we can raise awareness and promote responsible consumption. Additionally, diverting these precious resources from landfills can have a positive impact on reducing greenhouse gas emissions and supporting soil health, we believe that this initiative with Kia can be transformative and have a positive impact on our world, and we are excited to bring the community onboard to galvanize support. We are grateful to Kia for lending their support and collaborating on this impactful project.”

Kia aims to chart a new course for the Software Defined Vehicle era with its flagship EV9 electric SUV

-       Kia breaks ground with flagship EV9 SUV, Hyundai Motor Group’s first model to offer on-demand features and over-the-air (OTA) software updates

-       The EV9 is poised to lead the charge into a new era of Software Defined Vehicles (SDV) with unified software systems and integrated controller technology

-       Newly launched Kia Connect Store enables customers to update their vehicle anytime and anywhere, with features such as Remote Smart Parking Assist 2 and Lighting Pattern

-       Kia Connect Store will gradually expand offerings to include digital products that align with customer preferences in entertainment, gaming, and sound

(Dubai, United Arab Emirates) May 8, 2023 – Kia today introduced its Software Defined Vehicle (SDV) technology through its EV9 SUV’s on-demand features and over-the-air (OTA) software updates, allowing customers to remotely purchase and install new software functions based on their needs. Kia, which is affiliated with Hyundai Motor Group, has recently launched its flagship electric SUV, the EV9. Notably, it is the Group’s first model to offer a range of digital features and services accessible via the Kia Connect Store.

The EV9's electrical/electronic (E/E) architecture allows for OTA software updates, giving customers the added flexibility to select the features they want to upgrade. In addition to innovative experiences, such as Highway Driving Pilot (HDP)[1], which provides conditional Level 3 autonomous driving, further on-demand services will be continuously introduced through the Kia Connect Store, providing personalized experiences and new value for customers through advanced SDV technology.

Hyundai Motor Group's future roadmap for SDV, announced last October at the Unlock the Software Age event, highlights the safe and comfortable freedom of movement offered by software. Upgradeable software can enhance vehicle functions, including safety, convenience, connectivity, security, and driving performance, to offer innovative customer experiences. By embracing the latest technology, Kia is providing customers with personalized, cutting-edge experiences and paving the way for a new era of mobility.

On-demand services and OTA software updates usher in the era of SDV

Kia’s introduction of the Kia EV9 marks a big step forward for the SDV era. One of the most notable features of the EV9 is its expanded OTA software update capability. Unlike previous models, the EV9's OTA software update capability allows for updating not just the vehicle’s core components but also its convenience features, providing the EV9 with endless possibilities as an SDV.

With the expanded OTA software update capability, various functions and convenience specifications can now be added or updated without requiring a separate equipment connection to the vehicle. This is possible through wireless communication between the cloud server and the vehicle, enabling control unit software updates without customers having to visit a service center.

The integration of vehicle control units into four functional areas, based on a domain centralized architecture, is in line with the Group’s SDV strategy. This integration process has significantly reduced the number of control units, providing a robust technological foundation for efficient vehicle function and performance upgrades.

Customers can customize features anytime, anywhere through the Kia Connect Store

Kia is taking a step further in providing a personalized vehicle experience to its customers. The company recently announced the introduction of Hyundai Motor Group’s first-ever on-demand service with the Kia EV9, which will be available through the Kia Connect Store.

The Kia Connect Store offers a range of features, such as Remote Smart Parking Assist 2, which enables drivers to park and exit their vehicles remotely. The store also offers a feature called Lighting Pattern, which provides five different display modes for the two clusters of small cube lamps affixed to the SUV’s front. The ultimate goal is to provide a wider range of high-tech features in the future.

Customers are met with unprecedented freedom and flexibility to choose and purchase the features they want at any time and from any location. With the Kia Connect Store website, customers can effortlessly browse and select the features they desire, without being bound by the constraints of their initial purchase specifications.

Kia's unwavering commitment to expanding customer choice and providing lifetime usage products is evident in its focus on catering to the unique needs of its diverse customer base, including those who opt for leasing, rental, and used car sales. The company is devoted to developing on-demand services that are personalized to individual lifestyles and enable customers to directly customize their products, further enhancing their driving experience.

Hyundai Motor Group's Mission to Push the Limits of Vehicle Customization and Drive Forward Technological Advancements

Hyundai Motor Group is dedicated to continuously advancing the latest mobility technologies. To that end, the brand places an emphasis on creating products and services that empower customers to express their individuality and enhance their entertainment options.

Such features include entertainment-related services like movies, games, and video conferencing, which are highly relevant in the context of mobility as a living space. Additionally, in response to the trend towards personalization, the Group plans to further develop products and services that allow customers to express their individuality through displays, sound, lighting, and other means.

Hyundai Motor Group remains dedicated to exploring new avenues to elevate the mobility experience for its customers. Starting with the Kia EV9, Kia, alongside its sister brands Hyundai and Genesis, aims to accelerate its journey towards SDVs and bolster associated technologies, ultimately providing unparalleled mobility experiences to its valued customers.

[1]   Availability of HDP may vary by trim and market. The detailed features of HDP may vary by regions due to local rules and regulations. Further details on HDP will be disclosed nearer its market availability.

KIA SETS A RECORD FOR THE HIGHEST TOTAL NUMBER OF AWARDS EVER EARNED IN A SINGLE YEAR BY A BRAND IN THE J.D. POWER 2023 AUTOMOTIVE PERFORMANCE, EXECUTION, AND LAYOUT (APEAL) STUDY

·         Kia received more J.D. Power APEAL Awards than have ever been earned in a single year by any brand in the 28-year history of the J.D. Power U.S. APEAL Study

·         2023 EV6, Telluride, Forte, Carnival, Stinger, K5, and Rio earned Best-in-Class Awards

·         Combined, Kia earned the highest number of awards across the J.D. Power 2023 U.S. APEAL and 2023 U.S. Initial Quality Studies than any other brand in the industry in a single year

Dubai, United Arab Emirates, July 27, 2023: Kia America set a record for the highest total number of awards ever earned in a single year by a brand in the J.D. Power 2023 Automotive Performance, Execution and Layout (APEAL) study as seven Kia models ranked number one in their segments – the most awarded to a single manufacturer in the APEAL Study’s 28-year history. These awards come on the heels of Kia taking home the highest number of awards in the J.D. Power 2023 Initial Quality Study (IQS) which were announced last month.

For the second consecutive year, three Kia models took top honors in their segments, including the all-electric Kia EV6 (Most Appealing Compact SUV); Carnival (Most Appealing Minivan) and K5 (Most Appealing Midsize Car). Additionally, four Kia models ranked number one in their segments, including Telluride (Most Appealing Upper Midsize SUV); Forte (Most Appealing Compact Car); Rio (Most Appealing Small Car) and Stinger (Most Appealing Midsize Premium Car). All seven vehicles were recognized as the most appealing for driver experience and ranked number one for driver satisfaction in the 2023 J.D. Power APEAL Study.

“As the most awarded brand by J.D. Power across both the 2023 J.D. Power APEAL and IQS Studies, Kia has demonstrated our leadership position in not only the automotive industry, but also within the electrification sector,” said Steven Center, COO & EVP, Kia America. “Our world-class vehicles deliver the quality, reliability and technology that consumers are looking for and the J.D. Power 2023 U.S. APEAL Study shows our continuous drive to offer the right mix of features and attributes across multiple model lines.”

The 2023 U.S. APEAL Study is based on responses from 84,555 owners of new 2023 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2023, based on vehicles registered from November 2022 through February 2023.

‏Mr. Minsoo On , Managing Director, Head of Middle East & Africa Regional H.Q., Mobis Parts Middle East Fze, visited Bin Hindi Motors – KIA showroom

‏Mr. Minsoo On , Managing Director, Head of Middle East & Africa Regional H.Q., Mobis Parts Middle East Fze, visited Bin Hindi Motors – KIA showroom on Tuesday 20th June 2023.

‏Mr. Minsoo met with the Bin Hindi Motors management team to discuss the company's plans for expansion in the Kingdom of Bahrain.

He also toured the showroom and viewed the latest KIA models displayed.‏The visit was part of Mr. Minsoo’s ongoing efforts to promote Mobis Parts' products in the region

Bin Hindi Motors inaugurates, Launches and Astonishes the crowd

- Manama, 16th June. 2022.
In line with Bin Hindi Motors’s tradition of introducing world class products & after-sales services to their customers in Bahrain, a new KIA milestone was inaugurated in Al Ekar, the 1st Pilot project in line with the new KIA SI to become the first KIA franchisees in the Middle East & Africa region to adopt the Korean car manufacturer’s new corporate identity at their dealerships.

The Brand-New KIA showroom was inaugurated under the patronage of his excellency Mr. Zayed Bin Rashid Al Zayani the Minister of Industry and Commerce, in the presence of Mr. Abdullah Ahmed Bin Hindi, A. A. Bin Hindi Group Chairman, and Board Members Mr. Ahmed, Mr. Khalid, Mr. Nawaf and Mr. A. Aziz Bin Hindi. Other dignitaries among the invited guests of honour were Mr. Yaser Shabsogh, KIA COO, ME&A, HE Mr Chung, Hae Kwan, Ambassador of The Republic of Korea to Bahrain, in the presence among of other VIPs, dignitaries, members of the press social media influencers and the A. A. Bin Hindi top management.

During the opening ceremony, Bin Hindi Motors also announced the official launch of the stunning all-new Sportage in Bahrain, an SUV that has been carefully constructed to inspire customers with its striking interior and exterior design.

The 2023 Kia Sportage is ringing in a new era for one of the brand’s most sought-after models, with a comprehensive redesign that is unquestionably dramatic. The fifth-generation model challenges design norms and moves the Sportage identity to the next level, while paying homage to its rich heritage.

Another highlight during the stunning event was the launch of KIA Carens. The Kia Carens, designed for modern families, it is a comfortable and spacious three-row seater with the longest wheelbase in its class. The car comes with Hi-Secure Safety Package as standard across all trims, which includes six airbags, making it one of the safest vehicles. The Kia Carens is also a connected car that comes with many class-leading features, setting new benchmarks in the industry.

The state-of-the-art newly opened KIA Showroom in Al Ekar which is branded with the new innovative KIA global identity is built over an expanse of 18,000 square feet providing exceptionally large space to display cars and offering exceptional customer experience.

The new showroom adds to the existing KIA showroom in Salhiya area and creates greater convenience to KIA customers. To mark the auspicious opening, Mr. Ahmed Bin Hindi, A. A. Bin Hindi Vice President & CEO said, “The new KIA showroom here is a significant step forward to cater to our valued customers the way they deserve. This is a fulfilment of our corporate philosophy that states, ‘CUSTOMER SATISFACTION IS NO 1.’ It is the guiding philosophy that continues to motivate and urge us to even greater standards of customer satisfaction.”

"Bin Hindi Motors has come a long way since its partnership with the international motor giant, KIA in 1989. Over the past 33 years, we have achieved several milestones by representing a reputed brand such as KIA. During this long journey of our partnership, I am happy to say that we have grown tremendously in terms of customer loyalty, quality, customer service & infrastructure' he added.

The new showroom showcases the entire range of Kia’s all-time favourites. All in all, the inauguration of the Brand-New KIA showroom in Bahrain marks an important step forward for the Kia brand in Bahrain. The showroom promises to upgrade the customer delight to a newer, and higher standard.

“The opening of this new KIA Showroom comes at a very exciting time for the company and allows us to showcase the brands’ core values. We are thrilled to have the opportunity to show our customers the brand’s vitality and new direction. This is huge transformation from where we started back 3 decades, and our valued customers will be receiving exceptional experience. The strategy is in line with global Kia initiative of ‘Movement that Inspires’. Despite pandemic challenges we went ahead with investment plan which is significant value of USD 1.5 Million which we believe is every worth. The showroom and offices now have a contemporary and stylish feel, significantly upscaled from the prior identity" commented Mr. Gurdeep S. Multani, General Manager – KIA Sales & After Sales.

Bin Hindi Motors, which represents Kia in Bahrain, offers various value-added customer benefits like 98% parts availability, personalized & professional service, state of the art service & parts facilities network, in addition to attractive finance offers that can be tailored to customer specific needs. Visit Bin Hindi Motors New KIA showroom in Al Akar where your customer friendly staff would guide you to take a test-drive and experience the new 2022 Kia model range or contact Kia showroom in Al Akar on 17702000 & KIA showroom in Salhiya for CPO, on 17408800 or email kiasales@binhindi.com.

Welcoming Lulu to KIA Fleet

We at Bin Hindi Motors, the exclusive importers of KIA, would like to extend our warmest compliments to LuLu Group for incorporating KIA vehicles into their fleet, the handover ceremony was in presence of KIA General Manager Mr. Gurdeep Singh Multani and LuLu Regional Manager Mr. Abdul Shukoor.

Welcoming Bahrain Car Hiring Company to KIA Fleet

We at Bin Hindi Motors, the exclusive importers of KIA, would like to extend our warmest compliments to Bahrain Car Hiring Company for incorporating KIA vehicles into their fleet, the handover ceremony was in the presence of KIA General Manager Mr. Gurdeep Singh Multani and Mr. Anil K -General Manager of Bahrain Car Hiring. BACH purchased a fleet of vehicles including All New Kia Sonet and Kia Pegas 2022.

Collaboration with credimax

Bin Hindi Motors-KIA and Credimax signed a partnership agreement offering excellent flexibility to customers; providing installment services when purchasing their favorite KIA through Credimax

Breast Cancer Awareness initiative at KIA & EPCC

Bahrain on 20th Oct. 2020 - In support of the “Think Pink Breast Cancer Awareness initiative”, Kia Motors Bahrain and Enaya Professional Car Care (EPCC) joined with LBCC London Breast Care Centre, in association with Cafeina Marketing Agency to initiate Brest Cancer Awareness campaign in Bahrain.

The aim is to create an awareness of the disease that has taken the lives of many women globally. As part of the campaign, KIA Stinger has been wrapped with a very special Baby Pink Color with a QR code sticker on the car, so people can scan to redirect them to a KIA test drive form.

Customers who will test drive any KIA model, will get a voucher provided by LBCC London Breast Care Centre for FREE screening during the month of October 20. KIA Stinger will be driven 1st by Dr. Sara Al Reefy, Consultant General, Breast Oncoplastic Surgeon, LBCC followed by famous female bloggers, social media influencers, models, actress & actors. The car will also be taken by Cafeina Agency to famous places around Bahrain for photo shoots to get more exposure and create awareness on this campaign.

This Breast Cancer Awareness initiative comes as part of KIA MOTORS & EPCC corporate social responsibilities.

Bin Hindi Motors Service Manager Mr. Hamed Hussain Ali has been certified with “Kia Service field Manager Recognition Program

Bahrain on 3rd Sep. 2020 - Bin Hindi Motors Service Manager Mr. Hamed Hussain Ali has been certified with “Kia Service field Manager Recognition Program” by KIA MOTORS Corporation. He successfully completed extensive training and achieved this honorable title. Bin Hindi Motors can claim this feather in their cap due to its commitment to enrich employee’s competencies to offer superior experience to Kia customers in Bahrain.

Mr. Ahmed Bin Hindi, CEO & President of A.A. Bin Hindi Group, Mr. Gurdeep Singh Multani, General Manager Sales & After Sales – Bin Hindi Motors and Mr. Rama Subbiah V, General Manager AS&S - Bin Hindi Motors congratulated Mr. Hameed on receiving the honorable certificate and wished him every success in his growth in the company.

Introducing the ALL-New 2020 KIA Niro Hybrid in Bahrain

* New headlights, grille and wheels highlight exterior changes
* Added tech upgrades and more Advanced Driver Assistance Systems
* Eco-friendly driving powered by two hearts with amazing cost of ownership savings.

Bahrain on 1st June 2020 - Bin Hindi Motors, the exclusive distributor of KIA MOTORS in Bahrain recently unveiled the enhanced New 2020 Niro Hybrid in the Kingdom.

From every angle, the Niro grabs the eye and sets an intriguing new design benchmark for hybrid vehicles. It's stylish around town. It's right at home out in the country. And it looks smart everywhere in between.

The Niro hybrid is the best choice for the buyers who search for an affordable hybrid car. It offers excellent fuel economy with very few compromises, and it's also pretty affordable. Along with improving fuel economy ratings and making them better for the environment. It's also extremely efficient, managing 52 mpg in the city in its hybrid variant.

The Niro employs a parallel hybrid system that switches between gasoline and electric power, or uses a combination of both, and charges the battery whenever it can. The system is seamless and responsive while achieving class-leading efficiency. CO2 emissions are inspiringly low at 91g/km.

“It’s difficult to improve on a winning formula,” said Michael Cole, president, KMA, “but we’re always striving to improve every product we sell and the enhanced 2020 Niro provides new owners the latest and greatest while retaining the value, utility and performance of the original Niro.”

Inside, the new Niro display is more streamlined, incorporating a re-styled 7-inch instrument cluster with improved drive mode graphics and 8-inch standard touchscreen display, or optional navigation with a 10.25-inch screen and Harman/Kardon premium audio system, all with the easy-to-use interface Kia is famous for. Optional paddle shifters for a sportier driving experience and active regenerative braking control, optional electronic parking brake, and optional mood lighting with six different colors wrap up the interior mods.

Powertrain and exterior and interior dimensions and capacities are unchanged from the previous model. Enhancing the Niro’s full suite of available Kia Drive Wise Advanced Driver Assistance Systems are newly added Lane Following & Lane Keeping Assist and High Beam Assist.

“We are excited to have the all-new 2020 KIA NIRO in Bahrain. It is one of the most affordable hybrids available in the market. It provides an impressive fuel economy, combined mileage of 1,187 KMS on full tank. It also features a uniquely engineered body & boasts a range of innovative on-board technologies to improve usability, comfort and convenience for users”, commented A. A. Bin Hindi Group Vice-Chairman & CEO, Mr. Ahmed Bin Hindi.

The Kia Niro impresses on many levels with its appealing style, functionality and features. What’s equally important is its hybrid powertrain and affordable price point, a combination that makes the Niro accessible to many buyers who wish to drive with a smaller environmental footprint.

Pricing of the Niro Plug-in Hybrid (PHEV) in Bahrain is BD. 9995. The 2020 Kia Niro Hybrid is definitely a spectacular car and a great choice for anyone looking for an Hybrid car that does not make compromises.

For more information about KIA Niro and test drive, contact the Kia showroom in Sitra on 17702000, or e-mail kiasales@binhindi.com.

NEW KIA SORENTO IS NAMED ‘ALL-WHEEL DRIVE CAR OF THE YEAR 2020

* Fourth generation of Kia’s flagship SUV wins award in the ‘Design’ category of the renowned ‘Auto Bild Allrad’ contest

Dubai, United Arab Emirates, June, 2020 — Kia’s new Sorento has been named the ‘All-Wheel Drive Car of the Year 2020’ in the Auto Bild Allrad contest. The fourth generation Sorento - which just recently celebrated its world premiere via Facebook livestream in March - is due on-sale in select MEA markets in the third quarter of 2020.

The renowned contest, held by Auto Bild Allrad, Europe's best-selling four-wheel drive magazine, saw Kia’s flagship receive the award in the ‘Design’ category. This is the third consecutive award for Kia from Auto Bild Allrad – readers of trade magazine voted for the Kia Stinger sports sedan as the import winner in the ‘All-wheel drive cars over 40,000 euros’ category in 2018 and 2019. The results of the competition were published in the 7/2020 issue of Auto Bild Allrad. “As a thoroughly modern SUV, the impressive features and dynamic and elegant design of the Sorento has won over car enthusiasts across the world. We are grateful and proud of this particular award as it marks a new chapter in the history of Kia’s successful SUV flagship.” said Mr. Yaser Shabsogh, Chief Operating Officer, Regional HQs, Middle East & Africa. “ The design of the new model is based on the powerful, robust aesthetics of previous Sorento generations, but sharper lines and edges and more dynamic proportions give it a distinctly sporty touch. The fourth-generation Sorento is also the first Kia constructed in the manufacturer’s new mid-range SUV platform, enabling its new proportions and space-efficient integration of electrified powertrains.

It offers comfortable seating for up to seven people and one of the largest luggage compartments in its segment (up to 910 litres, depending on the model and engine). Comfort features include Nappa leather upholstery and a BOSE® surround sound system. The cockpit features a fully digital instrument cluster, a heads-up display and a 10.25-inch navigation system. The Sorento’s wide range of innovative driver assistance systems includes Navigation-based Smart Cruise Control and Highway Driving Assist. A new Remote Smart Parking Assist feature allows the SUV to be remotely controlled with a key fob and driven out of a parking space automatically. An important feature for off-road trips is the SUV’s new ‘Terrain Mode’ system, which helps it achieve better traction on mud, sand, and even snow.

About Kia Motors Corporation
Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion and manufacturing facilities in five countries. Kia is the major sponsor of the Australian Open, official automotive partner of FIFA, official partner of the UEFA Europa League, and main partner of League of Legends European Championship 2019. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.

Kia named 2020 Best SUV Brand by U.S. News & World Report

* Category winners selected based on safety scores, reliability data and the opinions of automotive press
* Kia praised for its range of SUVs that meet the needs of today’s diverse buyers

(IRVINE) November 19, 2019 – ,Kia Motors America (KMA) has been honored as the 2020 Best SUV Brand in U.S. News & World Report’s 2020 Best Vehicle Brand awards, knocking Honda from the #1 position it has held since 2016. The awards evaluate 35 automakers and recognize industry-wide excellence for cars, SUVs, trucks and luxury vehicles.

“Kia offers a vehicle for every lifestyle, with a lineup of SUVs and crossovers offering superior quality, design, performance and practicality,” said Michael Cole, president, Kia Motors America. “Earning a Best Vehicle Brand award in the highly competitive SUV segment is an honor and a testament to Kia’s commitment to delivering exceptional vehicles that appeal to today’s buyer.”

Whether consumers are looking for eye-catching style and utility in the Niro hybrid, crossover capability and advanced technology in the Sportage, a refined ride in the Sorento SUV or rugged luxury in the Telluride, those that discover Kia will be impressed by the brand’s world-class lineup.

“Kia’s investment in all of their SUVs has paid off with a full lineup of top-notch models,” said Jamie Page Deaton, executive editor, U.S. News Best Cars. “No matter what size SUV you’re looking for, Kia has one that will work perfectly.”

To find the winners of the 2020 Best Vehicle Brand awards, U.S. News & World Report averaged the overall score of a brand’s eligible products. The overall scores are sourced directly from the U.S. News Best Cars rankings, which are based on safety scores, reliability data and the opinions of automotive press.